Niche fragrance, which has its origins in the last century, began as an alternative to widely distributed mainstream brands. This article combs over the history of how the category evolved from the early brands, recognized for quality and uniqueness, to today’s oversaturated market characterized by a lack of creativity, untenable launch pace and unjustified price points.

Cinquième Sens, the professional training organization and perfume creation center, celebrates its 50th anniversary this year with a full roster of activities. Not only has a new Managing Director come on board, but new offices in Dubai are set to open shortly and the group will have strong presence in all the upcoming industry trade shows.

Production comes to a halt at the “largest counterfeit perfume factory in Europe” where eleven individuals have been put under arrest. A large scale operation involving French and Spanish authorities have seized 1.2 million products at the factory which has an estimated production of 4 million bottles annually.

London’s Selfridge’s has just revealed the new fragrance hall after a major 2-year renovation. It was thanks to founder Harry Gordon Selfridge back in 1909 that fragrance and beauty were moved from the back to the front of the store. The department includes 47 brands, many of which propose Selfridge’s exclusives.

Paris Packaging Week recently held its largest event ever where more than 900 exhibitors presented the latest advances in packaging, dispensing, technology and systems. In case you couldn’t attend, this article provides a succinct overview of the key takeaways from the annual Spring trade show. Of particular importance for Fragrance are developments in pumps due to regulatory changes scheduled for 2030.

There’s a new way to connect with the fragrance community in your home town: perfume clubs. These informal settings bring like-minded frag heads together not only to sniff but to bond with others. Considering that more young people admit to feeling lonely, these clubs can offer a safe social environment where twin spirits can revel in their love of fragrance.

Circana has released year-end data for the US Beauty market which indicates an overall increase in dollar sales and flat performance in premium unit sales. Fragrance was once again the bright spot with 15% growth in both unit and dollar sales. In this article Global Beauty Industry Advisor Larisaa Jensen makes predictions for 2026.