After Korean fragrance brand Nonfiction asked the public “what is your scent memory of Korea?” they challenged their perfumers to make scents of the answers. The result? A collection of 17 fragrances that will transport you to another place and time, to be experienced at the country pavilion at the Venice Biennale.

Pop-up shops are great ways to promote your brand while testing the waters as a retailer. Whether the objective is to build notoriety, launch a new product or connect with consumers, there are best practices that can help you achieve your objectives. In this article a seasoned expert talks about what you need to know to ensure you get the most bang out of this investment.

In this article neuroscientist Laura Lopez-Mascaraque talks not only about how man’s sense of smell has evolved since the time of the caveman to today but about how and why we all have our own olfactory footprint.

Are you a young perfumer? Now’s the time to submit your application for the French Society of Perfumers annual competition. The theme for 2025 is “Olfactive and poetic cultural landscapes of lavender in Provence." Check out the article for more information and details on who is eligible.

So many niche fragrance brands look to China as the Eldorado or land of opportunity. Navigating the rules and regulations along with making a connection with the people and the culture are key elements to a successful strategy. In this article Singapore-based brand Scent Journer talks about their journey providing key learnings for other brands.

Recently BeautyMatter brought together a group of industry experts to discuss the state of fragrance. A key topic was the importance of niche fragrance which has forever changed the way the industry and the public interact with fragrance. Read what they had to say in terms of distribution, scaling up and where the opportunities lie today.

Solid scents, layering mists, natural perfumes, biodegradable, and sustainable fragrances have been on the market for a while and now they are joined by what we see as a rising trend in alcohol-free olfactory creations. Straddling the line between fragrance and care, could this new category further invigorate fragrance overall?