2023 . 06 . 29
The Oman based luxury fragrance house has just opened an impressive flagship airport shop in the Muscat Airport. The décor, which pays tribute to the heritage of the brand and to local materials, is the epitome of modern opulence.
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2023 . 06 . 22
As we all know, the artistic fragrance world is a tightly-knit community of like-minded people. When I discovered that several brands, as well as a perfumer or two, were working with UK-based retailer Brooke Belldon, I knew I had another story for our series, La Gente di Nicchia, the People of Niche.
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2023 . 06 . 22
The art of perfumery can still benefit from technological breakthroughs such as Artificial Intelligence without sacrificing any part of the craft. How can it make the perfumer’s life easier? Let’s start with formulation and reformulation before we delve into the fabulous concept of scent teleportation.
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2023 . 06 . 22
Korean retailer Shinsegae is adding to its niche fragrance portfolio as it looks to create “the next Diptyque” in this growing market. Consumers continue to appreciate the point of difference offered by niche brands while showing little or no price resistance.
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2023 . 06 . 22
As local brands in China are on the rise there is still space for a leader to emerge. As such, the time is ripe for the country to develop its fine fragrance culture. In anticipation of this movement, Symrise has recently opened a fragrance creation hub, the Little Red House, in Shanghai, where it will tap into local tastes, memories and pride.
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2023 . 06 . 22
Capitalizing on the return of Chinese travellers to London, Penhaligon’s teamed up with a leading influencer during a livestream from the airport to promote the brand over a two month period. Aired on Chinese travel app Ctrip which has 400m active users, the broadcast centered around the topics of travel, fragrance and London.
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2023 . 06 . 22
Florence’s iconic 800 year old brand has just launched a new collection of three scents that highlight botanical ingredients found in the gardens of Medici family villas dating back to the 15th and 17th centuries, emphasizing the link between the brand and the former Florentine ruling family.
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2023 . 06 . 15
Essencional continues its journey to discover the best perfumery schools and courses for becoming a nose where one can also acquire the skills necessary for other professions related to the world of perfume and smells. This time we went to the Grasse Institute of Perfumery (GIP) where we learned about its importance for the world of perfumery.
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2023 . 06 . 15
It’s a delicate task to modernize a 19th century heritage brand, to respect the past while becoming relevant for today. New owner and CEO Amélie Hunyh talks about storytelling, the importance of having a brick & mortar presence and the value of not compromising on quality.
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2023 . 06 . 15
We bring this article to our audience to alert them to the rise in clones and imitators since this segment is taking an ever increasing portion of fragrance sales globally and it is resonating with younger customers. The minimal packaging, reduced overhead and consumer-centric strategy are behind the appeal of this brand. Perhaps there are some lessons that can be learned?
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