According to US market research firm the Benchmarking Company there are four key trends driving growth in the US, the largest fragrance market in the world. Find out what they are and also read about how the American consumer is engaging with fragrance now.

Ever at a loss for words when trying to talk about a fragrance? In this article learn the meaning behind several descriptive terms and find out which fragrances embody them. A great way to increase your fragrance vocabulary to be more precise when speaking about scent.

Kering’s new Beauté division delivered positive results in the first quarter of 2025 (+6%), outperforming the lion’s share of the fashion portfolio. The news bodes well for Creed, the star brand in the Beauté lineup, which recently launched a new feminine scent.

When Comme des Garçons launched its first fragrance over thirty years ago, it stuck out in terms of olfactory profile as well as unique packaging: a pebble-shaped bottle that laid flat. Subsequent launches continue to push the envelop with notes like ink and turpentine. In this article the company president talks about the brand and its vision for the future.

The Notes Shanghai tradeshow in March welcomed 200 domestic and international fragrance brands, proving the Chinese market still boasts opportunity for growth. Observers see consumers seeking products that they connect to on an emotional level, while also appreciating creativity and innovation in scent.

In this article, the author investigates several well known brands to find the real story behind fragrance creation. The crux is that the question of whether product is created In-house or outsourced matters in terms of transparency and honesty as some brands position themselves as artisanal with heritage when it’s not always the case.

Can appetite suppression medications also curb your hunger for gourmand fragrances? One reporter investigates the reasons behind her altered sense of smell from a clinical and psychological perspective.

dsm-firmenich and Initio Parfums Privés are collaborating on a three-prong approach to fragrance development where olfaction, emotion and neuroscience meet and are manifested in fragrance collections organized by function. Read about the latest launch in which science reinforces the power of a perfume.

Did you know Spain is the second largest global exporter of perfumes and essential oils? In this interview the Barcelona Perfumery Congress founder talks about what to expect at this year’s sixth annual event. From networking to sensory activities to discovering cutting-edge fragrance innovation, the June event is a must for industry professionals.

Brazil is one of the largest consumers of fragrance in the world, yet the niche sector is still underdeveloped. Steep import taxes and limited distribution are a challenge but this expert believes there are ways to penetrate the market.