Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 08 . 28 written by Karen Marin

People

Perfume

Fragrance lovers

+1

GILLES THEVENIN, PARFUMS LUBIN: For the love of Fragrance

Deep in the heart of Paris’ first arrondissement, I climbed the stairs of a 17th century building where I was ushered into an office steeped in history, complete with ancient artifacts and historic photos living next to a very contemporary collection of fragrances. I was about to have an extraordinary meeting with Gilles Thevenin, a man whose life-long love affair with perfume became evident in the course of our discussion.

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2020 . 08 . 25 selected by Editorial Board

Marketing

Trends

Beauty

China is the Next Big Opportunity for American Indie Beauty Brands

The Chinese market, one of the largest and most promising in the world, offers many possibilities for indie beauty brands. Many, however, have not yet conquered this market because they are intimidated by such different rules and customs. In any case, cross-border e-commerce makes it possible to break down these barriers by allowing brands to sell their products directly to Chinese consumers without investing huge resources or having to register their brand in China.

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An article on the opportunities offered by the Chinese market for indie beauty brands.

2020 . 08 . 25 selected by Editorial Board

Fragrance lovers

Ingredients

Perfume

How To Use Essential Oils To Enhance Productivity And Positivity

In a period dominated by uncertainty about the future and a pandemic that has devastated our planet, aromatherapy has had a fertile soil to grow more and more: people want to be able to fight stress, anxiety, fatigue, depression, sadness and which way better if not resorting to essential oils?

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A short guide that explains the benefits and methods of use of some of the best known and most popular essential oils.

2020 . 08 . 25 selected by Editorial Board

Olfactology

R&D

Perfume

Scent Guru Group: Smell Training Kit to Help Reverse Anosmia

The problem of anosmia, which has become popular as a symptom of Covid-19 but actually a discomfort that has always affected various individuals more or less permanently, also brings with it the difficulty of having to re-accustom our body to perceive and decode odors. This is what Scent Guru Group set out to do by including a guide for how to recover the olfactory perception in its Essential Awakenings Smell And Memory Kits.

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Another step forward in trying to help those suffering from anosmia.

2020 . 08 . 25 selected by Editorial Board

Trends

R&D

Perfume

Revuze Releases H1 2020 Fragrance Trends and H2 Projections

Thanks to its artificial intelligence platform, Revuze has analyzed more than 630,000 online reviews of the sector to define the trends of the first half of 2020 but above all to have a basis to be able to predict future developments. In general, there has been an increase in interest in sweet, fruity, green and woody scents that are reminiscent of open spaces and which have therefore allowed minds and emotions to travel despite the confinement imposed by the lockdown. On the other hand, there was a decrease in aromas with citrus and herbaceous notes.

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An article that summarizes some of the data collected by Revuze to chart industry trends in the first half of 2020.

2020 . 08 . 25 selected by Editorial Board

Education

Noses

R&D

+1

Research Study Videos Explore Secrets of Perfumery

The world of perfumers, as we know, is still something mysterious, little known to most, full of false myths and beliefs and little valued. How manage to show it without filters to enthusiasts, simple curious and professionals in the trade? Christophe Laudamiel, Professor Claus Noppeney and the Bern University of Applied Sciences have an answer: to create a portal that collects seemingly light but actually richly informative videos that closely show how the work of a perfumer is carried out on a daily basis.

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Christophe Laudamel strikes again by creating a video portal that shows without filters the work of one of the greatest and most brilliant modern perfumers.
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2020 . 08 . 21 written by Karen Marin

People

Perfume

Fragrance lovers

+3

ODORBET: When words don't exist to describe fragrance, why not create a vocabulary for the nose!

When discussing fragrance with fellow industry insiders, fragrance lovers and certainly with anyone related to training, one of the topics that often comes up is the lack of vocabulary that most people possess when trying to describe scent. Instead of being specific, the conversation often involves comparisons or nebulous, general terms such as floral, woodsy or creamy. What if we could be more precise and more descriptive? ODORBET, the brainchild of artist and author Catherine Haley Epstein and art and olfactory historian Caro Verbeek, is taking on this challenge by creating a distinct olfactory vocabulary. Collaborators from all over the world are submitting proposals and new words or terms are released in themed trios on a random basis, published on the Odorbet website which is an open resource for all fragrance lovers. Read on to learn more and to meet the founders.

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2020 . 08 . 18 selected by Editorial Board

Regulatory

Ingredients

Beauty

California Assembly Approves Toxic-Free Cosmetics Act

California Assembly passed the Toxic-Free Cosmetics Act, A.B. 2762. The law will ban 12 chemical components from cosmetics, including some that could compromise the immune system and therefore negatively impact Covid-19. Environmental Working Group, CALPIRG, Breast Cancer Prevention Partners and Black Women for Wellness are co-sponsors of the proposed law.

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A new American bill to ban certain toxic components from beauty products.

2020 . 08 . 18 selected by Editorial Board

People

Books

Beauty

Spritzing to success: Annette Green- Beauty Industry Icon

Annette Green, 95 years old, speaks about her life, her role in Fragrance Foundation rebirth and her book. An incredible capability to project her vision on perfumery future.

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A very interesting overview on American perfumery market and a sight on the future.

2020 . 08 . 18 selected by Editorial Board

Fragrance lovers

Regulatory

Ingredients

+1

The Hidden Complications Of ‘Cruelty-Free’ Beauty

More and more consumers decide to spend their money on products from companies that take seriously their impact on the environment, on the plant, animal and human world. For this reason, in the world of beauty there has been, in recent years, a trend that shows no sign of diminishing: that of cruelty-free products. This article explains what is meant by this term, the potential or existing alternatives and what terminological problems lie behind it.

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An interesting informative article on the life cycle of cruelty-free and eco-beauty products and their global economic, environmental and legal impact.