Away from the frenzy of Harrod’s and the High Street, make your way to London’s Ladbroke Grove to visit online retailer Sainte Cellier’s first physical store. Known for favoring daring creations, proprietor Brooke Belldon invites us to take our time, explore and discover. ‘No counters, no hovering, no rush. Just you and the perfume.’

In the never ending quest for personalization, the latest crop of scents hitting the perfume counter have more in common with a state of imagination than with raw materials. Creating a concept from wet concrete to soul corruption by way of latex and metal, anything goes in the world of fragrance today.

Mid-2026, Amouage reported a 74% increase in year over year sales – but has the brand become a reflection of the creative direction or is it remaining true to its Omani heritage? This is the second article in a series that looks into the history behind the brand while asking very provocative questions.

The Middle East is increasingly becoming a key destination for the fragrance industry. Despite the geopolitical context, BeautyWorld Middle East is set to open its doors from October 6th - 8th, and fragrance is at the forefront. Not only is the UAE fragrance market expected to grow to over $1 billion in the next few years, but the region is also among the top ten exporters of finished fragrance in the world.

From rose and jasmine to orris and heliotrope, familiar floral notes are being reworked through new molecules, extraction techniques and biotechnology. The latest ingredients promise greater diffusion, lasting power and added depth, while also addressing evolving regulatory and sustainability demands. Together, these innovations are giving perfumers new ways to reinterpret some of fragrance’s most enduring floral signatures.

Knowledge of raw materials is often assumed when describing perfume, but many ingredients can be difficult to identify without a point of reference. This article breaks down 10 commonly used perfume materials, using fragrances to illustrate what each one actually smells like.