2022 . 02 . 08
How beauty can rethink use-by dates
Selling discounted near-expired or imperfect beauty products can help brands push unsold products and reduce waste.
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Excellent topic not addressed often
2022 . 02 . 08
Selling discounted near-expired or imperfect beauty products can help brands push unsold products and reduce waste.
read more
2022 . 02 . 08
Valdé, founded by Margarita Arriagada, is one of the first indie cosmetics brands to hold a product launch party in the metaverse. The brand launches Divine Collection, a phygital collection that includes a limited edition quartz crystal lipstick jar and pieces of art through NFT created in collaboration with Latin artist Serena Elis and fashion artist Adriana Krawcewitz.
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2022 . 02 . 03
Once upon a time in the early 20th century there was a young Russian émigré in Paris named Yuri who became a master perfumer. As he made his way in his career he became disillusioned with the business which placed so much emphasis on marketing instead of innovation. In rebelling against the establishment, he asked why perfumers were anonymous, why weren’t they center stage? He went on to blaze a trail as the first perfumer to create his own house, Le Jardin Retrouvé, in 1975, free to use the ingredients he chose to make fragrances led by his heart and his imagination.
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2022 . 02 . 02
Who is a Creative Fragrance Director, what does he do and what characteristics should he have? Givaudan tells us about this profession and what it means to be a fragrance evaluator through the testimonials of professionals who work in the company's evaluation department
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2022 . 02 . 02
Until February 15, 2022, registrations are open for the fifth International Perfumery Contest, Mouillette d’Argent. This year's theme for the creation of one's fragrance to be presented in the competition is the rose. The awards ceremony will take place on May 26, 2022 in Ca L'Antiga (Teià) near Barcelona.
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2022 . 02 . 01
Diptyque for its 60th anniversary launches a wallpaper collection that celebrates some of its well-known visual elements, such as the oval motif, travel-inspired transcendent motifs and designs from the art deco era. The collection includes a set of ten distinctive models and was extracted directly from the company's archives as a tribute to the three founders of the brand: Christiane Montadre-Gautrot, Desmond Knox-Leet and Yves Coueslant. The collection re-proposes Diptyque's original business which originally produced eclectic fabrics for upholstery
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2022 . 02 . 01
This article presents some information taken from the Jingdaily report "How Niche Fragrances Are Winning Over Young Chinese Consumers" relating to the investment strategies of some players such as Givaudan on site and product development strategies.
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2022 . 01 . 28
The swift move on the part of Tiktok presages the growing importance of the fragrance market in China
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2022 . 01 . 28
Alpha was launched, a new app aimed at reinforcing a personalized relationship between luxury brands and customers that could change the way brands and consumers interact with each other. The app was designed by a team that also worked on the associated app "Kering Luce" of the Kering group and has two versions, with the aim of keeping the conversation alive after a customer has left the store
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2022 . 01 . 28
This article summarizes the main results of the Ernst & Young Future Consumer Index. One of the main evidences is that some behaviors adopted during the pandemic have led to a change of mentality and new ways of purchasing propensity of consumers who are generally more attentive to the environment, less attentive to brands (especially Gen Z), less willing to spend on non-essential goods
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