2026 . 09 . 21
A selection of Asian fragrance brands will be featured this Fall at the Musée International de la Parfumerie (MIP) in Grasse in an exhibit supported by Cosmoprof and Esxence. The occasion highlights the growing importance of Asian perfumery both in a commercial sense and as a cultural movement.
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2026 . 09 . 16
Leveraging on the experience of Equipe International and the success of Esxence – The Art of Perfumery Event, the Italian Perfumery Institute is born as a School of Higher Education to implement on the Italian territory a qualified course of study valuing sensoriality, as well as perfume history.
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2026 . 09 . 14
Before hair mists became the latest fragrance obsession, hair was already one of perfume’s most fascinating canvases.
From jasmine garlands in ancient India and perfumed wigs at European courts to Napoleon III’s scented mustache, Jean Patou matching perfumes to hair color, and microscopic capsules that release fragrance every time you brush your hair…the history of scented hair is anything but boring.
And here’s the intriguing part: hair really does hold onto fragrance – so much so that hair mists, hair perfumes and oils are an integral step in “smellmaxxing” – social media’s version of fragrance layering.
Essencional Contributing Editor Ermano Picco gets to the root of the matter.
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2026 . 09 . 14
In the never ending quest for personalization, the latest crop of scents hitting the perfume counter have more in common with a state of imagination than with raw materials. Creating a concept from wet concrete to soul corruption by way of latex and metal, anything goes in the world of fragrance today.
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2026 . 09 . 14
Mid-2026, Amouage reported a 74% increase in year over year sales – but has the brand become a reflection of the creative direction or is it remaining true to its Omani heritage? This is the second article in a series that looks into the history behind the brand while asking very provocative questions.
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2026 . 09 . 14
The Middle East is increasingly becoming a key destination for the fragrance industry. Despite the geopolitical context, BeautyWorld Middle East is set to open its doors from October 6th - 8th, and fragrance is at the forefront. Not only is the UAE fragrance market expected to grow to over $1 billion in the next few years, but the region is also among the top ten exporters of finished fragrance in the world.
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2026 . 09 . 14
From rose and jasmine to orris and heliotrope, familiar floral notes are being reworked through new molecules, extraction techniques and biotechnology. The latest ingredients promise greater diffusion, lasting power and added depth, while also addressing evolving regulatory and sustainability demands. Together, these innovations are giving perfumers new ways to reinterpret some of fragrance’s most enduring floral signatures.
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2026 . 08 . 12
In the final Chapter of this series we meet today’s sophisticated, highly connected consumer, we take a look at the retail landscape to understand how the mega mall has replaced the traditional souk, and we meet an entrepreneur who’s harnessing technology to modernize fragrance shopping in the region.
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2026 . 08 . 10
For Josephine Baker, perfume wasn't simply an accessory. It was part of her identity, her artistry, and the unforgettable trail she left behind.
Every scent she chose reflected a different chapter of her remarkable life, from the glamour of 1920s Paris to her years at Château des Milandes.
She embraced some of the greatest fragrances of the 20th century, including Arpège by Lanvin, Joy by Patou, Miss Dior, Diorama, and Diorissimo. Guerlain even created Sous le Vent especially for her - a tribute to the magnetic performer who captivated Paris.
Come discover the perfumed life of Josephine Baker.
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2026 . 08 . 10
In this article, perfumer Francis Kurkdjian tells the behind the scenes story of how he created one of the world's best selling fragrances and how it became the scent of choice for rappers, athletes and divas. Originally developed as a limited-edition fragrance, Baccarat Rouge 540 has since become a modern icon in the world of perfumery.
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