Pop-up shops are great ways to promote your brand while testing the waters as a retailer. Whether the objective is to build notoriety, launch a new product or connect with consumers, there are best practices that can help you achieve your objectives. In this article a seasoned expert talks about what you need to know to ensure you get the most bang out of this investment.

In this article neuroscientist Laura Lopez-Mascaraque talks not only about how man’s sense of smell has evolved since the time of the caveman to today but about how and why we all have our own olfactory footprint.

Are you a young perfumer? Now’s the time to submit your application for the French Society of Perfumers annual competition. The theme for 2025 is “Olfactive and poetic cultural landscapes of lavender in Provence." Check out the article for more information and details on who is eligible.

Solid scents, layering mists, natural perfumes, biodegradable, and sustainable fragrances have been on the market for a while and now they are joined by what we see as a rising trend in alcohol-free olfactory creations. Straddling the line between fragrance and care, could this new category further invigorate fragrance overall?

Yet again another chip falls in the multibrand store arena. With Saks acquiring Neiman Marcus, it’s one less retailer in the US market, meaning more buying power for the newly formed Saks Global. Will they be able to elevate the department store experience to what luxury consumers expect? Will it make it even more difficult for niche brands to get shelf space?

So many niche fragrance brands look to China as the Eldorado or land of opportunity. Navigating the rules and regulations along with making a connection with the people and the culture are key elements to a successful strategy. In this article Singapore-based brand Scent Journer talks about their journey providing key learnings for other brands.

Recently BeautyMatter brought together a group of industry experts to discuss the state of fragrance. A key topic was the importance of niche fragrance which has forever changed the way the industry and the public interact with fragrance. Read what they had to say in terms of distribution, scaling up and where the opportunities lie today.

Is a scent created by AI technology a more personalized product? Dutch company EveryHuman was at VivaTech in Paris presenting their concept to the crowd. In this article, the writer shares her thoughts on the scents created by an algorithm.