2020 . 06 . 16
The Perfume industry is moving towards sustainable fragrances
History is known to be cyclical and, as such, tends to repeat itself… From the birth of perfume and natural extraction methods, we have passed on to the use of synthetic ingredients and artificial or automated extraction processes. However, due to a new growing need for global sustainability, we are now, in a way, travelling back in time as we witness a rediscovery of the natural element, preferring sustainable fragrances, organic elements and non-invasive extraction methods.