2020 . 09 . 01
Ann Haviland, Forgotten Mastermind of the Signature Scent
Born and raised in America, Ann decides to become a perfumer in 1912, after her husband's death. Her revolutionary approach for the time consisted in creating a perfume following an interview with the customer, in order to identify the notes that best represented his personality. She also experimented with home fragrances and created a perfume for a Broadway show. Her consultations were open to anyone wishing to speak to the "perfume psychologist". She was then crushed by large companies that began producing branded fragrances and died in 1958 after retiring to private life in Connecticut.