An interesting article form Jing Daily’s summarizing the main takeaways from the webinar “The future of C-Beauty: Cosmetics, Gen Z and Influence”, especially the importance to create an adequate following on social network, and working to incorporate the scents, marketing messages, and community-building strategies that appeal to local consumers.

The CREDO BEAUTY retail chain has a series of programs to reduce the environmental impact of the proposed products and their packaging with collection and recycling centers and refillable containers.

The store environment where sensory levels are used (music, perfumes, lights) can be repulsive and annoying for neurodivergent and autistic customers. Interesting analysis of the problems and initiatives already activated to address these aspects of the welcome and usability of the "kind" experience in the stores

Article on the Mandala Lab of the Rubin Museum in New York, which offers a Buddhist sensory experience and which includes an olfactory and memory library curated by Christophe Laudamiel.

Presentation of the new Louis Vuitton Les Extrait line, which saw the collaboration of the nose Cavallier Belletrud and the architect Frank Gehry's who designed the bottle.

Photo credits:https://www.fragrantica.com

Can fragrance be the key to unlocking the personality inside an introvert?

A study on the importance of the Indonesian market and the growth in demand for halal products. A market of extreme importance for both cosmetics and fragrances and even more for niche fragrances.

Coty together with Everie will insert contactless testers in stores that will allow to distribute single drops of perfume directly on the skin or on mouillettes making it safer and less wasteful to test fragrances.