An article that reports the 10 consumer trends of 2020 at a global level evoked by a report by Euromonitor International.

An in-depth article that paints the panorama of perfumery by substantiating the various issues with statistical data. The main topics are: natural vs synthetic ingredients, sustainability, technology / Artificial Intelligence applied to perfumes and the supremacy of unisex fragrances.

Highly trained and almost infallible, the dogs at Vantaa airport are able to identify the Covid-19 virus with an error rate of 0%. They are also able to track down the virus even before symptoms appear, something in which even laboratory tests fail.
In addition, the incredible nose of these dogs allows them to be able to trace the virus from a much smaller sample than laboratory tests: in fact, they only need 10-100 molecules against the 18,000,000 needed for tests.

An article that, starting from the myths about its origin, tells the story of the Bulgarian rose, a precious ingredient due to its high quality and rich in beneficial properties and therefore also used in cosmetics and for aromatherapy ...

Through the words of Louis Vuitton perfumer Jacques Cavallier Belletrud, we discover his point of view on the world of past, present and future perfumes, on social media, the collaboration with his young daughter, being transparent and much more ...

An article to get an idea of how the Chinese and more generally Asian markets are approaching the world of perfumes

There are a number of cultural, social and demographic factors that lead us to tolerate or even appreciate unpleasant odors in our beauty products and to consider them more effective than others with a neutral or pleasant smell. In fact, these products are often assimilated to medicines, something that therefore does us good but often has a not very tasty taste (just think of the countless medicines with a rather bitter taste). Some bad smells can then be linked to particular situations or positive memories for each of us and therefore be more than appreciated. Finally, since "those who want to look a little must suffer" it is common practice to make efforts or sacrifices (and therefore also endure a bad smell) in order to enjoy the beneficial effects of these cosmetics.