Mumbai, Delhi and now Hyderabad – in the state of Telangana, south India. Three addresses of three niche perfume stores founded by Shishir Mehta, who successfully headed a national metallurgical testing laboratory for 35 years. His love for perfumes took him to visit the scent capitals of the world to find out the hidden niche perfumeries.

More and more brands are understanding the value and need to adopt eco-sustainable strategies and alternatives. Among the many trends in the field of sustainability, there is one that is rapidly establishing itself: that of Biotech Beauty. Read the article to find out what it is and how this phenomenon is helping to change the landscape of "green Beauty".

Arjun Ranga is the President of AIMA (All-India Agarbathi Manufacturers Association) that includes 800 Indian companies making incense sticks. Graduated in Polymer Science, Ranga is now the CEO of his family enterprise and in this interview he explains why agarbatti manufacture provides employment to a huge number of women, how it’s facing COVID, where this industry was traditionally based and much more…

With the lockdown there has been a boom in devices based on artificial intelligence with the aim of improving the already difficult life of "seclusion" and making it as pleasant as possible. Even the world of beauty, hit like the others by the forced closures of stores and the end of assisted sales and in-store consultancy, had to reinvent itself by creating applications and tools capable of replacing (albeit making it virtual) the shopping experience and in-store advice ...

Meabh McCurtin is an Irish perfumer who has created an incredible catalog of modern fragrances. In this article she talks about how she finds inspiration for her creations and why she loves the poetry of perfume.

Article about the olfactory signature of some hotels and the process of creating the distinctive scents for these places.

Interview with Samantha Freedman, former journalist, CEO of Curate Beauty, the digital marketplace for indie cosmetics that connects brands and retailers

Some useful data and information on the Tmall platform, essential for entering the Chinese market.

Thanks to artificial intelligence, it is possible to create faster products that perfectly match each category and market, to ensure that every consumer has the right emotional experience.