Americans have had a long standing love affair with Italy for many years, probably dating back to the 1950’s with Cinecittà, Sofia Loren and the concept of “la Dolce Vita”. So when Mozzafiato, a new eCommerce site dedicated to the finest Italian beauty, fragrance, grooming and home brands, launched in the US last year, it was bound to be met with open arms and amore at first click. At a time when Americans couldn’t travel to Italy due to lockdowns, what may have seemed like an inopportune moment to launch, turned out to be great timing. While sheltering at home, people could enjoy brands they knew and loved while discovering new ones, bringing a bit of Italy into their lives. To find out more, I contacted Mozzafiato’s founder and CEO, Amy Parsons, for an exclusive interview.