Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2025 . 05 . 12 selected by Editorial Board

Perfume

Fragrance lovers

Education

How to Describe What We Smell Using the Right Words

Ever at a loss for words when trying to talk about a fragrance? In this article learn the meaning behind several descriptive terms and find out which fragrances embody them. A great way to increase your fragrance vocabulary to be more precise when speaking about scent.

read more

Nine words to talk about fragrance and how to use them

2025 . 05 . 12 selected by Editorial Board

Perfume

Fragrance lovers

Regulatory

Skinification of Fragrance: The Rise of Alcohol-Free Perfumes

From regulatory issues to cultural preferences, several factors are driving the trend behind the growth of alcohol-free fragrance alternatives. New technology enables the development of products with tenacity, an appealing texture and even benefits for the skin, in novel formats bound to meet consumer demand.

read more

New technology paves the way for new innovative alcohol-free fragrance formats

2025 . 05 . 12 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

Officine Universelle Buly 1803: The Apothecary of Dreams

Here is a French heritage brand with one foot in the past and one in the future . In ten years this beauty emporium, a part of LVMH since 2021, has expanded from one boutique in 2014 to 59 around the globe now. Read their story in this interesting article.

read more

The challenge of breathing new life into a 200+ year old brand

2025 . 05 . 05 written by Karen Marin

Essencional's original content

Fragrance lovers

Education

Soviet Perfume Chapter 2: The Pioneers of Russian Perfumery

Chapter 2 of Soviet Perfume dives into the glamorous, gritty origins of Russian fragrance. Meet the visionary entrepreneurs who laid the foundations of the industry in pre-revolutionary Russia. Meet the noses, from Ernest Beaux’s path to Chanel No. 5 to Auguste Michel’s transformation of an imperial scent into the Soviet icon Red Moscow. Discover the fearless women advocates who forever changed the fate of fragrance in Soviet times.

read more

Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 05 . 05 selected by Editorial Board

Perfume

Fragrance lovers

Trends

Niche perfumes: Chinese brands spice up the competition

The Notes Shanghai tradeshow in March welcomed 200 domestic and international fragrance brands, proving the Chinese market still boasts opportunity for growth. Observers see consumers seeking products that they connect to on an emotional level, while also appreciating creativity and innovation in scent.

read more

Domestic brands are finding their niche in China

2025 . 05 . 05 selected by Editorial Board

Perfume

Marketing

Fragrance lovers

Who’s really behind your perfume? A closer look at transparency and truth in the fragrance industry.

In this article, the author investigates several well known brands to find the real story behind fragrance creation. The crux is that the question of whether product is created In-house or outsourced matters in terms of transparency and honesty as some brands position themselves as artisanal with heritage when it’s not always the case.

read more

The delicate distinction between true artisan craftsmanship and illusion
Let us keep you posted about the last articles. Join our newsletter

2025 . 05 . 05 selected by Editorial Board

Trends

Perfume

Fragrance lovers

Kering Beauté sales rise despite 'difficult start to the year'

Kering’s new Beauté division delivered positive results in the first quarter of 2025 (+6%), outperforming the lion’s share of the fashion portfolio. The news bodes well for Creed, the star brand in the Beauté lineup, which recently launched a new feminine scent.

read more

Fragrance and Beauty are the bright spots for the Luxury conglomerate

2025 . 05 . 05 selected by Editorial Board

Perfume

Fragrance lovers

Marketing

Comme des Garçons: Mastering the Art of Disruptive yet Commercially Viable Fragrance Since 1994

When Comme des Garçons launched its first fragrance over thirty years ago, it stuck out in terms of olfactory profile as well as unique packaging: a pebble-shaped bottle that laid flat. Subsequent launches continue to push the envelop with notes like ink and turpentine. In this article the company president talks about the brand and its vision for the future.

read more

The story behind the original, disruptive brand
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2025 . 04 . 28 written by Karen Marin

Essencional's original content

Education

Fragrance lovers

Soviet Perfume Chapter 1: The Perfume Culture in Russia Before the Revolution

At the end of 2024 I had accidentally stumbled across the story of Soviet Perfume while having a chat with Lutz Hermann, Founder and Creative Director of Berlin-based J.F. Schwarzlose and another with Olga Petrouchenko, founder Perfume Walks. My curiosity led to research and interviews which form the basis of this three-part series. I hope the story will fascinate you as much as it did me.

read more

2025 . 04 . 28 selected by Editorial Board

Olfactology

R&D

Fragrance lovers

My GLP-1 Medication Changed the Way Perfume Smells to Me

Can appetite suppression medications also curb your hunger for gourmand fragrances? One reporter investigates the reasons behind her altered sense of smell from a clinical and psychological perspective.

read more

Is there a link between weight loss drugs and the sense of smell?