2021 . 01 . 05
An ancient practice reinterpreted in a modern key under the sign of recycling and respect for the environment: products in reusable containers.
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2021 . 01 . 05
This article explains why it is advantageous and highly recommended, both for our body and our skin and for the environment, to use "waterless" products, ie products that do not contain water in the formulations.
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2021 . 01 . 01
Michael Edwards is unstoppable. Not quelled by the likes of a pandemic, he has been locked down in Sydney for the past ten months, busier than ever despite the lack of travel. Michael met virtually with me to discuss the projects he’s been working on since our last chat in Spring. He also weighed in on a controversial topic before sharing a few closing thoughts on brand activity in 2020.
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2020 . 12 . 29
In 2021, consumers will be increasingly interested in hyper-personalization and brands that will convey values in line with their own. Consequently, in order to be successful, a brand will necessarily have to adapt to these needs by proving to be ethically aware, transparent, to keep up with the times by seizing the advantages and opportunities given by artificial intelligence to make products increasingly personalized. and tailor-made and leveraging the benefits of subscription services to make it easier for customers to purchase.
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2020 . 12 . 29
Email marketing boomed during the pandemic as it is much easier to use than other digital advertising strategies and much cheaper. In fact, this channel is almost three times more effective than any other digital channel, also winning in terms of engagement and remarketing. During the pandemic, email marketing also changed its rules to be able to adapt to people's new lifestyle: the frequency of emails dropped slightly, while the sending time was brought forward and a more communicative language was adopted and empathetic, aimed at giving advice, providing tutorials and reassuring their audience with messages related to well-being and staying healthy.
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2020 . 12 . 29
In this interview Patricia de Nicolai explains how the universe of the Osmothèque of Versailles was born and how it works: a real perfume museum, unique and precious.
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2020 . 12 . 29
Interview with the founder and CEO Christina Kurganska of Ol.Factory and Kamana who talks about her projects, the current situation of the Ukrainian market, her vision of the world of perfumery, covid-19, her predictions for the future and much more.
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2020 . 12 . 29
A positive outcome from COVID-19 is that 56% of consumers surveyed indicate they have appreciated fragrance more since experiencing lockdowns.
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2020 . 12 . 25
As we bid farewell to 2020 let’s take a moment to reconnect with some of the people and projects that graced our site over the past few months. Let’s catch up on their latest news and get a hint about what they are working on now for the new year ahead.
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2020 . 12 . 22
Ella K is difficult to define, to restrain, to put in one box or in one space. It is much more than a simple perfume brand. It is an attitude to life. A life that relies on adventures, on travels across the globe, on excess curiosity, on pure energy. The hunt is not about finding gold or diamonds or even the illusion of an Eldorado. The hunt is to find one’s core inner self. Ella K is raw passion. For Perfumes. For Freedom. A woman world, dedicated to strong determined women. However, men can be accepted provided they share a common attitude. Impetuous, impulsive, Ella K has no reins, no saddle, no ties… Galloping full speed, she can decide to come to a halt, to rest and enjoy a peaceful moment. Let’s venture into her happy vision of life.
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