2020 . 08 . 25
China is the Next Big Opportunity for American Indie Beauty Brands
The Chinese market, one of the largest and most promising in the world, offers many possibilities for indie beauty brands. Many, however, have not yet conquered this market because they are intimidated by such different rules and customs. In any case, cross-border e-commerce makes it possible to break down these barriers by allowing brands to sell their products directly to Chinese consumers without investing huge resources or having to register their brand in China.