While US department stores are in crisis-mode TikTok Shop has become the 6th most popular source for beauty and fragrance purchases. With content creators talking about the feeling the scent evokes, when and how to wear it, as well as telling the brand story, the platform has become an influential retail channel to drive growth and awareness.

Solid perfumes are nothing new: Estee Lauder fragrances had that market captured in the 80’s and 90’s, while the reference dates back to our grandmother’s day. Today’s solids are taking on fresh formats from jelly sticks to wax-based versions with skin care benefits. Portability and accessible pricing are the icing on the cake.

Production comes to a halt at the “largest counterfeit perfume factory in Europe” where eleven individuals have been put under arrest. A large scale operation involving French and Spanish authorities have seized 1.2 million products at the factory which has an estimated production of 4 million bottles annually.

London’s Selfridge’s has just revealed the new fragrance hall after a major 2-year renovation. It was thanks to founder Harry Gordon Selfridge back in 1909 that fragrance and beauty were moved from the back to the front of the store. The department includes 47 brands, many of which propose Selfridge’s exclusives.

Paris Packaging Week recently held its largest event ever where more than 900 exhibitors presented the latest advances in packaging, dispensing, technology and systems. In case you couldn’t attend, this article provides a succinct overview of the key takeaways from the annual Spring trade show. Of particular importance for Fragrance are developments in pumps due to regulatory changes scheduled for 2030.

There’s a new way to connect with the fragrance community in your home town: perfume clubs. These informal settings bring like-minded frag heads together not only to sniff but to bond with others. Considering that more young people admit to feeling lonely, these clubs can offer a safe social environment where twin spirits can revel in their love of fragrance.

Last year saw over 6000 fragrance launches, an incredible increase and an unsustainable pace for the industry. In this article, Remi Pulverail, founder of L’Atelier Français des Matières and Les Indémodables, shares behind the scenes knowledge on how the industry works: from in-house competition, the effect of margin on raw materials, and the decline in creativity.