2022 . 12 . 15
Presenting: The 5 Most Influential Trends Happening in Fragrance Right Now
Daniel Patrick Giles, the founder of the luxury fragrance brand Perfumehead, talks about the fragrance trends of the last period. According to Giles it's all about emotional impact. “The trend that will stay and, in some ways, change the industry is how perfume brings emotional benefits,” he tells us. “Whether it's for well-being or self-expression, perfume is now a tool to communicate how it feels. This trend is changing how the customer experiences perfume and how perfume fits into their lives ".