Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 02 . 02 selected by Editorial Board

Perfume

Events

Registration Opens for the Fifth International Perfumery Contest Mouillette d’Argent

Until February 15, 2022, registrations are open for the fifth International Perfumery Contest, Mouillette d’Argent. This year's theme for the creation of one's fragrance to be presented in the competition is the rose. The awards ceremony will take place on May 26, 2022 in Ca L'Antiga (Teià) near Barcelona.

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A forge of olfactory creativity.

2022 . 02 . 01 selected by Editorial Board

Marketing

Trends

Fragrance Brand Diptyque Launches Its First Wallpaper Collection

Diptyque for its 60th anniversary launches a wallpaper collection that celebrates some of its well-known visual elements, such as the oval motif, travel-inspired transcendent motifs and designs from the art deco era. The collection includes a set of ten distinctive models and was extracted directly from the company's archives as a tribute to the three founders of the brand: Christiane Montadre-Gautrot, Desmond Knox-Leet and Yves Coueslant. The collection re-proposes Diptyque's original business which originally produced eclectic fabrics for upholstery

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A dive in the past to celebrate Diptyque's 60th anniversary

2022 . 02 . 01 selected by Editorial Board

Perfume

Marketing

Trends

+1

Why Chinese Fragrance Brands Are Outpacing Their Global Competitors

This article presents some information taken from the Jingdaily report "How Niche Fragrances Are Winning Over Young Chinese Consumers" relating to the investment strategies of some players such as Givaudan on site and product development strategies.

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Interesting insights into Chinese perfumery brands

2022 . 01 . 28 selected by Editorial Board

Perfume

Marketing

Trends

ByteDance, TikTok’s Owner, Dives Into the Fragrance Race with EMOTIF

The swift move on the part of Tiktok presages the growing importance of the fragrance market in China

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TikTok also chooses perfumes as a means of communicating emotions
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 01 . 28 selected by Editorial Board

Marketing

Trends

R&D

Inside the new look digital clienteling tool

Alpha was launched, a new app aimed at reinforcing a personalized relationship between luxury brands and customers that could change the way brands and consumers interact with each other. The app was designed by a team that also worked on the associated app "Kering Luce" of the Kering group and has two versions, with the aim of keeping the conversation alive after a customer has left the store

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Excellent article and news

2022 . 01 . 28 selected by Editorial Board

Beauty

Marketing

Trends

Covid-19 Behaviors & The Impact on Beauty

This article summarizes the main results of the Ernst & Young Future Consumer Index. One of the main evidences is that some behaviors adopted during the pandemic have led to a change of mentality and new ways of purchasing propensity of consumers who are generally more attentive to the environment, less attentive to brands (especially Gen Z), less willing to spend on non-essential goods

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Interesting data on how consumer behaviors have changed due to Covid-19
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2022 . 01 . 28 selected by Editorial Board

Marketing

Trends

Perfume

+1

Firmenich partners with retail chain Harmay to boost fragrance sales in China

Firmenich continues its strategic commitment to develop its presence in China with a partnership with Harmay, one of the leading Chinese retailers of high-end fragrances and beauty products. Their warehouse-based store aesthetic attracts a strong Generation Z customer base. The brand has become synonymous with art and culture. All of its offline stores feature innovative designs and have gained a loyal following for their unique consumer experience.



Photo credits: https://www.premiumbeautynews.com/en/firmenich-partners-with-retail,19733

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Firmenich to the conquest of China.

2022 . 01 . 21 written by Laurence Arrigo Klove

Essencional's original content

Perfume

R&D

+2

The cyber perfume era has arrived with a world première from Look Labs

A breakthrough, a crypto NFT perfume from Look Labs. It hit the headlines when it came out. Is it one of the wackiest NFT, possibly scary, or simply exciting?

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 01 . 21 selected by Editorial Board

Marketing

Trends

Beauty

Shiseido Tags Tencent for its D2C Transformation

Shiseido announced a partnership with Tencent to accelerate digital transformation at the group level. The partnership will create a direct-to-consumer (D2C) model and strengthen Shiseido's social commerce business to provide new services to Chinese consumers globally.

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A partnership dedicated to innovation and improvement

2022 . 01 . 21 selected by Editorial Board

Packaging

Marketing

Beauty

Berlin Packaging Acquires Premi Industries

Berlin Packaging has acquired Premi Industries, a Milanese cosmetic packaging and services company, which employs over 150 US, European and Asian employees. Premi is the market leader in the beauty packaging sector with incredible know-how for design and production processes and will allow Berlin Pacaking to expand its product offering and become a single supplier of packaging solutions.



Photo credits: https://www.gcimagazine.com/packaging/news/21993126/berlin-packaging-berlin-packaging-acquires-premi

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Important acquisition in the world of packaging