2025 . 09 . 24
As we span the globe in search of the finest artisan perfumeries, our odyssey brings us to Sydney, Australia where we meet the team behind the exceptional Libertine Parfumerie. Founded by attorney Nick Smart in 2008, the retailer is a recognized trailblazer in the niche perfume scene Down Under. In his quest for excellence, Smart contacted the Michael Edwards Fragrances of the World organization to be mentored on all things fragrance related. Ten years after opening the doors at the original James Street location, Libertine partnered with the Myer department store group to open half a dozen shop-in-shops across the country, each with a curated assortment in tune with the local demographic. With education playing a key role in Libertine’s DNA, I spoke with National Education Director Michael Marzano to learn more about the business model and the path to success.
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2025 . 09 . 22
Summer vacations may be over, but the fragrance world has been anything but quiet. As the niche perfume community returns from its seasonal holidays, there is plenty to catch up on: the fragrance market is showing the first signs of cooling after years of explosive growth, retail is being reimagined as an immersive cultural experience, and London is fast cementing its place as one of the most dynamic perfume capitals. In this month’s editorial, we explore these shifts—from data to design, from London’s newest launches to its retail renaissance.
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2025 . 09 . 22
Essencional has been committed to covering the vibrant British perfume scene and here is an article from the Times highlighting disruptive brands and independent perfumeries. From functional fragrances at Vyrao to the scents of self-expression at Eau de Boujée, to Soliflore, the new retailer in Brighton, there’s an uncommon dynamism and originality in fragrance coming out of the UK.
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2025 . 09 . 22
With the Fragrance sector leading beauty growth, it’s time to shed light on some of the individuals who are innovating and thinking outside the box. In this article the online magazine has selected 9 individuals who are shaping the future of scent. Be inspired by their creative vision!
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2025 . 09 . 22
“I’ve come to see artistic perfumery as a perfect synergy of science and art, a blend of molecules and words”, Meo Fusciuni observes in this interview. Inspired by his experiences and travels, he revels in the process of creating fragrance slowly, savoring the anticipation and the emotions that arise. Discover his brand and his story in this article.
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2025 . 09 . 22
It used to be that the perfumer was an unknown and unrecognized cog in the wheel of creation, but now they are acclaimed and acknowledged. Many have launched their own brands, sometimes while still working for other brands. What prompts a nose to launch their own line, and what challenges does it bring them? An interesting essay.
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2025 . 09 . 15
Sarah McCartney is a powerhouse, a woman who has worn many hats throughout her career and who has always been up for a challenge. As a continuation of the story of the British Approach to Perfumery*, I sat down with Sarah to talk about her life in fragrance and the magic of scent.
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2025 . 09 . 15
Ever wonder what it takes to bring a Sleeping Beauty fragrance brand back to life? How to modernize and make relevant a brand with a past? This article delves into the path taken by several entrepreneurs who took up the challenge. Everything old is new again!
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2025 . 09 . 15
There’s a movement underfoot in the world of fragrance, a type of backlash against the age of excess: “slow fragrance”. Sustainability, craftsmanship, authenticity, small batch production and emotional connection are at the core. Is this new, or is it a return to the values that guided niche in the early days?
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2025 . 09 . 15
Recently we covered the proliferation of niche fragrance standalone boutiques in Paris. Now it seems Covent Garden in London is fast becoming the leading destination for artisan brands and boutiques. Four big players will join the neighborhood later this year, as detailed in this article.
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