Fragrance has benefited from the launch of TikTok not just for promoting awareness but for helping to grow the artistic fragrance sector. In this article, see which fragrance your favorite perfumer wears while also getting a few tips on the best way to wear and store scent.

Catch up with this celebrated nose who talks about his passion for fragrance and how the perfumer’s job has changed. He even gives a sneak preview of his latest project.

Since even before the pandemic, people have found comfort in setting their hoime environment. Several trends have emerged in the category including specific scents, sustainability, and the latest, air care.

Interested in the African market? Nigeria continues to be the key volume driver for beauty spend in Africa with Egypt following closely behind. In this article, see how each segment performs and learn which countries are expected to grow in the near future.

The edgy London retailer is getting into the beauty game with its own in-house LBTY brand set to debut with 5 high-end fragrances this Fall. The fragrances, inspired by the iconic textile archive, were created in partnership with well-known perfumers, yet to be revealed.

Once again Christophe Laudamiel is on the cutting edge as he delves into a new venture set to build a platform to enable the discovery of new scent molecules. Osmo has already built the first map of odor and this is their latest foray combining machine learning and olfactory neuroscience research.

As we head towards the final quarter of the year, it’s a great time to take a look at how consumer behavior is changing and what it means for Q4 business. Fragrance has been performing strongly since 2020, but does the rise of Fragrance Dupes pose a threat to the premium and prestige sector?

Vegetables are the latest source of renewable, biodegradable and upcycled ingredients in perfumery. These unexpected raw materials are completely in line with the increasing consumer desire for something unique which also respects the natural / sustainability trend.