In this period dominated by the pandemic, the Chinese beauty market has not only been able to stay afloat but even grow thanks to the so-called "live-stream shopping", which allows manufacturers or brand owners to stay in close contact with their customers and communicate directly with them thanks to the use of some applications and platforms. This article reports interesting data on the subject and ends with a brief overview of the impact of the second wave of Covid on the world market.

Researchers at the Weizmann Institute of Science have managed to record and map how the ingredients used in the creation of perfumes are perceived. Scientists can now predict the smell of any complex fragrance based only on its molecular structure. This study could not only revolutionize the world of perfumery, but also allow to digitize and reproduce smells on command ...

In an eco-friendly move, senior political leaders support a proposed ban on single sachet samples.

In this interview, Alexandra Kosinski, perfumer and director of Perfumery UK for the British fragrance house CPL Aromas, explains why during the life cycle of a perfume its formula can vary, how, with what effects and tells how perfumers deal with these aspects.

Gen Z's affinity for niche fragrance is set to drive siginificant growth in the market, but watch out for local brands which are primed to pull market share

Interesting and pleasant interview with Agathe Jacquinet, founder of Ajnalogie, a brand that combines the art of perfumery with aromatics, the science that studies the influence of odors on emotions.

Leveraging nostalgic memories into fragrance products proves successful in growing scent usage among yung Chinese consumers

Firmenich's Dreamwood, inspired by Mysore Sandalwood, could be the sustainable answer to bring the characteristic creaminess to scent while offering antimicrobial and soothing cosmetic benefits.

The sense of smell has been mistreated for a long period, but it’s finally time to live a renaissance in smell science. It’s complex, mysterious and really fascinating…