Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2023 . 12 . 05 selected by Editorial Board

Perfume

Marketing

Alexandre.J makes its mark on the ultra-niche perfume market

Alexandre J is a family-run company of French heritage based in the Middle East. Firmly entrenched in Europe, the Middle East and Latin America, the brand extends its product range to include an upmarket limited edition item in time for holiday gift-giving.

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Niche fragrance brand Alexandre J grows its offer

2023 . 12 . 05 selected by Editorial Board

Trends

Perfume

People

Why Do People “Gatekeep” Their Perfume? An Investigation

Is it now trendy for Influencers to conceal the name of their go-to fragrances? According to this article it’s the latest trend on TikTok. Is fragrance now so personal that it’s time to keep it to ourselves? Is the age of over-sharing coming to an end?

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Are Influencers keeping their scents a secret now?

2023 . 11 . 30 written by Laurence Arrigo Klove

Perfume

Ingredients

Essencional's original content

The Flowers of Good and Evil. Our New Eden Garden Temptations.

Our irresistible attraction to flowers is pure and dark. We are tempted by their candid innocence and sensual romance. Their ambivalence triggers our dependence.

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2023 . 11 . 30 selected by Editorial Board

Education

Noses

Fragrance lovers

Ask An Expert Series: Where Do Perfumers Train?

Interested in becoming a perfumer? This article provides a quick overview of the best places to go to for professional training and education. See more in our Follow You Nose series by clicking the Education tag.

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Tempted to become a perfumer? Here’s how.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 11 . 30 selected by Editorial Board

Fragrance museums

Olfactology

Trends

A scent of sea spray diffused in the National Maritime Museum

What notes come to mind when you think about the ocean and sea breezes? Firmenich perfumer Nathalie Lorson speaks about her mission to create a universally appealing scent of the sea to accompany the reopening of this Parisian museum.

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Fragrant sea breezes to enhance your museum visit

2023 . 11 . 30 selected by Editorial Board

Trends

Perfume

Sacred scents: Boitown’s collab with Jade Buddha Temple redefines spirituality via fragrance

Does a surge in spirtuality usher in a new opportunity for fragrance? This seems to be the case in China were domestic brand Boitown collaborated with Jade Buddha Temple to create a custom fragrance, hot on the heels of the +300% increase in visits to Buddhist temples registerd by Millenials and Gen Z.

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Is Gen Z seeking fragrance with spirituality?
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2023 . 11 . 30 selected by Editorial Board

Events

Perfume

Fragrance lovers

The Art & Olfaction Awards 2024: Submissions are open!

2024 marks the tenth anniversary of the prestigious Art & Olfaction Awards which are designed to shine a light on independent perfumers, artisan perfumers, and experimental practitioners with scent. The awards, known as the Golden Pears, recognize excellence in this growing segment of the fragrance universe. Submissions open on December 1, and will run through December 31, 2023. This year’s awards are open to perfumers and projects that came to market (or are coming to market) between January 1 and December 31, 2023. Here you will find all the details.

SUBMISSIONS (thegoldenpears.com)

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Now is the time to submit your creations!

2023 . 11 . 23 written by Laurence Arrigo Klove

Retail

Marketing

Perfume

You Have Arrived. At the Haute Parfumerie Travel Destination.

An exciting new experience for the traveler. A niche perfumery store within an airport space. An innovative concept imagined by Avolta and the Zurich Airport.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2023 . 11 . 23 selected by Editorial Board

Perfume

Noses

Fragrance lovers

What Makes a Perfume Beautiful?

Opinions vary and in this article renown perfumer Maurice Roucel speaks about the characteristics that he feels constitute a beautiful perfume From balance and harmony to character and soul, he provides an in depth answer along with several recommendations.

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Master Perfumer Maurice Roucel answers the question

2023 . 11 . 23 selected by Editorial Board

Perfume

R&D

Marketing

‘A category our consumers are asking for’: Why more brands are getting into fragrances

Looking to capitalize on the sector’s continued growth, more brands than ever before are trying to break into fragrances. What does this mean for niche brands? More competition for retailer shelf space and a share of the consumer’s wallet.

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What is driving this product development trend?