Firmenich has appointed three new Master Perfumers: François-Raphaël Balestra, Wessel-Jan Kos and Haresh Totlani, who will join an exclusive elite of nine Master Perfumers who have achieved the highest level of excellence and achievement in their respective fields and adherence. to the Firmenich princes.
François-Raphaël Balestra in Firmenich since 1999 has created the fragrances of the main laundry products around the world and is the head of the New Ingredients Discovery for Perfumery at Firmenich, collaborating in the creation of Dreamwood ™, a biotechnological innovation inspired by the wood of sandalwood and Muguissimo ™, a note of lily of the valley exceptionally close to nature born from green synthesis. Wessel-Jan graduated from ISIPCA, in addition to his role as an award-winning perfumer, was instrumental in the development of odor-fighting technologies at Firmenich, giving his name to numerous patents, also contributing to the definition of biotechnological ingredients. Haresh Totlani was Head of Firmenich's Creation Center in India and winner of the Patrick Firmenich Award. The latter believes that "perfumes change the way people feel. They make them happy and confident ".

Bois de Jasmin accompanies us in an in-depth study of the raw material of incense through a video content and the description of some fragrances characterized by this very variable and versatile note. Incense is in fact one of those materials that changes its character depending on what else is present in the formula and which can be bright and peppery or dark and smoky or evoke the greening of spring buds. The article reviews some different variations of one of the most popular notes.

An interesting story of the project of the journalist Emmanuelle Dancourt, anosmic all her life, in collaboration with Ugo Charron, Junior Perfumer of Mane, for the creation of a perfume designed for her, despite her condition of anosmia due to the absence of the olfactory bulb . The creation process was shared through the synaesthetic language and the analysis of taste. The perfume was called UMEMA, with a reference to the umami taste and because in French the term has an assonance with "Emmanuelle perfume"

Harpers bazaar talks about the launch of the fragrances of the Phlur brand, whose creative director is Chriselle Lim, an American entrepreneur and mega influencer, which had an impressive result. Suffice it to say that her fragrance “Missing Person”, created by Constance Georges-Picot, went viral on TikTok, selling out in five hours and leaving a waiting list of over 200,000 people. Lim stated that the perfume "has become a therapy for the people on TikTok". The line has just been launched by Selfridge.

Elise Vernon Pearlstine spent 17 years pursuing a passionate career as a wildlife biologist, traveling and studying extensively on site, after which she embarked on the path of ethnobotany, natural perfumer and educator.
In this book she speaks with two voices: a more intimate colloquial tone and a more technical one, which blend perfectly within the pages. Ethnobotany is the heart of the book which deals with the fascinating pollinator-plant-environment relationship and which fascinates in a compelling and informative way.

In this article we find a list of classic fragrances that have patchouli as a predominant note or present in their formulation. The article is accompanied by a video that tells how the way patchouli is processed greatly affects its smell: a steam-distilled patchouli oil has an earthy, moldy, clayey smell, while solvent-distilled patchouli absolute reminiscent of cocoa and dry woods. Other methods allow distillers to recompose patchouli essence fractions to bring out certain effects, such as licorice or sweet notes.

Story of a day with the President Thomas Fontaine and the Managing Director Anne Cécile Pouant discovering a unique institution in the world, the Osmothèque, of its activities and an olfactory journey towards some fragrances preserved and rediscovered there: 1921 Coty Emeraude, Zibeline de Weil (Claude Fraysse), Bandit, Caron Narcisse Noir ...