The latest IRL trend for fragrance lovers in the US is taking the form of perfume swap parties. Place you unloved scent on the table and go home with something new. The parties have gained traction through TikTok and are often hosted by perfume podcast hosts. Will the trend cross the Atlantic soon?

Gen Alpha may be entering the world of fragrance through TikTok videos but they are embracing fragrance for themselves through lighter, budget friendly body mists, a hot trend called out in this week’s editorial. How to market to an audience who is just learning about notes? Cool, colorful packaging and communication that entertains and educates. Read more here.

Turkish brand Nishane entered the market ten years ago with three distinct collections and was instantly embraced by the international niche community. Now with an eye to expanding their presence in the US, the founders reflect back on their journey to success.

If you’re still looking for inspiration before making vacation plans, have a look at this article which reviews ten locations in the world worth a visit for all fragrance lovers. From Paris to Istanbul to Tokyo to Muscat, there’s a wide range of scent destinations, ideal to layer on top of playing tourist.

It’s no secret that the Middle East is a region with deep rooted fragrance rituals. Recently dsm-Firmenich collaborated on a multi-sensorial exhibit which traveled to several cities in the zone. By pairing artwork with bespoke fragrances, the immersive experience celebrated the rich cultural heritage of the region while highlighting the important role fragrance plays in daily life.

While so many brands rush to launch novelties at a frightening pace, others are content to adopt a slower pace to implement artisan practices, small batch production and to take time. Several proponents of the slow fragrance movement share their stories and the reasons why they prefer to work in this way.

Gone are the days of receiving samples with a fragrance purchase: now you have to buy decants. With the rise of websites dedicated to this practice, consumers can create a wadrobe of 1ml scents and never invest in full size products. In this article, 10 fragrance industry insiders comment on the pros and cons of decants.