Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 04 . 06 selected by Editorial Board

Beauty

Trends

Marketing

WHY 2021 WILL BE THE END OF THE SHELFIE—AND THE RISE OF “SKINIMALISM”

The mania of constantly buying cosmetics, fueled by influencers, leads to the accumulation of hundreds of products that will never be used all by the expiration date. This excessive beauty ritual will soon be supplanted by the so-called skinimalism, the tendency to have fewer products avoiding waste and unnecessary duplication of products with the same functionality

read more

Interesting article on the new trend of the year: skinimalism

2021 . 04 . 06 selected by Editorial Board

Perfume

People

Marketing

+1

Perfume distribution in the United States – François Duquesne (Maison Duquesne)

Interesting interview with François Duquesne on the distribution of perfumery in the USA which outlines the role of concept stores in recent years.

read more

How the distribution network of the American market is evolving.

2021 . 04 . 02 written by Karen Marin

Essencional's original content

Olfactology

Perfume

+2

ODEUROPA – DOCUMENTING OUR OLFACTORY HERITAGE

Have you ever wondered what the court of Louis XIV smelled like? How about the canals In Amsterdam? Even the gritty underbelly of city streets in 19th century London could be revealing. ODEUROPA is tackling this massive undertaking by creating an olfactory archive which will document smells from the 1600’s to the early 20th Century in Europe. But how? And why?

read more

2021 . 04 . 02 written by Editorial Board

Essencional's original content

Perfume

Trends

+3

SURVEY ON THE WORLD OF THE ARTISTIC PERFUMERY

Dear reader,
We hereby invite you to partecipate in the next survey dedicated to the artistic perfumery sector.
We'd love to hear about your experience!
Your contribution will help us create a report, which will be presented on our website, aimed at making the world of fragrances even more exciting and more in line with customer wishes, and at identifying the strategies for the development of the business of independent brands, retailers and independent perfumeries.

read more

2021 . 03 . 30 selected by Editorial Board

Ingredients

Perfume

Fragrance lovers

Indole In Perfumery: Fecal Florals

Perhaps not everyone knows that indole contributes to giving white flowers that seductive and attractive aura. But ... what does indole smell like? Where is it? How is it used in perfumery? How is it perceived by the human being? Read the article to find out more!

read more

Everything you need to know about the natural indole molecule.

2021 . 03 . 30 selected by Editorial Board

Marketing

Trends

Beauty

Live-Stream Shopping Lifts China’s Beauty Market

In this period dominated by the pandemic, the Chinese beauty market has not only been able to stay afloat but even grow thanks to the so-called "live-stream shopping", which allows manufacturers or brand owners to stay in close contact with their customers and communicate directly with them thanks to the use of some applications and platforms. This article reports interesting data on the subject and ends with a brief overview of the impact of the second wave of Covid on the world market.

read more

Article on the importance of live streaming to support sales in China and on the impact of the second wave of Covid on the markets.
Let us keep you posted about the last articles. Join our newsletter

2021 . 03 . 30 selected by Editorial Board

R&D

Perfume

Olfactology

Meeting a 100-year-old challenge could lead the way to digital aromas

Researchers at the Weizmann Institute of Science have managed to record and map how the ingredients used in the creation of perfumes are perceived. Scientists can now predict the smell of any complex fragrance based only on its molecular structure. This study could not only revolutionize the world of perfumery, but also allow to digitize and reproduce smells on command ...

read more

Interesting article on a scientific study published in Nature about the creation of a framework for odors.

2021 . 03 . 30 selected by Editorial Board

Beauty

Retail

R&D

+1

UK and EU governing bodies pressured to ban single-use beauty sample sachets

In an eco-friendly move, senior political leaders support a proposed ban on single sachet samples.

read more

A decision on the road to sustainability

2021 . 03 . 30 selected by Editorial Board

People

Perfume

Education

+2

Reformulating a perfume – Alexandra Kosinski (CPL Aromas)

In this interview, Alexandra Kosinski, perfumer and director of Perfumery UK for the British fragrance house CPL Aromas, explains why during the life cycle of a perfume its formula can vary, how, with what effects and tells how perfumers deal with these aspects.

read more

Interesting interview on the subject of the reformulation of a perfume.

2021 . 03 . 29 written by Karen Marin

Essencional's original content

Retail

Marketing

FLAGSHIP SHOPS….RETHINKING THE RETAIL STORE

As many countries just hit the one-year mark of cohabiting with the pandemic - a year that ushered in profound change to how we work, socialize, shop, and relax - it is still not clear what new habits will stick. What changes have we adopted out of necessity, and which will become permanent behaviors? For artisan fragrance and beauty in particular, how will it all affect retail and specifically flagship shops? Here are a few thoughts along with comments from several trusted insiders.

read more