Maison Francis Kurkdjian has become a patron of the Palace of Versailles, providing support for the creation of the Perfumer's Garden, which will open in the spring of 2023. The Perfumer's Garden will exhibit hundreds of scented species, inspired by the spirit of the 17th century Trianon gardens. This exceptional garden will feature traditional species such as roses and jasmine, as well as plants with surprising scents, ranging from chocolate to apple. There will be smelly plants and so-called "dumb" plants such as hyacinth, peony and violet, whose scent must be synthetically reproduced for fragrances.

Under Lochard's leadership, bee conservation, biodiversity regeneration, climate change, eco-packaging and women's empowerment were Guerlain's main areas of action. This interview explores the need for collaboration with organizations and NGOs for the protection of biodiversity, the need for sustainable packaging and Guerlain's biodiversity regeneration project, which is developing an experimental garden, where it will study pollination. and thanks to which the master perfumer Thierry Wasser will be able to test regenerative biological techniques. A collaboration with scientists and ethnobotanists to create new cutting-edge sustainable cultivation processes is also part of the project.

In his book "Atlas of Perfumed Botany", perfumer Jean-Claude Ellena guides readers on a poetic, geographical and botanical journey to discover perfumes. Ellena offers a varied and fascinating cartography of fragrances, tracing historical connections and cultural exchanges. Raw material entries are accompanied by detailed, vivid botanical illustrations in color by Karin Doering-Froger. Included here are the rumors about Patchouli and Vetiver.

Places in business acceleration programs are coveted by emerging beauty brands looking to build networks, expand distribution and hone their businesses. BeautyIndependent asked 19 beauty brand founders and investors, including participants and accelerator program leaders: What should founders consider when applying for these programs and how can they stand out as candidates?

Humanity's obsession with having a good smell spans millennia during which man has more or less wisely manipulated herbs, spices, resins, pastes, oils and incense, with the aim of hiding bad smells, but also of attracting potential companions. The Cool material magazine offers us an interesting insight into the history of the cologne and perfume, passing from the use of soap to incense, to the first perfumes used in Egypt and ancient Greece, to the evolutions thanks to the invention of the still, from history of Mirabilis water up to the present day.

Ernesto Collado, founder of Bravanariz, in an interesting interview taken from the series "Successful people and their morning routine" tells Medium magazine who was his source of inspiration in pursuing his career, the importance of empathy and working with others, his favorite book authors and his view of nature.

Is natural really better and more sustainable than synthetic? If the consumer wants to do his part to protect biodiversity and the climate, is it better to buy natural products - whose credentials may or may not be questionable - or factory-made synthetics? The answer isn't as clear as you might think. Richard Blackburn, “green” chemist and cosmetics manufacturer observes: “nature is made up of chemical processes. Instead of being afraid of chemistry, people should consider what are the problems of the entire life cycle of substances and raw materials ”.

Consumer preferences in the fragrance market are changing. Significant credentials and heavy marketing expenses are no longer enough: successful fragrances are emphasizing innovation, touching the trend of wellness and aromatherapy and promoting a commitment to sustainable values.