As well as being one of the most ancient and incredible creation in the world, perfume plays a pivotal role in the identification and treatment of some particular pathologies.

The article recoounts a doctor's experience with three patients for whom perfume acted as a remedy in an almost miracolous way.

Creating products that are vegan, cruelty-free or sustainable is a challenge: one must be clear in the choice of pursued ideals, working with certified and transparent bodies to satisfy consumer requirements in order to be on board with Regulation, Transparency, Traceability, Performance, Origins when it comes to certification and, at the same time, create attractive products which can be sponsored by large advertising images or on social networks.

Modern fragrances composition hardly follow a pyramidal structure. This article, after focusing on the pyramidal one, offers an overview on the possible structures of a fragrance and highlights how on one hand the choice and attribution belongs to the expertise of the industry professionals whilst on the other hand the real olfactory perception is indeed the most subjective and personal experience that exist.

Fragrance Creators Association (FCA) launched FragranceConservatory.​com to ensure that consumers can easily have access to science-based information regarding the formulation of products, to sources that tell the history of perfumery, fragrances and ingredients, to contents that make them aware of the benefits of fragrance and safety guidelines to encourage their education and promote the creation of a consumers' community.

The article, with the collaboration of some experts in the sector, depicts the current retail scenario, dominated by the giant Amazon. How can small and medium retailers survive? The answer is as simple as it is articulated and complex. We must focus on what Amazon cannot offer: an in-store journey that makes the customers feel pampered and assisted through the offer of specialized services, reccomendation of personalized products based on the costumer's individual charachteristics and the introduction of exclusive events and activities to create an emotional connection with consumers.

You can find the article at page 76

Perfumer Alienor Massenet reveals which ingredients can be used to give mineral facets to a fragrance, highlights the difference between citrus and mineral notes, reveals if perfumes with mineral accords are more masculine or feminine and lists the names of some synthetic ingredients that, with their wet and salty facets, give a mineral effect to the entire olfactory composition.

Smelly maps Project created visual maps of the good and bad smells of Barcelona and London and published two studies considering the evolution of smellscape over times and the colours and human feelings associated to the smell of that two cities.

Haiti is the world's leader producer of Vetiver and the success of this sector is due to 40 years of work from determined entrepreneurs. Political instability and the risk of riots have negative impacts on the supply chain of the roots and may drive to an unprecedent crisis.

The company Pujolasos patented the first natural and compostable cap made entirely of wood and cork.

Despite the growing consumer interest in niche and independent brands, businesses face unique challenges: digital disruption, experiential selling, leveraging brand esclusivity, sustainability, ...