2023 . 03 . 09
CANNES DURING TFWA: EUROPE’S UNEXPECTED NICHE FRAGRANCE TRADE SHOW
No longer just for masstige brands, it turns out that TFWA provides a great opportunity for niche players to meet buyers, distributors and international key players. Off-site meetings happen in hotel suites, on cafe terraces and at parties, so with no formal communication, the only challenge is getting the word out that you are present.