2021 . 12 . 31
‘Mumbai Noise’ is perfumer Ben Gorham's olfactory ode to his Indian roots
Byredo's latest perfume, "Mumbai Noise", tells the memories of Ben Gorham linked to Mumbai and its atmospheres that are interpreted by the Indian photographer "Ashish Shah" who has enlisted a diverse cast of local dancers, architects transformed into models, drag performers and artists and produced a bright portfolio of images intended to reflect modern India.