After a career as fragrance designer for Coty and other major groups, Ruth Sutcliffe pivoted, shifting her expertise to therapeutic scent, a transition spurred on by very personal mission which led to the founding of her company. She has continued to champion the sense of smell and its effect on emotional well-being as seen in her latest product which can help combat anxiety.

In an effort to simplify the existing diagnostic tools on the market, ScentGenie aims to help consumers search for a fragrance based on a mood, a place or even the time of day. Texting the Api with words describing what feeling you want will result in a recommendation. Could this technology be coming to a store near you some day?

China’s Tmall is betting that a picture is not only worth a thousand words, but that it will convey a thousand smells. The new Scent Visualizer digital tool will help consumers see what a fragrance smells like. Will this boost sales in a country where estimates indicate only 5% of the population is a fragrance user?

How can Artificial Intelligence impact the fragrance industry? Research into consumer demand is driving technology and with it, the innovation to develop new aroma molecules, new delivery systems and even emotional scents which will impact our daily life. Feel-good fragrances are just a spritz away.

What are Forever Chemicals and why are they used in Beauty? Turns out they help make a product long-wearing or waterproof, and they break down very slowly in the environment, hence their nickname. They have come under fire recently as being harmful both to users and to the environment, but are the concerns legitimate? A cosmetic chemist and toxicologist weigh in on this hot topic.

COVID and economic issues may have caused China’s luxury market to slow down in 2022 but analysts are expecting a rebound as restrictions ease and consumer confidence improves. The taste for high end goods hasn’t diminished and it’s one reason why luxury brands must provide superior service and stellar experiences everywhere and every time.

Called a disruptor, self-taught perfumer and brand founder Carina Chaz shares her thoughts on sustainability, consumer behavior and the concept of a signature scent in addition to her secrets on building a challenger fragrance brand.

Color, emotion and scent align in Givaudan’s new trademarked algorithm which capitalizes on a decade’s worth of academic research into brain imagery and Artificial Intelligence. The new technology interprets olfactory connections with color, ultimately bringing fragrance creation closer to sensory perception, and strengthening the emotional response in the process.