2023 . 12 . 21
Today’s fragrance consumer is more savvy than ever before and it’s important for brands to understand their expectations. In this article, survey findings reveal the why’s and how’s behind usage, discovery and purchase plus what it is that attracts and intrigues shoppers now.
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2023 . 12 . 14
While pursuing a pastime researching family history, Simon Brooke discovered a legendary fragrance brand founded in the 1800’s by one of his relatives. He talks to Essencional about restoring the brand to its former glory.
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2023 . 12 . 14
Fragrance sales in Europe should end the year around +6% as consumers continue to prioritize premium products – but will it last? This article focuses on consumer habits while singling out some of the key trends seen across new launches plus progress made in carbon recycling and sustainable packaging.
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2023 . 12 . 14
As the quest to find long-lasting fragrances continues, perfume oils are finding their place amongst aficionados of the long sillage as well as those who prefer alcohol-free scent. Here, perfumer Nic Mastenbroek provides an introduction to this increasingly popular fragrance format.
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2023 . 12 . 14
The fragrance category continues to grow but how will the new legislation set to go into effect in the US in 2024 impact sales? Will increased transparency on ingredient labeling encourage or frighten the consumer?
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2023 . 12 . 05
Meet Sofia and Fabiola Bardelli of In Astra, two sisters who literally have stars in their eyes. How can that be, you ask? Well, from childhood the sisters became fascinated by the night sky, and they learned about the constellations when their father took them into the garden at night to gaze up at the heavens.
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2023 . 12 . 05
Alexandre J is a family-run company of French heritage based in the Middle East. Firmly entrenched in Europe, the Middle East and Latin America, the brand extends its product range to include an upmarket limited edition item in time for holiday gift-giving.
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2023 . 12 . 05
Is it now trendy for Influencers to conceal the name of their go-to fragrances? According to this article it’s the latest trend on TikTok. Is fragrance now so personal that it’s time to keep it to ourselves? Is the age of over-sharing coming to an end?
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2023 . 12 . 05
With the acquisition of TruEssence from Orlandi, Arcade Beauty becomes to the go-to company when it comes to creating scented pieces used in magazine and direct mail scent strips. This important deal marks a strategic move for both companies.
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