Turkish brand Nishane entered the market ten years ago with three distinct collections and was instantly embraced by the international niche community. Now with an eye to expanding their presence in the US, the founders reflect back on their journey to success.

While so many brands rush to launch novelties at a frightening pace, others are content to adopt a slower pace to implement artisan practices, small batch production and to take time. Several proponents of the slow fragrance movement share their stories and the reasons why they prefer to work in this way.

Gone are the days of receiving samples with a fragrance purchase: now you have to buy decants. With the rise of websites dedicated to this practice, consumers can create a wadrobe of 1ml scents and never invest in full size products. In this article, 10 fragrance industry insiders comment on the pros and cons of decants.

On June 5th, the American Fragrance Foundation honored excellence in scent creation at its annual awards night. Nicknamed the FiFi's, the event also bestoweed a Lifetime Achievement award to Givaudan master perfumer Daniela Andrier and Ralph Lauren was inducted into the Hall of Fame. Find out who took home awards in the 19 categories in this article.

At the annual ingredient trade show which took place in early June in Paris, sustainability continues to be the macrotrend. Eco-sourcing, respect for the environment and reducing carbon footprint are still key intiatives in addition to upcylcing, supporting local growers and the introduction of innovative technology. Get the overview in this article.

As the interest in niche fragrance in China continues to grow, Notes Shanghai, the tradeshow dedicated to this sector, will join forces with Messe Frankfurt on the next edition scheduled for 16 – 19 October 2025. Key objectives include growing global attendance and fostering new business opportunities.

Fragrance continues to enjoy strong sales growth globally and several trends are driving the increase. One is the phenomenon of the “beastmode” fragrance. As consumers demand more intensity, longer performance, and greater projection there are key factors to consider when selecting such a scent for yourself. BORNTOSTANDOUT founder Jun Lim shares his advice.