Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 12 . 20 selected by Editorial Board

Perfume

Ingredients

Marketing

+1

Firmenich Debuts Fragrance Inspired by Pantone Color of the Year 2023

Continuing the collaboration with Pantone, Firmenich announced the creation of Live Bold Eau de Parfum. This fragrance is said to "capture the exuberance, optimism and rebellious spirit of Viva Magenta, the pantone color of 2023". Ilaria Resta, president of Global Perfumery, shares: “Earlier this year, we partnered with renowned trend agency LSN Future Laboratory to identify prevailing trends and explore sensory partnerships that will elevate olfactory innovation. Our report has shown that strength and optimism, characteristics expressed by Viva Magenta, are fundamental values that we should embrace in the future”.

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Firmenich has announced that Dragon Fruit is the flavor of the year 2023, inspired by Pantone's color of the year 2023, 18-1750 Viva Magenta.

2022 . 12 . 20 selected by Editorial Board

Perfume

Marketing

Fragrance lovers

+1

Rihanna’s Fenty Perfume Is Now Available at Sephora — But Only for a Limited Time

Fenty Eau de Parfum, the sweet and spicy fragrance from Fenty Beauty by Rihanna, will be available in Sephora stores and online for a limited holiday period ending December 27. Rihanna worked alongside LVMH master perfumer Jacques Cavallier-Belletrud, to create a "sensual warm floral experience". “I wanted a rich color that really represented all genders from all walks of life,” she continued. “Brown is my favorite color. Brown is what they are. Brown is where I come from. If I'm going to create a fragrance that represents me, the body language of the bottle has to espouse it too. So I wanted something brown, but also clear so you can see the liquid and fragrance you are about to experience.”

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Fenty Eau de Parfum, the first luxury fragrance in Rihanna's Fenty Beauty empire, was officially launched by Sephora on Thursday, December 8.

2022 . 12 . 15 selected by Editorial Board

Perfume

Noses

Fragrance lovers

Chanel’s In-House Perfumer Olivier Polge On Continuing The House’s And His Family’s Traditions

Olivier Polge, Chanel perfumer, tells his story starting from the passion for perfumery handed down to him by his father, Jacques Polge, Chanel perfumer from 1978 to 2015 and author, among others, of Allure, Bleu di Chanel, Chance. Oliver Polge inherited his father's role in 2015 after having collaborated with him for two years and a brilliant career carried out in various companies and in collaboration with the best noses.

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Suggestive interview with the perfumer of Chanel.

2022 . 12 . 15 selected by Editorial Board

Perfume

Marketing

Trends

Presenting: The 5 Most Influential Trends Happening in Fragrance Right Now

Daniel Patrick Giles, the founder of the luxury fragrance brand Perfumehead, talks about the fragrance trends of the last period. According to Giles it's all about emotional impact. “The trend that will stay and, in some ways, change the industry is how perfume brings emotional benefits,” he tells us. “Whether it's for well-being or self-expression, perfume is now a tool to communicate how it feels. This trend is changing how the customer experiences perfume and how perfume fits into their lives ".

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Article dedicated to fragrance trends.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 12 . 13 selected by Editorial Board

Perfume

Marketing

Trends

+1

IFRA U.K. Director Discusses Sense of Smell Survey Results

Lisa Hipgrave, director of IFRA-UK, presented the results of the latest survey carried out in the UK by Yougov on the sense of smell at the Fragrance Forum 2022: 64% of adults say they can well imagine particular smells, e.g. grass, laundry and onions, as many people feel they don't have a good sense of smell, plus 26% said they noticed the smell of something more than eight times a day. It is also interesting to note that 22% of women, but only 11% of men, rate their sense of smell as "excellent". In future research, there are other factors that may be considered worth exploring, such as how or if perfume affects our moods, mental health and the onset of diseases such as dementia.

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Curious data on the sense of smell.

2022 . 12 . 13 selected by Editorial Board

Perfume

Marketing

Trends

+1

The Fragrance Edit: Chapter V – EXCLUSIVE INTERVIEW with Sommelier du Parfum

Samuel Fillon, the founder of the Sommelier du Parfum brand, talks about the market opportunities in the niche fragrance sector, the mechanism behind their AI machine learning technology and the current opportunities in Asia. Sommelier du Parfum is a sample sales service through an olfactory test and is also an expert in consumer insights in the sector.

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Interview with interesting information on the Asian market.
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2022 . 12 . 08 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Retail

+3

Erlai perfumery creates everlasting and blossoming springs

The need for winter migrations vanishes in Bilbao. Erlai in Basque means 'swallow bird' as perfumes provide an adventurous experience and a never-ending spring.

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2022 . 12 . 08 selected by Editorial Board

Perfume

Marketing

Trends

Dynamic Blending co-founders on what is happening in the indie fragrance market today

It's always a challenge for indie brands to find suppliers who will work in smaller quantities. In this interview, co-founders of American company Dynamic Blending talk about the opportunities and trends linked to this sector.

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Interesting overview of the indie fragrance market.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 12 . 08 selected by Editorial Board

Perfume

People

Fragrance lovers

+2

Interview: Jonathan Brinbaum on Bvlgari Parfums’ ‘elevation journey’

Jonathan Brinbaum, global general manager of Bvlgari Parfums, talks to Hannah Tan-Gillies about the company's strategy: streamlining its distribution network and moving its product portfolio towards super premium and high-end lines. Bvlagri Parfums, according to Brinbaum, plays a special recruiting role for the Bvlgari brand. “We are the entry level purchase to recruit new customers in the Bvlgari world. As we elevate our total brand image, we must also elevate the perfume experience and appeal to younger generations in a new and exciting way.” Bvlgari's new Scentsorial experience, incorporating the Metaverse and NFTs into a multi-sensory journey , is a prime example of how the brand aims to appeal to the younger generation through technology.Scentsorial first debuted at the TFWA World Exhibition in Cannes.

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Discovering the secrets of Bvlgari Parfums.

2022 . 12 . 06 selected by Editorial Board

Perfume

Marketing

Trends

“The Chinese culture influences perfumers”, David Huang, Robertet China

The fact that L'Oréal recently acquired a minority stake in young Chinese high-end perfume brand Documents (闻献) confirms the growing interest in this developing category on the Chinese market. In late 2021, Puig acquired a stake in Scent Library (气味图书馆) and Firmenich signed a strategic partnership with Harmay (话梅), a new retail brand. “Compared to European and American consumers, the Chinese prefer intelligent, light, subtle, but not too sweet notes,” says David Huang, nose and Technical Director of Robertet. In addition to that, he insists they expect other functions than just a smell. In addition to the originality of a niche product, for example, perfumes must have a positive influence on our daily mood and improve our working condition by diffusing refreshing aromas.

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Curious article on the Chinese fragrance market.