Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 10 . 10 written by Karen Marin

The People of Niche Perfumery

Ingredients

Essencional's original content

Women In The Fragrance Industry: Rawya Catto, The Disruptive and Innovative Leader

Strong women, accomplished women, leaders, trailblazers, women who are breaking the glass ceiling. This month, Essencional pays tribute to a handful of women in different roles in the fragrance industry. Let their stories inspire, encourage and motivate you.

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2024 . 10 . 10 selected by Editorial Board

Marketing

Beauty

Trends

Value of India’s luxury beauty market to double over the next four years

Often underestimated, India is now on the radar for the luxury beauty sector. With a growing middle class and a sophisticated consumer who is seeking upscale goods, the market has great promise as long as its complexities are understood. A great article for a quick overview.

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India is now on everyone’s radar as the next Eldorado

2024 . 10 . 10 selected by Editorial Board

R&D

Trends

Perfume

How Gen Z has affected perfume packaging design

Gen Z is setting the trends in perfume packaging and textures as producers are developing delivery systems and formulas that correspond to the way this demographic applies scent. Some of the new innovation, which was recently presented at Luxe Pack Monaco, is discussed in this article.

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How Packaging and Development answer Gen Z’s fragrance consumption preferences

2024 . 10 . 10 selected by Editorial Board

Olfactology

Fragrance lovers

Scents and the City: This Group is Creating an “Aroma Archive” for Cultural Preservation Through Scent Digitization

The smell of a city is characterized by local cuisine, geography, nature and so much more. Olfactory digitization is being used to capture and recreate the smells of cities from around the world lest they disappear and the Digital Olfaction Society (DOS) needs help to realize this project. Check out the article and learn how you can participate.

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It’s all about exploring global cultures through the power of smell
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 10 . 10 selected by Editorial Board

Ingredients

Fragrance lovers

Olfactology

The Incense Trade Route

Frankincense, olibanum, myrrh, these are legendary ingredients, and well known to those in the fragrance industry. From ancient times to present day, they have played a pivotal role in rituals and rites where the precious material is highly prized. Take a journey back in time in this article which explores the history, the sources and the legend behind the incense trade route.

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A deep dive into the lore and legend, the sources and the uses of incense

2024 . 10 . 03 written by Laurence Arrigo Klove

Essencional's original content

Noses

People

Women in the Fragrance Industry; an Essencional Series

Nathalie Feisthauer, trained at the prestigious Roure school in Grasse and worked for the leading perfumery houses. She is now independently running her LABScent...

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2024 . 10 . 03 selected by Editorial Board

Trends

Ingredients

Perfume

TikTok’s Biggest Consumer Fragrance Trends for Autumn 2024

More good news for niche fragrance as data indicates consumer preferences are moving towards the sector, characterized by high quality ingredients and limited production. But that’s not all; check out the most searched notes and the newest term: perfume aesthetics.

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Get a quick overview of what TikTok viewers are looking for in fragrance

2024 . 10 . 03 selected by Editorial Board

Perfume

Fragrance lovers

Ingredients

Why milky perfumes are having a moment

What is behind the surge in demand for milky fragrances? Is it nostalgia for the innocence of childhood? Is it a backlash against heady, over the top scents that enter the room before you do? Is it due to feelings of comfort and familiarity? An interesting read on this global fragrance trend.

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The story behind lactonic love
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 10 . 03 selected by Editorial Board

Trends

Perfume

Retail

The beauty boom and beyond: Can the industry maintain its growth?

Growth in 2023 was largely attributed to price increases but now the consumer is trading down or buying less often, so how will beauty fare? The good news? Fragrance is predicted to lead category growth for the next five years and niche remains a key driver. A report rich in data.

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McKinsey & Co shares their global insight on the state of the beauty industry with projections out to 2028.

2024 . 10 . 03 selected by Editorial Board

Trends

Marketing

Perfume

From Niche Perfume to TikTok Hit. What’s the Backstory?

The media are evolving rapidly and so are marketing strategies. In this article, an interesting case study: Bianco Latte by Giardini di Toscana. From niche perfume to viral product, those directly involved tell how the rise came about.

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Is there a recipe for ensuring the notoriety of a niche perfumery brand?