Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 06 . 02 written by Karen Marin

Essencional's original content

Fragrance lovers

Perfume

+2

At London’s Roullier White, Michael Donovan brings joy and learning to the Perfumery

The luckiest, and probably the happiest, people in the world are the ones who work doing something they truly love. Michael Donovan, Managing Director at Roullier White, a London-based independent perfumery, is clearly one of these people. He exudes enthusiasm and passion for fragrance, and his tongue-in-cheek humor is decidedly British. In this exclusive interview we touched on the evolution of retailing, the art of selling and the responsibility of the independent shop, along with a mixed bag of other subjects including career pivoting and the golden age of PR.

read more

2022 . 06 . 02 selected by Editorial Board

Books

Perfume

Fragrance lovers

10 BEGUILING BOOKS FOR FRAGRANCE LOVERS

An unmissable list of 10 books for fragrance lovers. The list includes novels - from Suskind's “The Perfume” to Erica Bauermeister's “The Scent Keeper” - in which the olfactory sense is predominant in the descriptions and in the way in which the protagonist relates to the world - popular and in-depth books on the history of perfume - such as Perfume by Lizzie Ostrom- olfactory memoirs, such as “In Sensorium: Notes For My People By Tanaïs” or insights into vintage perfumery, feminism, fashion and design and LGBTQIA themes such as Barbara Herman's “Scent and Subversion”.

read more

10 books to read at least once in your life if you are a true perfume lover.

2022 . 06 . 02 selected by Editorial Board

Marketing

Trends

Beauty

Indie Beauty Brand Nails Inc. Creates Chocolate-Scented Nail Polish Line Inspired by Magnum Ice Cream

Indie company Brand Nails Inc. has created a line of 6 chocolate-scented nail polishes inspired by the new Magnum ice cream duet bars. For this creation, Magnum has established a collaboration with the famous nail artist Mei Kawajiri who then created hyper pigmented nail polishes aimed at a sensory experience.

read more

Ice cream at your fingertips or better ... on your fingernail

2022 . 05 . 31 selected by Editorial Board

R&D

Marketing

Trends

Givaudan Announces Customer Foresight Platform to Predict Flavor Trends

Givaudan announced the development of Customer Foresight, a platform designed to leverage Givaudan’s big data, artificial intelligence and experience to co-create food experiences with customers and meet the ever-changing needs of consumers. Clients will be able to detect emerging signals and trends to anticipate potential future outcome scenarios, opening up opportunities to improve current development processes.

read more

Another great AI development and innovation
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 05 . 31 selected by Editorial Board

Perfume

Marketing

Trends

Scentbird Announces Rebrand and Adds Candle to Subscription Service

The fragrance subscription platform has updated their look while also adding a selection of niche brands including Creed.




Photo Credits: scentbird.com

read more

Interesting development.

2022 . 05 . 26 written by Laurence Arrigo Klove

Essencional's original content

Perfume

People

+3

Parfums de Nietzsche, the perfume search for the meaning of life

Laurent is searching for the truth and for the meaning of life at large. Perfumes belong to his never-ending quest and deep determination to find a new emotion.

read more

Let us keep you posted about the last articles. Join our newsletter

2022 . 05 . 26 selected by Editorial Board

Perfume

Marketing

Trends

L’Oréal finalizes the acquisition of Byredo perfumes for €1 billion

L'Oréal is finalizing the acquisition of Byredo perfumes from UK investment fund Manzanita Capital, Le Figaro reported Wednesday. The operation would have been carried out on the basis of a valuation of one billion euros. If the transaction is finalized, it will be the first acquisition made by Nicolas Hieronimus, appointed last year to the general management of L'Oréal, notes Le Figaro

read more

An important acquisition that makes you think

2022 . 05 . 26 selected by Editorial Board

Beauty

Marketing

Trends

China's Prestige Beauty E-commerce Sales Overcome Lockdowns

According to NPD data in China, sales of prestige cosmetics on e-commerce increased by 11% in the first quarter of 2022, with increases in January and February that offset a decline in March. During the period, sales of hair products increased by 43%, supported by a 33% increase in March alone. Sales of fragrances increased by 18%, despite the decline in March due to Covid. An improvement is expected starting in June, when the Chinese 618 Shopping Festival kicks off, and the government will release new favorable policies to increase consumption.

read more

The lockdown did not stop Chinese sales of luxury cosmetics
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 05 . 24 selected by Editorial Board

Events

Perfume

Fragrance lovers

+2

Niche perfumery moves centre stage

With less than a month until Esxence, the art perfumery event, now is a great time to explore the origins of the term "niche fragrance".

read more

Discover the lies behind the term that is as much overused as it is decried

2022 . 05 . 20 selected by Editorial Board

Marketing

Trends

Ingredients

+1

Firmenich Launches Firmenich Studio Digital Platform

Firmenich has launched Firmenich Studio, a customized digital platform designed to help customers build their future fragrance, food and beverage creations. The platform provides customers with easy and instant access to detailed information about the company's products, as well as updates on designs, sample requests and key regulatory documentation.

read more

An interesting digital project