With the rise in consumer demand for authenticity, transparency and honesty, the role of the beauty influencer has been challenged and questioned. Are they legit or taking kickbacks? Do consumers still pay attention to what they say and do they buy what they plug? This article explores these questions and more.

Citrus notes and fragrances have been around for hundreds of years yet their popularity has never waned. It’s a multi-faceted, multi-tasker where scent is derived from the fruit to the peel to the oil to the flower. Discover why Napoleon was such a fan and get a short list of some scents to add to your wardrobe.

Fragrance sales in Europe should end the year around +6% as consumers continue to prioritize premium products – but will it last? This article focuses on consumer habits while singling out some of the key trends seen across new launches plus progress made in carbon recycling and sustainable packaging.

As the quest to find long-lasting fragrances continues, perfume oils are finding their place amongst aficionados of the long sillage as well as those who prefer alcohol-free scent. Here, perfumer Nic Mastenbroek provides an introduction to this increasingly popular fragrance format.

The fragrance category continues to grow but how will the new legislation set to go into effect in the US in 2024 impact sales? Will increased transparency on ingredient labeling encourage or frighten the consumer?

In this one-on-one interview, the senior perfumer talks about her career and she gives advice for those who want to get into this field. She also gives a peak at the World Perfumery Conference slated for June 2024.

Alexandre J is a family-run company of French heritage based in the Middle East. Firmly entrenched in Europe, the Middle East and Latin America, the brand extends its product range to include an upmarket limited edition item in time for holiday gift-giving.

Is it now trendy for Influencers to conceal the name of their go-to fragrances? According to this article it’s the latest trend on TikTok. Is fragrance now so personal that it’s time to keep it to ourselves? Is the age of over-sharing coming to an end?