2023 . 01 . 10
PUIG JUST LAUNCHED THE WIKIPEDIA OF PERFUME
Puig, in collaboration with Michael Edwards’ Fragrances of the World, is on a mission to make fragrance discovery – and shopping - easier for the consumer. The new WikiParfum website and app taps into a database of over 20,000 mainstream and niche fragrance brands, so in a few clicks there’s a wealth of information at your fingertips. This tool empowers the user to find alternatives to favorites or to branch out to try something new.