Beautyworld Middle East 2024 reports a record-breaking number of exhibitors and attendees this year in what is becoming one of the must-attend annual trade shows. If you missed it, this article summarizes the top takeaways to keep you up to speed on what happened.

Storytelling is such an important part of branding, and the story behind this brand has roots in bathhouses and disco balls. Who knew the sober-looking, traditional Les Bain Guerbois is actually linked to the hottest Parisian nightclub of the 20th century? Get the full story in this article.

Once again the clock is ticking and time may be up for TikTok in the US. In an effort to protect citizens from dangers posed by the sharing of personal data stemming from the platform’s Chinese owner, a ban may go into effect in mid-January 2025. If the ban succeeds beauty and fragrance brands will be scrambling to maintain social media exposure.

So often the category of “niche fragrance” has been a source of contention in our sector. In this quick video, vlogger Justin Copeland talks about the definition of niche and how it has evolved over time. Is the term to broad? How can we simplify and clarify?

With the fastest growing search interest, year over year, matcha is the perfumista’s darling. The cosy, calming tea note is the latest note to go viral with it’s own #MatchaPerfume hashtag. What’s behind the buzz? Find out in this article.

Fragrance may be on everyone’s gift giving list this holiday season, according to consumer data source, Circana. Whether driven by #PerfumeTok or a residual positive after effect of the pandemic, fragrance continues to ride a positive wave as consumers clamor for brands running the gamut from mass to artisan.