Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 07 . 12 selected by Editorial Board

Perfume

Noses

People

+2

TiL and Francis Kurkdjian create fragrance with objectified soothing effects

The Eau qui Enlace fragrance created by Francis Kurkdijan for the TIL brand, is an active perfume whose aromatherapy effects have been objectified and scientifically validated. The TIL brand, founded by Sylvie Polette and her sister di lei Odile, is inspired by their childhood memories immersed in the smell of the lime tree on their family estate in the Dordogne and pays homage to this centuries-old tree. The nose has also worked on every cosmetic galenic form of the line, with different facets for each product. The founders wanted to scientifically evaluate the emotional impact of their perfume, through a measurement protocol developed and performed by neuroscientists Francis Vial and Arnaud Aubert, of the Emospin company specializing in the study of emotions.

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The scientifically recognized aromatherapy effect of perfume.

2022 . 07 . 07 written by Editorial Board

Essencional's original content

Events

Perfume

+5

Esxence 2022: If You Missed it, You Can Watch it!

Esxence, the art perfumery event, which just closed its’ doors June 18th, was bigger and better than ever. With over 280 exhibiting brands to see and smell, and over 20 workshops and panel discussions to attend, it was a challenge to fit it all in. In case you missed a workshop, or if you weren’t able to travel to Milan, we’ve got you covered: Esxence has recorded all of the workshops and has made them available for viewing on their YouTube channel. As a moderator of multiple workshops, and an attendee of many others, I am happy to share this brief overview of most - but not all - of the events. Click the link and scroll through to find the full range.

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2022 . 07 . 09 selected by Editorial Board

Perfume

Noses

People

+2

ÇaFleureBon Young Perfumers Series: Jerome Di Marino Of Takasago + Navitus Parfums EMPYREAL giveaway

Cafleurbon continues its series on young perfumers with an in-depth study on Jerome Di Marino of Takasago, a young perfumer who at 35 was already the author or co-author of 75 fragrances and was awarded by the Academy of Perfume in 2021. An interesting story from his childhood to the challenges he won to work successfully as a nose.

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A great nose adventure

2022 . 07 . 07 selected by Editorial Board

Perfume

Sustainability

Marketing

+2

Sensegen Showcases Natural Fragrance Survey Results at WPC 2022

Sensegen, a division of Blue California Ingredients, presented a survey on consumer beliefs about “new naturals” fragrances and natural raw materials, at the World Perfumery Congress (WPC). From the survey results, 66% of consumers said that natural fragrances are completely naturally derived fragrances, about 14% thought they were not added fragrances and 5% said they were unscented fragrances

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Interesting consumer data
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 07 . 05 selected by Editorial Board

Beauty

Sustainability

Packaging

+2

L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

Nicolas Hieronimus, managing director of L'Oreal, took part in the presentation "Strategic Outlook: Responsible Consumption", of the World Economic Forum, on responsible innovation. Hieronimous said that innovation and sustainability are at the heart of L'Oréal's activities: "We work hard to improve the environmental footprint of our products and 96% of all products we launched last year had a Improved environmental profile. In addition, we are working on our packaging: we are committed to having 100% recycled plastic by 2030, we are currently at 20%. Production and procurement are also very important: we want all of our sites are zero emissions. Today, 70% of our factories are "

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Excellent article

2022 . 07 . 05 selected by Editorial Board

Perfume

Regulatory

Ingredients

+2

Bulgarian National Association Essential Oils, Perfumery and Cosmetics Joins IFRA

The International Fragrance Association (IFRA) has welcomed the Bulgarian National Association of Essential Oils, Perfumery and Cosmetics (BNAEOPC) as its 23rd member of the national association. Founded in 1999, BNAEOPC brings together 125 companies in the industry, including essential oil manufacturers and traders, manufacturers and distributors of perfumes, cosmetics, toiletries, and manufacturers and suppliers of raw materials, packaging and equipment. The association becomes the 10th IFRA member in the Europe, Middle East and Africa region and the first in Central and Eastern Europe.

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A new member for IFRA.
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2022 . 06 . 30 written by Karen Marin

Essencional's original content

Perfume

Noses

+3

AQUAFLOR: PARADISE IN FLORENCE FOR THE FRAGRANCE LOVER

Florence, Italy is a city of masterpieces, many of which can be discovered while walking aimlessly through town. The city center is dominated by the Duomo, the Belltower and the Baptistery whose bronze doors, created by Renaissance artist Lorenzo Ghiberti, were called the Gates of Paradise by Michelangelo. On a recent visit to Florence I came upon another gate to paradise in the Borgo Santa Croce when I entered the AquaFlor flagship boutique. This is a paradise for fragrance lovers, a multi-sensory moment of bliss that begins when enticing aromas, a refined décor and a warm welcome greet the visitor upon crossing the threshold. Zisis Kapsalis, fragrance specialist par excellence, guided me on my journey to uncover this precious Florentine treasure.

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2022 . 06 . 30 selected by Editorial Board

Perfume

People

Noses

+2

PART 1: CHRISTOPHE LAUDAMIEL'S DEAR WORLD MANIFESTO

Christophe Laudamiel collaborated with Beauty Matter for an in-depth analysis in three articles dedicated to the existing panorama of the fragrance industry, to possible infrastructural developments and to proposals for a future that supports the art of perfumery. Let's find out the first article of this series together.

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Illuminating opinions from one of the brightest minds in the industry.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 06 . 30 selected by Editorial Board

Perfume

Marketing

Trends

+1

Amid Fretting About A Down Market, Byredo Inks A $1B Deal With Puig. Is It Just A Blip?

Byredo has signed a 1 billion deal with Puig. Beauty Independent asks 15 beauty industry insiders including investors, executives, entrepreneurs, marketers and consultants, the following questions: What do you think Puig's acquisition of Byredo means in the beauty market? Is it a weakness or evidence of larger dynamics? What should emerging beauty brands draw from Byredo's strategy?

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Interesting views on this great event

2022 . 06 . 28 selected by Editorial Board

Perfume

Noses

Retail

+2

Independent perfumer Henry Jacques opens his flagship in Paris and plans to expand to the US.

Independent perfumer Henry Jacques opened his flagship store in Paris on Avenue Montaigne in May. The boutique, structured on two levels, has a small front garden. The brand was founded in 1975 in the city of Draguignan, and offered bespoke fragrances. Anne-Lisa Cremona, the CEO of the brand, with over 3,000 fragrances, has selected the current offer which consists of 50 perfumes. Future projects include the opening of a store in Ginza, in the city of Tokyo and expansion in the USA.

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Let's discover the projects of the independent perfumer Henry Jacques