Back in the early 2000’s when I was the fragrance buyer at Sephora US, I met Bernard Naim, President of Panouge, at the Tax Free World show in Cannes when I was searching for fragrances that would be completely new to the US market. As happens so often in the artistic fragrance world, that initial encounter evolved into a long term working relationship and friendship. Little did I know that Bernard and his team are behind the development of their brands from conception to distribution, and all the steps in between. Eager to get the inside story behind the company and the method, we caught up after the 2021 Tax Free Show, nearly 20 years after our initial meeting.