Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 03 . 23 selected by Editorial Board

Perfume

Trends

Retail

The Smell of Success: How Niche Perfumes Perform in China

Gen Z's affinity for niche fragrance is set to drive siginificant growth in the market, but watch out for local brands which are primed to pull market share

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An interesting article on the performance of niche perfumery in the Chinese market: a new world but full of great opportunities

2021 . 03 . 23 selected by Editorial Board

Perfume

Olfactology

Trends

Ajnalogie, when perfumes meet aromachology

Interesting and pleasant interview with Agathe Jacquinet, founder of Ajnalogie, a brand that combines the art of perfumery with aromatics, the science that studies the influence of odors on emotions.

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ISIPCA graduate blends the art of perfumery with the science of aromacholology in this new natural-based line.

2021 . 03 . 23 selected by Editorial Board

Perfume

Olfactology

Marketing

How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market

Leveraging nostalgic memories into fragrance products proves successful in growing scent usage among yung Chinese consumers

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Interesting article on nostalgia as a lever for the promotion of fragrances in China

2021 . 03 . 23 selected by Editorial Board

Perfume

Ingredients

R&D

FIRMENICH LAUNCHES ITS FIRST INGREDIENT WITH COSMETIC BENEFITS

Firmenich's Dreamwood, inspired by Mysore Sandalwood, could be the sustainable answer to bring the characteristic creaminess to scent while offering antimicrobial and soothing cosmetic benefits.

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Firmenich launches its first sustainable ingredient with important cosmetic benefits.

2021 . 03 . 23 selected by Editorial Board

R&D

Olfactology

Perfume

What Can Covid-19 Teach Us About the Mysteries of Smell?

The sense of smell has been mistreated for a long period, but it’s finally time to live a renaissance in smell science. It’s complex, mysterious and really fascinating…

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Dedicated to people who still think that smell is less important to us than our other senses.

2021 . 03 . 19 written by Karen Marin

Essencional's original content

Perfume

People

+1

MUSINGS ON A FRAGRANT WORLD

As the days on the calendar pointed to Spring, I couldn’t help but realize we had hit the one-year mark of living under a pandemic, a moment when life as we knew it changed immediately and drastically. The experience has pushed us to re-examine our lives, our values, our relationships, and hopefully, it has also literally made us stop to smell the roses….and made us appreciate things we had taken for granted – like our sense of smell. International Fragrance Day arrives on March 21st, and rather than see it as a day to drive sales, I think it should be something much bigger than that. This is a day on which we should celebrate our fantastic ability to smell! (And even more so after so many people lost their sense of smell and taste due to COVID-19.) Let’s think about scent in our life.

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Photo Credits:
Red wine - Jeff Siepman
Rose - Annie Spratt
Gasoline - Austrian National Library
Pipe Tobacco - Blake Wisz
Grass - Choukri Elkhamlichi
Popcorn - Shannon VanDenHeuvel
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2021 . 03 . 17 written by Laurence Arrigo Klove

Essencional's original content

Perfume

Noses

+1

Double M, Mizensir x Morillas, a Geneva family clan intensely passionate about creating perfumes. Swiss Double Cream is the finest. Of course

Mizensir Genève is fueled by a passion for making divine perfumes. Mizensir equals Morillas, a Geneva family with the swiss quality dear to their heart. Alberto, the acclaimed Firmenich master perfumer and his daughter Véronique are telling us their brand story and secrets. A very special duo performing magic tricks for us.

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2021 . 03 . 17 selected by Editorial Board

Perfume

Fragrance lovers

Your Personal Museum of Scents

What are the smells of your life? Those scents that are extremely familiar to you, which immediately arouse emotions and evoke memories, that olfactory teleportation that makes you travel not only from one place to another but also over time?

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An imaginary museum of smells set up by a great connoisseur of perfumes.

2021 . 03 . 17 selected by Editorial Board

Beauty

Trends

China’s new interest in niche Western beauty

For young Chinese consumers, buying niche is a point of differentiation and can represent a cutting-edge lifestyle. Opportunities are growing in this market both with online and physical retail

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An interesting article on the new interest of the Chinese for niche Western beauty.

2021 . 03 . 17 selected by Editorial Board

Noses

Fragrance lovers

Perfume

Frédéric Malle On The Artistry Of Scent And His Illustrious Career

Known as the publisher of scents, the talented Master Perfumer Frédéric Malle talks about the art of perfumery and what’s behind Editions de Parfums. “(The key to a great fragrance is) creativity, signature, performance, and becoming one with the person who wears it”.

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Everything you’d like to know about Editions de Parfums Frédéric Malle and its illustrious creator.