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Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 03 . 30 selected by Editorial Board

Marketing

Trends

Beauty

Live-Stream Shopping Lifts China’s Beauty Market

In this period dominated by the pandemic, the Chinese beauty market has not only been able to stay afloat but even grow thanks to the so-called "live-stream shopping", which allows manufacturers or brand owners to stay in close contact with their customers and communicate directly with them thanks to the use of some applications and platforms. This article reports interesting data on the subject and ends with a brief overview of the impact of the second wave of Covid on the world market.

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Article on the importance of live streaming to support sales in China and on the impact of the second wave of Covid on the markets.

2021 . 03 . 30 selected by Editorial Board

R&D

Perfume

Olfactology

Meeting a 100-year-old challenge could lead the way to digital aromas

Researchers at the Weizmann Institute of Science have managed to record and map how the ingredients used in the creation of perfumes are perceived. Scientists can now predict the smell of any complex fragrance based only on its molecular structure. This study could not only revolutionize the world of perfumery, but also allow to digitize and reproduce smells on command ...

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Interesting article on a scientific study published in Nature about the creation of a framework for odors.

2021 . 03 . 30 selected by Editorial Board

Beauty

Retail

R&D

+1

UK and EU governing bodies pressured to ban single-use beauty sample sachets

In an eco-friendly move, senior political leaders support a proposed ban on single sachet samples.

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A decision on the road to sustainability

2021 . 03 . 30 selected by Editorial Board

People

Perfume

Education

+2

Reformulating a perfume – Alexandra Kosinski (CPL Aromas)

In this interview, Alexandra Kosinski, perfumer and director of Perfumery UK for the British fragrance house CPL Aromas, explains why during the life cycle of a perfume its formula can vary, how, with what effects and tells how perfumers deal with these aspects.

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Interesting interview on the subject of the reformulation of a perfume.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 03 . 29 written by Karen Marin

Essencional's original content

Retail

Marketing

FLAGSHIP SHOPS….RETHINKING THE RETAIL STORE

As many countries just hit the one-year mark of cohabiting with the pandemic - a year that ushered in profound change to how we work, socialize, shop, and relax - it is still not clear what new habits will stick. What changes have we adopted out of necessity, and which will become permanent behaviors? For artisan fragrance and beauty in particular, how will it all affect retail and specifically flagship shops? Here are a few thoughts along with comments from several trusted insiders.

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2021 . 03 . 23 selected by Editorial Board

Perfume

Trends

Retail

The Smell of Success: How Niche Perfumes Perform in China

Gen Z's affinity for niche fragrance is set to drive siginificant growth in the market, but watch out for local brands which are primed to pull market share

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An interesting article on the performance of niche perfumery in the Chinese market: a new world but full of great opportunities
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2021 . 03 . 23 selected by Editorial Board

Perfume

Olfactology

Trends

Ajnalogie, when perfumes meet aromachology

Interesting and pleasant interview with Agathe Jacquinet, founder of Ajnalogie, a brand that combines the art of perfumery with aromatics, the science that studies the influence of odors on emotions.

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ISIPCA graduate blends the art of perfumery with the science of aromacholology in this new natural-based line.

2021 . 03 . 23 selected by Editorial Board

Perfume

Olfactology

Marketing

How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market

Leveraging nostalgic memories into fragrance products proves successful in growing scent usage among yung Chinese consumers

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Interesting article on nostalgia as a lever for the promotion of fragrances in China
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 03 . 23 selected by Editorial Board

Perfume

Ingredients

R&D

FIRMENICH LAUNCHES ITS FIRST INGREDIENT WITH COSMETIC BENEFITS

Firmenich's Dreamwood, inspired by Mysore Sandalwood, could be the sustainable answer to bring the characteristic creaminess to scent while offering antimicrobial and soothing cosmetic benefits.

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Firmenich launches its first sustainable ingredient with important cosmetic benefits.

2021 . 03 . 23 selected by Editorial Board

R&D

Olfactology

Perfume

What Can Covid-19 Teach Us About the Mysteries of Smell?

The sense of smell has been mistreated for a long period, but it’s finally time to live a renaissance in smell science. It’s complex, mysterious and really fascinating…

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Dedicated to people who still think that smell is less important to us than our other senses.