They say good things come in small packages – and maybe it’s time Fragrance brands took that message to heart. Gone are the days of upselling as today’s consumers like to test and build a scent wardrobe. Cuteness factor aside, small introductory sizes make brands more accessible to more consumers paving the way to growth and increased awareness.

From an early success with Jean Paul Gaultier’s Le Male to his blockbuster Baccarat Rouge 540, Francis Kurkdjian has had an amazing career in fragrance. For just a few weeks a temporary exhibit in Paris pays tribute to the nose with olfactory installations that take the visitor on an olfactory journey sure to stir memories and emotions.

London’s fragrance scene welcomes a new destination for shopping as Boots opens its first scent-centric store in Broadgate Central. The shop will offer personalized consultations trend-led discovery zones and immersive experiences, all targeted to educate, entertain and engage with the customer in unexpected ways.

Last week the Beauty Industry was all abuzz with the news of the sale of Kering Beauté to L’Oréal. Now that the dust begins to settle, insiders are pondering what aftershocks this deal will prompt. In this article 8 beauty insiders and investors share their thoughts on how this deal could impact the future for emerging brands.

Hot on the heels of the sell off of Kering Beauté talk on the street is that Parfum de Marly – with Initio Parfums Privés - could be next. The new CEO, Patrice Béliard, only took up the reins October 1st. Analysts estimate a $2 Billion valuation when fiscal year sales ending March 2025 were $775 Million.

Esxence in collaboration with the Italian Trade Agency (ITA) took on the Big Apple at a special event showcasing 20 niche fragrance brands. In this interview, Maurizio Cavezzali, co-founder of Esxence, speaks about the importance of fragrance today and how niche is on the cusp of rapid growth in the US.

Today’s big news story has the whole beauty industry talking.

After decades of being the Underdog of beauty, fragrance is proving to be its backbone as consumers continue to spend on fragrance when treating themselves. With trends like “scent-stacking”, the new way of layering inspired by Middle Eastern practices, the cohabitation of high-low products, and the interest in new formats, the outlook favors continued category growth.