With the fastest growing search interest, year over year, matcha is the perfumista’s darling. The cosy, calming tea note is the latest note to go viral with it’s own #MatchaPerfume hashtag. What’s behind the buzz? Find out in this article.

Fragrance may be on everyone’s gift giving list this holiday season, according to consumer data source, Circana. Whether driven by #PerfumeTok or a residual positive after effect of the pandemic, fragrance continues to ride a positive wave as consumers clamor for brands running the gamut from mass to artisan.

As a complement to this week’s article on the Middle Eastern approach to Perfumery, here is a look at the way fragrance was made and used in ancient Egypt. A temporary exhibit in Cairo used AI technology to create an immersive experience for visitors to learn about the role fragrance played in ancient Egypt. They’ve even reconstructed several scents for visitors to smell.

China has long been seen as the golden opportunity for market expansion, but with average price points declining, what does it mean for artistic perfumery? Success lies in the strategy, and the current climate points to price sensitivity as a key issue in a market torn between international and domestic players.

What we’re looking for in a scent can be hard to verbalize sometimes. Now along comes an AI-powered fragrance finder that goes about things differently. The award-winning technology aims to help people put into words what they’re looking for in a fragrance while offering an immersive experience.

Fragrance swaps are a relatively new concept with old roots. A group of fragrance fans come together to share stories and swap scents with like-minded individuals. So if you made a bad blind buy, you’re not stuck with it! Someone else may treasure that fragrance. Read all about the trend in this article.

It’s an event in New York City that brings fragrance fans, perfumers and industry experts together to explore, discover, share and connect. In this article fragrance lover, collector, and founder of ScentXplore, Max Forti, speaks candidly about his ambitions for ScentXplore, the US-based niche perfumery tradeshow.

The Art & Olfaction Awards shine a light on independent perfumers, artisan perfumers, and experimental practitioners with scent. The awards, known as the Golden Pears, recognize excellence in this growing segment of the fragrance universe. Submissions are only open until December 6 th, so get your applications in now. This year’s awards are open to perfumers and projects that came to market (or are coming to market) between January 1 and December 31, 2024. More details in the article.