2022 . 12 . 20
Firmenich Debuts Fragrance Inspired by Pantone Color of the Year 2023
Continuing the collaboration with Pantone, Firmenich announced the creation of Live Bold Eau de Parfum. This fragrance is said to "capture the exuberance, optimism and rebellious spirit of Viva Magenta, the pantone color of 2023". Ilaria Resta, president of Global Perfumery, shares: “Earlier this year, we partnered with renowned trend agency LSN Future Laboratory to identify prevailing trends and explore sensory partnerships that will elevate olfactory innovation. Our report has shown that strength and optimism, characteristics expressed by Viva Magenta, are fundamental values that we should embrace in the future”.
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