Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2025 . 06 . 23 selected by Editorial Board

Perfume

Fragrance lovers

The People of Niche Perfumery

Nishane’s Global Ascent: The Istanbul Brand Taking on the Global Fragrance Market

Turkish brand Nishane entered the market ten years ago with three distinct collections and was instantly embraced by the international niche community. Now with an eye to expanding their presence in the US, the founders reflect back on their journey to success.

read more

The story behind the dream of creating the first niche fragrance brand in Istanbul

2025 . 06 . 16 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Fragrance lovers

+1

Pernoire Perfumes, 2 Brothers in Arms in a Strong & Friendly Fight

Nico and Robin have been best friends since they were six. One is rational, the other emotional, together they are strong in the combat creation of intense perfumes.

read more

2025 . 06 . 16 selected by Editorial Board

Trends

Perfume

Fragrance lovers

Slow Fragrance Is Reimagining the Future of Sustainable Perfume

While so many brands rush to launch novelties at a frightening pace, others are content to adopt a slower pace to implement artisan practices, small batch production and to take time. Several proponents of the slow fragrance movement share their stories and the reasons why they prefer to work in this way.

read more

The new buzzword is all about thoughtful craftsmanship in perfumery

2025 . 06 . 16 selected by Editorial Board

Trends

Fragrance lovers

Perfume

Fragrance Decanting Is Growing. Is It Hurting Or Helping Brands?

Gone are the days of receiving samples with a fragrance purchase: now you have to buy decants. With the rise of websites dedicated to this practice, consumers can create a wadrobe of 1ml scents and never invest in full size products. In this article, 10 fragrance industry insiders comment on the pros and cons of decants.

read more

An interesting article exploring the pros & cons of this service
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 06 . 16 selected by Editorial Board

Events

Fragrance lovers

Perfume

The Fragrance Foundation unveils its 2025 Awards in New York

On June 5th, the American Fragrance Foundation honored excellence in scent creation at its annual awards night. Nicknamed the FiFi's, the event also bestoweed a Lifetime Achievement award to Givaudan master perfumer Daniela Andrier and Ralph Lauren was inducted into the Hall of Fame. Find out who took home awards in the 19 categories in this article.

read more

Find out here who went home with a FiFi Award

2025 . 06 . 16 selected by Editorial Board

Olfactology

Events

Ingredients

Top 3 Fragrance Ingredient Trends from SIMPPAR 2025

At the annual ingredient trade show which took place in early June in Paris, sustainability continues to be the macrotrend. Eco-sourcing, respect for the environment and reducing carbon footprint are still key intiatives in addition to upcylcing, supporting local growers and the introduction of innovative technology. Get the overview in this article.

read more

Read here what's new in the world of ingredients
Let us keep you posted about the last articles. Join our newsletter

2025 . 06 . 11 written by Laurence Arrigo Klove

Essencional's original content

Fragrance lovers

Education

So Cool to Refresh Our Knowledge With Fragrance Summer Schools.

The heat of the summer is over and so is the treat of scented courses. Taking the time to be a student is like sitting on the front bench of a Fragrance ‘House’.

read more

2025 . 06 . 09 written by Karen Marin

Marketing

Trends

Essencional's original content

The Generation Gap 2.0

Here’s a controversial question for you: does diversity and inclusivity end at age 50? In a world driven by youth culture, many brands are not paying attention to the generation that holds the purse strings and that buys luxury goods. Why? Content Director Karen Marin explores the topic with Carlo Pignataro, luxury industry expert and author.

read more

Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 06 . 09 selected by Editorial Board

Events

Fragrance lovers

Perfume

Messe Frankfurt partners with Notes Shanghai to ride China’s fragrance wave

As the interest in niche fragrance in China continues to grow, Notes Shanghai, the tradeshow dedicated to this sector, will join forces with Messe Frankfurt on the next edition scheduled for 16 – 19 October 2025. Key objectives include growing global attendance and fostering new business opportunities.

read more

The first co-organised event is set for October 2025

2025 . 06 . 09 selected by Editorial Board

Trends

Perfume

Fragrance lovers

Summer Fragrances: Maximalist Scents Are Back

Fragrance continues to enjoy strong sales growth globally and several trends are driving the increase. One is the phenomenon of the “beastmode” fragrance. As consumers demand more intensity, longer performance, and greater projection there are key factors to consider when selecting such a scent for yourself. BORNTOSTANDOUT founder Jun Lim shares his advice.

read more

What’s behind the love for “beastmode” fragrances?