Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2025 . 01 . 30 written by Ermano Picco

Essencional's original content

Ingredients

Tasting the Leaves: Exploring Tea Culture and its influence on Modern Perfumery – Part 1

In Western countries, there’s no place like Great Britain that has a close connection with tea, and the afternoon tea rituals. Who can forget Lewis Carroll’s Mad Hatter’s tea party from Alice in Wonderland, or more recently the hilarious scene in The Second-Best Exotic Marigold Hotel (2015), where Maggie Smith's character, Muriel Donnelly, delivers her wry British wit with a side of tea commentary? Her insistence on a proper cup of tea, no matter the foreign surroundings, perfectly captures the beverage's universal yet deeply personal appeal in various cultures.

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2025 . 01 . 30 selected by Editorial Board

Ingredients

Perfume

Fragrance lovers

Water Perfumes: Diluting Product Performance or Sensitive Skin Solution?

Water-based fragrances may seem more “natural” and more skin friendly, but what’s the real story? Sarah McCartney of 4160 Tuesdays shares the facts and explains the challenges of working with this format while also clarifying what the consumer can expect in terms of wear and projection.

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They may be the latest trend, but do they deliver?

2025 . 01 . 30 selected by Editorial Board

Ingredients

Olfactology

Fragrance lovers

What Exactly Is Oud?

Not even twenty years ago oud infiltrated Western perfumery and now every fragrance house has at least one scent where this ingredient takes center stage. What’s the back story behind oud? Where does it come from and why is it so costly? Learn the basics and more in this all-encompassing article.

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A great article about this iconic ingredient

2025 . 01 . 30 selected by Editorial Board

Retail

Fragrance lovers

Bloom Perfumery relocates and upsizes in Covent Garden

Niche perfumery enthusiasts will be making a beeline to the newly expanded Bloom Perfumery located in the heart of London. 2025 begins with the retailer relocating to a larger location while maintaining a posh address. With an assortment that is touted to be “80% exclusive” in the market, be ready to smell rare and independent perfume brands.

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A niche perfume lovers’ dream expands in London
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 01 . 30 selected by Editorial Board

Retail

Beauty

Perfume

The Interview in partnership with CEW: Mia Collins, General Merchandising Manager for Beauty, Harrods

Harrods is one of the premier retailers in the world and getting a foot in the door is a dream for so many brands. In this interview Ms Collins speaks about the biggest opportunities and challenges in the beauty sector today, Harrods’ buying and selling strategies for beauty, and how it positions both Harrods and brands for success.

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The Beauty Exec shares her vision on the state of the industry today

2025 . 01 . 23 written by Karen Marin

Essencional's original content

Fragrance lovers

Trends

The Niche/Artistic Fragrance Year in Review: Bye Bye 2024 & Hello 2025!

As we take our first steps into the New Year, it’s customary to look back at the year that was to reflect on key movements and developments. Could they give us an inkling of how 2025 may play out? Last year I wrote a similar article and I made a few predictions – was I on the mark or far off? Let’s take a last look at 2024 before we plunge into the next twelve months.

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2025 . 01 . 23 selected by Editorial Board

Perfume

Marketing

Fragrance lovers

Fragrance Has Immense Momentum Going into 2025: New Data

A new report from NielsenIQ confirms data previously shared by Circana which indicates fragrance is continuing to grow both in units and dollars in the US. Key drivers include TikTok, smaller sizes, tenacious scents and the young customer. Read on for more insight.

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Early reports on 2024 indicate fragrance growth both in unit sales and sales volume

2025 . 01 . 23 selected by Editorial Board

Perfume

The People of Niche Perfumery

Fragrance lovers

Subconscious Scents: Inside the Mind and Strategy of BIBBI Parfums

Niche perfumery brands are known for their creativity and “out-of-the-box” thinking. BIBBI Parfums translates meditation sessions into fragrance with the help of perfumer Jérôme Epinette. In 2025 the brand looks forward to extending their collection with new fragrances while they look to expand their distribution.

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The husband and wife team behind the challenger brand are poised for growth
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 01 . 23 selected by Editorial Board

Perfume

Trends

Fragrance lovers

Should you marinate your clothes in perfume?

Once again TikTok users are setting trends in how we use products. The latest one to involve fragrance, “perfume marinating”, will use up a 100ml bottle at an alarming speed. Read on to find out how it works and why it’s limited.

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The latest trend in fragrance? Dousing your clothes in your scent of choice

2025 . 01 . 23 selected by Editorial Board

R&D

Olfactology

Digital smell has arrived. Are we ready for Stinkygram?

Our sense of smell is still underrated despite the wake-up call caused by the pandemic, but new technology is looking to shake up our nose through digitization of scent. Imagine sending scent messages around the world and bringing them to life via a 3D printer. The possibilities for scent and scent memory become endess!

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An ode to the power of olfaction, and a primer on how to use it better