It stands to reason that if you want to enter a competitive market, you have to bring something to the table that is new and different. Brand founders should ask themselves, what is my USP? And how can I tell my story while being relevant and meaningful to the consumer? An interesting article full of common sense.

We recently brought you an article about myrrh so let’s follow it up with frankincense, another ingredient dating back to Biblical times. This precious gum was long traded at the same price as gold. Learn about the historic harvesting techniques that don’t endanger the trees, many of which are over one thousand years old.

The US branch of the Fragrance Foundation honored Michael Edwards, founder of Fragrances of The World, at their annual awards luncheon. Here he talks about his 40+ year career where he and his team have classified and matched over 60,000 fragrances. NOTE: Michael will be interviewed at Esxence on Thursday, June 4th. Mark your calendar now!

Fragrance sales are growing in India where the reference is no longer “nice to have” but more of a grooming essential. Mega-chain Nykaa has opened a fragrance only concept now, testing the waters in a country of 1,6billion people where roughly 6% are users.

The perfumer is celebrated as the artist behind the fragrance itself, but don’t forget the chemist who innovates through the creation of aroma molecules. While copyright laws don’t exist for perfumes, molecules are often patented and trademarked. An interesting look behind the scenes.

Since the time of the Ancient Egyptians, myrrh has been sourced from Ethiopia using traditional harvesting methods which helps to produce the best quality resin. Long a staple in the perfumer’s palette, it is also used in natural remedies. Climate changes and economic factors are now endangering the population of trees.

As the gourmand trend continues, honey takes center stage. The sweet note provides comfort and character without being heavy or overly sweet as the scents lean more towards nectar rather than sweet dessert. Take a look at some of the brands hopping on this trend.