Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 11 . 03 selected by Editorial Board

Trends

Marketing

Ready for Supply Chain Disruption?

Covid-19 has bent our world from all points of view, including the commercial one. Many businesses have encountered major problems that have even led to their definitive closure. In recent years, however, there have been more and more cataclysms and disasters that have put the supply chain to a severe test. Are we ready to face this reality? How can we act to stem the problem?

read more

A useful article to reflect and understand how to move in the near future

2020 . 11 . 03 selected by Editorial Board

Perfume

People

Fragrance lovers

“The niche segment message is confused now,” Luc Gabriel, TDC

In this interview Luc Gabriel, CEO of Different Company, talks about his brand through an excursus that traces the history of artistic perfumery over the last 20 years.

read more

An interesting interview with Luc Gabriel, CEO of Different Company

2020 . 11 . 03 selected by Editorial Board

R&D

Ingredients

Perfume

+1

Puig Introduces AI.LICE

Puig has created AI.LICE, a tool that allows the consumer to obtain information on the products in the store simply by scanning a QR code and then framing the product of interest with his smartphone ... To learn more read our article NEW TECHNOLOGY FACILITATES FINDING A FRAGRANCE

read more

A new tool to improve customers' in-store experience.

2020 . 11 . 03 selected by Editorial Board

Perfume

Trends

Marketing

Prestige fragrance recovers fastest in UK beauty says NPD

In the UK, the luxury fragrance market managed to recover faster than the beauty sector, going from -67% during the lockdown to -13% in the post-lockdown phase. In the article Emma Fishwick, Account Manager of NPD UK Beauty, tries to give an explanation to this phenomenon.

read more

A quick look at pre and post lockdown luxury perfumery compared to beauty and other British luxury sectors.

2020 . 11 . 03 selected by Editorial Board

Regulatory

China Releases Draft Provisions to Protect Trade Secrets

In China, a draft law was drawn up to protect and safeguard trade secrets and punish any violation.

read more

An update on the Chinese provisions on the protection of trade secrets.

2020 . 10 . 30 written by Karen Marin

Essencional's original content

Marketing

Retail

+1

MARKETING CREATED SHOPPING EVENTS AND WHAT THEY MEAN IN 2020

As the clock ticks and we count down the days to the Christmas, Hannukah and other end of the year holidays, we are all unsure about how COVID-19 will affect consumer shopping. The outlook on our financial, economic and health state of being is not positive. Will people react by cutting holiday spend?

read more

Let us keep you posted about the last articles. Join our newsletter

2020 . 10 . 27 selected by Editorial Board

Beauty

Ingredients

Trends

+3

CBD: Skin-care miracle, or marketing myth?

This extremely in-depth article clarifies various aspects related to cannabidiol-based products, explaining the benefits, the potential side effects, the uses in cosmetic products, the different types that exist, also warning us of what is often passed off as such but is not such.

read more

An article that definitely sheds light on CBD products.

2020 . 10 . 27 selected by Editorial Board

Education

Perfume

Fragrance lovers

+2

Wikiparfum, an olfactory discovery tool for the general public

We had already talked about it in our article NEW TECHNOLOGY FACILITATES FINDING A FRAGRANCE: Wikiparfum, a technological tool created by Puig, allows you to discover information about the raw materials and olfactory families of a fragrance by searching by ingredient or name of the fragrance and allows you to consequence of finding perfumes similar to those you love that act as valid alternatives.

read more

A useful knowledge tool for perfume lovers.

2020 . 10 . 27 selected by Editorial Board

Trends

Marketing

People

Gender diversity in Singapore’s advertising: are brands up to the mark?

With 39% of the workforce represented by women, Singapore is certainly better balanced than many other countries in terms of gender equality. However, this is not reflected in the advertisements of the various brands, which still portray the role and the female figure under ancient stereotypes now outdated. Brands should therefore work for better gender representation, encourage women to see themselves and be seen as potential customers, and consider the ambitions and aspirations of the new generation.

read more

On the way to gender equality in Singaporean advertising.

2020 . 10 . 27 selected by Editorial Board

Olfactology

R&D

Trends

+1

COVID-Sniffing Dogs Are Being Used To Screen Passengers At Airports

After Helsinki airport, Dubai airport also started using highly trained and almost foolproof dogs to recognize travelers affected by the coronavirus.

read more

Who will be the next?