2020 . 11 . 10
An extremely rich and comprehensive guide which enlightening concrete examples explaining how brands can truly represent the values they are selling and positioning themselves better.
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2020 . 11 . 06
2020 has been a year of rapid change thrust on the world due to COVID-19. We can’t travel, tradeshows have been cancelled and meeting live has moved over to Zoom calls. Essencional and Esxence have partnered on a series of Virtual Workshops to bring you content we would have discussed in Spring.
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2020 . 11 . 03
Covid-19 has bent our world from all points of view, including the commercial one. Many businesses have encountered major problems that have even led to their definitive closure. In recent years, however, there have been more and more cataclysms and disasters that have put the supply chain to a severe test. Are we ready to face this reality? How can we act to stem the problem?
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2020 . 11 . 03
In this interview Luc Gabriel, CEO of Different Company, talks about his brand through an excursus that traces the history of artistic perfumery over the last 20 years.
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2020 . 11 . 03
Puig has created AI.LICE, a tool that allows the consumer to obtain information on the products in the store simply by scanning a QR code and then framing the product of interest with his smartphone ... To learn more read our article NEW TECHNOLOGY FACILITATES FINDING A FRAGRANCE
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2020 . 11 . 03
In the UK, the luxury fragrance market managed to recover faster than the beauty sector, going from -67% during the lockdown to -13% in the post-lockdown phase. In the article Emma Fishwick, Account Manager of NPD UK Beauty, tries to give an explanation to this phenomenon.
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2020 . 11 . 03
In China, a draft law was drawn up to protect and safeguard trade secrets and punish any violation.
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2020 . 10 . 30
As the clock ticks and we count down the days to the Christmas, Hannukah and other end of the year holidays, we are all unsure about how COVID-19 will affect consumer shopping. The outlook on our financial, economic and health state of being is not positive. Will people react by cutting holiday spend?
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2020 . 10 . 27
This extremely in-depth article clarifies various aspects related to cannabidiol-based products, explaining the benefits, the potential side effects, the uses in cosmetic products, the different types that exist, also warning us of what is often passed off as such but is not such.
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2020 . 10 . 27
We had already talked about it in our article NEW TECHNOLOGY FACILITATES FINDING A FRAGRANCE: Wikiparfum, a technological tool created by Puig, allows you to discover information about the raw materials and olfactory families of a fragrance by searching by ingredient or name of the fragrance and allows you to consequence of finding perfumes similar to those you love that act as valid alternatives.
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