2023 . 11 . 23
Opinions vary and in this article renown perfumer Maurice Roucel speaks about the characteristics that he feels constitute a beautiful perfume From balance and harmony to character and soul, he provides an in depth answer along with several recommendations.
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2023 . 11 . 23
Looking to capitalize on the sector’s continued growth, more brands than ever before are trying to break into fragrances. What does this mean for niche brands? More competition for retailer shelf space and a share of the consumer’s wallet.
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2023 . 11 . 23
Opportunities abound for Beauty in India which is now recognized as the most populous country in the world. With a consumer base that has disposable income and an eye on global trends through social media, this is a market to watch.
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2023 . 11 . 16
In our post-pandemic world people are craving new experiences which they want to share on social media. When the experience is multi-sensorial and immersive, it’s even better, and that’s great news for the fragrance industry.
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2023 . 11 . 16
Chief Brand Officer Thomas James talks about being real and sincere when it comes to fragrance marketing. He talks about recent collections before proudly discussing the opening of the first South East Asian-based boutique which brings a new merchandising concept to Singapore.
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2023 . 11 . 16
Can the dinosaurs of the plant world be brought back to life to create fragrances for today? Challenger brand Future Society is working with perfumers at Givaudan and Robertet to recreate the odors of extinct flowers which result in scents we’ve never smelled before.
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2023 . 11 . 16
What are the mechanics of measuring smell? AI startup Osmo is undertaking a massive project to understand the biological workings of smell. Will olfactory technology be able to map odors to eventually digitlze scent the way images have been digitized?
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2023 . 11 . 10
A beverage cherished across the globe, coffee has a history as rich and diverse as its flavor. From its humble beginnings in ancient Ethiopia to its modern ubiquity, coffee has woven itself into the fabric of different human cultures. Let’s delve into the multifaceted world of coffee, examining its roots and the different ways to enjoy it in various cultures, as well as the secrets behind the impact of its unique aroma on mood which fostered the realm of perfumery for four decades now.
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2023 . 11 . 09
Niche fragrance brand Pigmentarium prioritizes building a strong link between scent and the arts and craftspeople of its native Czech Republic. Founder Tomas Ric talks about the brand values and the launch of the latest fragrance, Oratorio, in this article.
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