Thanks to the power of social networks and the innate inclination of Generation Z to express their point of view through these tools, some discontinued products from different brands have been put back on sale or have given birth to new collections of products from the past.

An article that summarizes an episode of a podcast in which, thanks to a testimony interview, they try to clarify the new trend of blue beauty, defined as "sustainable beauty with benefits".

Perfumes have always been categorized into genres: male, female and unisex. Then the trend of genderless perfumes was born, “gender fluid”. In this article we see the views of some fragrance creators or owners of brands who are homosexual.

This article introduces us to slow beauty, a trend whose motto is "less is best" ...

An article that provides curious and interesting information about Korean Skincare and explains why Japanese products could perhaps represent a valid alternative

In the period of uncertainty dominated by anxiety and fear, more and more brands have approached aromatherapy and aromachology. This article explains, through the testimonies of scientists and brand owners, aromachology, a concept of which very little is still known but presumably destined to become one of the next trends in the sector.

The global crisis caused by covid-19 has meant that the perfumery sector also moved online, opening or enhancing e-commerce. This has allowed that, despite the deficit caused by the lockdown for physical stores, there has been a significant increase in online turnover.
Certainly this migration is more difficult for the fragrance industry, because customers want to be able to smell and try the perfume before they buy it. There are a number of solutions to overcome this problem: there are those who have taken care of sending discovery kits in order to let consumers try the perfumes in advance and those who, like the majors in the sector, have decided to focus on the sales and the promotion of classics, evergreens known and loved by all and consequently directly purchased. Home fragrances with beneficial properties were promoted and, following the reopening after the first lockdown, technological tools and applications were used to make the in-store experience safer, contact-free, online with the hygienic-sanitary rules ...