After Korean fragrance brand Nonfiction asked the public “what is your scent memory of Korea?” they challenged their perfumers to make scents of the answers. The result? A collection of 17 fragrances that will transport you to another place and time, to be experienced at the country pavilion at the Venice Biennale.

Why do M&A’s happen? What factors make a brand attractive for acquisition? Why are Fragrance brands appealing now? Here is a great article and podcast on how brands can strategize to play in this arena. Have a listen to this short interview about how and why brands get acquired along with predictions on how the future may play out.

Angela Flanders came to the world of fragrance though a roundabout path but her creations went on to become cult favorites as well as award winners. Now the independent brand will gain a larger audience with distribution at London’s Fortnum & Mason. Niche fragrance lovers will enjoy discovering this British gem.

Why not shop for your fragrance at a store that specializes in exactly that? This article includes some of the best boutiques in NYC where you can get top service, expert advice and a luxury experience when shopping for your next scent.

Pop-up shops are great ways to promote your brand while testing the waters as a retailer. Whether the objective is to build notoriety, launch a new product or connect with consumers, there are best practices that can help you achieve your objectives. In this article a seasoned expert talks about what you need to know to ensure you get the most bang out of this investment.

In this article neuroscientist Laura Lopez-Mascaraque talks not only about how man’s sense of smell has evolved since the time of the caveman to today but about how and why we all have our own olfactory footprint.

Are you a young perfumer? Now’s the time to submit your application for the French Society of Perfumers annual competition. The theme for 2025 is “Olfactive and poetic cultural landscapes of lavender in Provence." Check out the article for more information and details on who is eligible.