Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 03 . 02 selected by Editorial Board

Fragrance lovers

Perfume

Trapped in a Scent Memory

An olfactory confession accompanied by memories of others that highlight how certain fragrances and smells are capable of awakening painful or not positive moments and emotions but which are part of our existence

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An almost poignant article on the evocative power of perfume.

2021 . 03 . 02 selected by Editorial Board

Beauty

Trends

Marketing

+1

LAKA: Gender-neutral makeup brand seeks to break boundaries

Men too may want to be groomed and look after themselves! It is precisely for this reason that the Korean brand LAKA offers gender free make-up trying to "normalize" the fact that men can also have fun with make-up. No product is specifically defined for men or women: they have a neutral appearance and are very comfortable.

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LAKA is a Korean beauty product brand that makes gender free its trademark.

2021 . 03 . 02 selected by Editorial Board

Perfume

Fragrance lovers

Classical Challenge

It is not always easy to approach and appreciate the perfumes considered "classic". Some, due to their evergreen accords or closer to those used by modern perfumery, are more easily appreciated, while others seem mythological creatures from other eras and not everyone is able to appreciate their charm. This article explains how to approach these masterpieces of the past.

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An article on how to approach the great classics of perfumery.

2021 . 03 . 02 selected by Editorial Board

Noses

Perfume

Trends

+4

This Homegrown Brand Has a Brilliantly Democratic Approach to Bespoke Fragrance

The OO La Lab kit allows each of us to improvise as a perfumer to create our essence. After selecting the preference notes, you receive the kit contains samples of each of them and tubes and droppers to combine them, labels and screw-on nebulizers to spray your own tailor-made creations. Read the interview to find out what's behind this fantastic invention and its creator, Dan Terry.

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An interesting interview with the creator of the Oo La Lab brand.

2021 . 03 . 02 selected by Editorial Board

Packaging

R&D

Sustainability

+1

Jo Loves adopts refillable technology for Fragrance Paintbrush

This clever, portable fragrance item now ticks the sustainability box with the launch of refillable cartridges

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Another example of sustainability applied to packaging.

2021 . 02 . 26 written by Karen Marin

Essencional's original content

Retail

Marketing

+1

UNCOVERING OPPORTUNITIES IN THE US MARKET WITH FRANCOIS DUQUESNE

Many small brands think the Holy Grail of success is to be sold in the US market. Is this still the case or is this antiquated carryover thinking from the Nineties and the Aughts? Having left the US twelve years ago, I knew I needed to get the real story from someone with current experience, so I turned to François Duquesne who, through his Maison Duquesne, is an incubator of independent perfumery with expertise in brand management, creation, development and distribution.

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2021 . 02 . 23 selected by Editorial Board

Ingredients

Olfactology

R&D

+1

Fragrances: Mane reinvents enfleurage to reveal new facets of floral essences

Informative article on Mane's launch of floral extracts obtained with an extraction method that preserves their quality and sustainability. A new technology that takes us back in time!

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Mane pioneers a new method to capture the essence of fragile flowers with striking results

2021 . 02 . 23 selected by Editorial Board

Beauty

Trends

Marketing

All eyes on….three emerging APAC markets to watch for cosmetic growth in 2021

Article on the growth trends for the beauty and personal care segment in some emerging countries of the APAC Area, in particular China, India and Vietnam.

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Opportunities abound for cosmetics and personal care in 3 distinct Asian markets due to a growing middle class and the explosion on e-commerce.

2021 . 02 . 23 selected by Editorial Board

Beauty

Marketing

Trends

5 Beauty Trends To Watch In 2021

Interesting article on some cosmetic trends for 2021: "ingestible" skin care, apps and devices for customizing products for your beauty routine, "blue beauty", sustainability and "Singapore beauty".

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Bespoke skincare, wellness, and ingestibles are just some of the global trends to look out for in the year ahead.

2021 . 02 . 23 selected by Editorial Board

Fragrance lovers

Perfume

WHY CAN’T I SMELL MY PERFUME ANYMORE?

This article explains that there may be two main reasons why a perfectly healthy person (thus excluding anosmia and various clinical pathologies associated with loss of smell) is no longer able to perceive his scent. The first of these can be due to addiction. Our sense of smell is alert to identify danger signs or smells related to food, so our perfume, recognized and classified as a familiar smell that does not fall into the two categories just mentioned, is overshadowed. The other reason may simply be due to the excessive evaporation of the perfume itself. Read the article to find out how to be able to perceive your perfume or make it last longer.

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Nice article that explains the reasons why it is often no longer possible to smell your favorite perfume and provides some valid solutions.