Think for a moment about how fragranced products can enhance your daily routine: you start with an invigorating shower gel, you spritz on a perfume that makes you happy, you light a calming candle as the day ends and retire to bed using a relaxing pillow spray to induce sleep. More than ever people around the world are looking to fragrance to enhance their well-being and create a cozy ambiance at home. Since 1995 global fragrance and flavor house Givaudan has been a pioneer in researching ways to create feel-good fragrances and has now launched their patented MoodScentz® program. To dive deeper into this subject I interviewed MaryPierre Julien, Naturals Innovation Perfumer at Givaudan, who shares personal anecdotes that bring special meaning to her mission.

The word “essential” indicates that something is absolutely necessary, indispensable, fundamental, even vital. When something is essential, it can’t be done without, it is necessary to have it. In regard to fragrance, the scent is essential and therefore so is the perfumer, but much of the rest is secondary. Consequently, the idea of putting the fragrance at the heart of a brand may seem obvious, but is it? In 2018 Geraldine Archambault did that very thing with the launch of Essential Parfums, a brand that’s challenging the (fragrance) establishment in so many ways.

This article analyses the possibilities to register a certain fragrance as a trademark before the European Trademark Office (EUIPO).