TikTok is proving itself to be much more than a site for inspiration and fun videos as it new data shows UK consumers are spending more money there than elsewhere. In this article learn the do’s and don’ts to promote product and make the most of this selling opportunity.

The World Perfumery Congress highlights innovation in many areas of the fragrance industry including ingredients. A joint venture of seven producers from around the world will put the focus on ethical and sustainable sourcing of natural ingredients.

The price of fragrance is soaring, and it’s crucial to understand the factors driving the increase. Several top brands weigh in on the cost of high quality ingredients, artisan craftsmanship and limited batch production, all of which are just some of the elements that contribute to determining price strategy.

The tenth edition of the Art & Olfaction awards took place June 8th in Lisbon. In this article, discover who took home the Golden Pear award. Essencional salutes all the contestants and the winners!

As the US revises safety standards for cosmetics, the procedures to follow to be compliant are a bit tricky to navigate. In this article, brands can find helpful information to ensure they avoid making mistakes that could have legal ramifications.

The Italian luxury fashion house is having a banner year and now it brings its fragrance collection to China just ahead of the 618 festival. As an upstart positioned against leading brands, how will it perform? Will the consumer be intrigued by the quality and singularity?

With the global growth and interest in niche perfumery, brands are constantly expanding into new markets. How to do it and be successful? Before you finalize market entry strategies, learn valuable lessons from the mistakes made by big companies in this article.

The days of excess gifting are making a comeback after a 6 year hiatus as influencer unboxing videos show the extravagant lengths brands go to for attention. Over the top packaging that goes to waste is contrary to the eco-friendly/sustainability movements. And how does it all resonate with the public?

Niche brand Matière Première has just gotten an infusion of capital thanks to Kering Beauté. How do they intend to spend it? By growing their retail presence with their own freestanding boutiques, strengthening their team and reinforcing e-commerce. In the meantime, Kering Beauté is growing their own portfolio of luxury fragrance brands.