Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 02 . 29 written by Karen Marin

Essencional's original content

Events

Fragrance lovers

Esxence 2024: It’s Almost Showtime!

We are counting down the days before Esxence, the must-attend show which celebrates every aspect of artistic perfumery. Will I see you there?

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2024 . 02 . 29 selected by Editorial Board

Perfume

Ingredients

Marketing

Inside India’s Niche Fragrance Takeover

Following in China’s footsteps, India now sees domestic fragrance brands vying for a piece of the niche market. Rich in locally grown raw materials and deft in traditional perfume-making techniques, local brands boast a rich and legitimate heritage that positions them as domestic and international players in the perfume sector.

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Homegrown fragrance brands from India are ready to grow

2024 . 02 . 29 selected by Editorial Board

Perfume

Marketing

“Super exciting times” Gen Z’s enthusiasm for perfumery unveils tremendous opportunities in Asia

As Asia’s Gen Z becomes more sophisticated and more tuned in to the well-being properties in fragrance, the sector shows signs of being on the cusp of exceptional growth. However, brands must connect with this consumer and recognize their individual needs.

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Asia’s Gen Z is the driving force behind the growth of fragrance in the region

2024 . 02 . 29 selected by Editorial Board

Perfume

Retail

Amouage celebrates 40th anniversary with record sales growth of 24%

Oman’s luxury fragrance brand Amouage has just reported annual sales that see double digit growth in around the world. The brand had doubled its sales since the pandemic, reaching a number upwards of $210 million.

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A stellar year for the Oman-based luxury fragrance brand
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 02 . 29 selected by Editorial Board

Trends

Perfume

Ingredients

7 Fresh Perfume Trends For Spring, Predicted By A Fragrance Expert

What direction will consumers take when buying their fragrances this Spring? Kayali’s Mona Kattan sees beyond gourmand options with oud, “dirty florals”, lactonic solars and even banana notes coming into their own. She also calls out the use of related products to create a true signature scent through layering.

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An insider’s opinion on what fragrance trends will be hot in Spring

2024 . 02 . 22 written by Laurence Arrigo Klove

Essencional's original content

Noses

Perfume

Antoine Lie's New Life Belongs to The Free Perfumers Society.

Antoine is carving a new life chapter as a perfumer. Rich in artistic creation, joint collaboration and total freedom. He is free to think, for as long as it takes.

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2024 . 02 . 22 selected by Editorial Board

Retail

Perfume

Fragrance lovers

BDK Parfums opens first store in Paris and consolidates brand identity

Now in it’s eighth year, artistic fragrance brand BDK has opened its first flagship boutique in the heart of Paris. This strategic move allows the brand to showcase its full assortment in an environment that reinforces the brand identity and its values. But that’s not all: a new fragrance named after the shop’s street address is launching soon.

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The cult brand opens its first branded store in the heart of Paris

2024 . 02 . 22 selected by Editorial Board

Perfume

Olfactology

Fragrance lovers

Synesthesia Scents Are Revolutionising The World Of Fragrance

A Beauty Editor talks about her relationship between smell and sight along with her ability to “see smells”. In fact, brands today recognize there’s more to scent than what we smell, it’s also a matter of what we hear, see or feel.

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An Insider’s view of life with Synesthisia
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 02 . 22 selected by Editorial Board

Marketing

Perfume

Olfactology

Insights from ‘Crafting Cultural Authenticity: Fragrance Brand Innovations in China’ panel

A recent panel discussion in Shanghai explored the growth of domestic fragrance brands who also seek to promote strong cultural heritage ties while appealing to today’s consumer. Panelists recognized the need to educate the consumer, the necessity of being true to the brand DNA and the opportunity to grow internationally – with the right strategy.

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Key takeaways from a panel discussion on domestic Chinese Fragrance brands

2024 . 02 . 22 selected by Editorial Board

Marketing

Perfume

How Scent of Africa is building a reputation in the global perfumery market

Africa is an untapped market with a growing middle class, a connected consumer and a young generation who is becoming more and more sophisticated. It stands to reason that domestic fragrance brands will be launched by ambitious entrepreneurs with passion and a story to tell. Scent of Africa is a tribute to the people and the heritage of the continent.

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Africa is the next fragrance market to explore and here is an interesting domestic brand