Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2025 . 05 . 12 written by Laurence Arrigo Klove

The People of Niche Perfumery

Essencional's original content

Victoria's Personal Fragrance Story. How to Enjoy Life Extensively.

Victoria Belim-Frolova tells her personal sensory journey made of a variety of destinations; literature, art, food, history, cultural traditions and... fragrances.

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2025 . 05 . 12 selected by Editorial Board

Trends

Perfume

Marketing

Trends in the USA: A spotlight on the world’s biggest fragrance market

According to US market research firm the Benchmarking Company there are four key trends driving growth in the US, the largest fragrance market in the world. Find out what they are and also read about how the American consumer is engaging with fragrance now.

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Four fragrance trends to watch in the USA

2025 . 05 . 12 selected by Editorial Board

Perfume

Fragrance lovers

Education

How to Describe What We Smell Using the Right Words

Ever at a loss for words when trying to talk about a fragrance? In this article learn the meaning behind several descriptive terms and find out which fragrances embody them. A great way to increase your fragrance vocabulary to be more precise when speaking about scent.

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Nine words to talk about fragrance and how to use them

2025 . 05 . 12 selected by Editorial Board

Perfume

Fragrance lovers

Regulatory

Skinification of Fragrance: The Rise of Alcohol-Free Perfumes

From regulatory issues to cultural preferences, several factors are driving the trend behind the growth of alcohol-free fragrance alternatives. New technology enables the development of products with tenacity, an appealing texture and even benefits for the skin, in novel formats bound to meet consumer demand.

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New technology paves the way for new innovative alcohol-free fragrance formats
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 05 . 12 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

Officine Universelle Buly 1803: The Apothecary of Dreams

Here is a French heritage brand with one foot in the past and one in the future . In ten years this beauty emporium, a part of LVMH since 2021, has expanded from one boutique in 2014 to 59 around the globe now. Read their story in this interesting article.

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The challenge of breathing new life into a 200+ year old brand

2025 . 05 . 05 written by Karen Marin

Essencional's original content

Fragrance lovers

Education

Soviet Perfume Chapter 2: The Pioneers of Russian Perfumery

Chapter 2 of Soviet Perfume dives into the glamorous, gritty origins of Russian fragrance. Meet the visionary entrepreneurs who laid the foundations of the industry in pre-revolutionary Russia. Meet the noses, from Ernest Beaux’s path to Chanel No. 5 to Auguste Michel’s transformation of an imperial scent into the Soviet icon Red Moscow. Discover the fearless women advocates who forever changed the fate of fragrance in Soviet times.

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