Essencional has been committed to covering the vibrant British perfume scene and here is an article from the Times highlighting disruptive brands and independent perfumeries. From functional fragrances at Vyrao to the scents of self-expression at Eau de Boujée, to Soliflore, the new retailer in Brighton, there’s an uncommon dynamism and originality in fragrance coming out of the UK.

With the Fragrance sector leading beauty growth, it’s time to shed light on some of the individuals who are innovating and thinking outside the box. In this article the online magazine has selected 9 individuals who are shaping the future of scent. Be inspired by their creative vision!

“I’ve come to see artistic perfumery as a perfect synergy of science and art, a blend of molecules and words”, Meo Fusciuni observes in this interview. Inspired by his experiences and travels, he revels in the process of creating fragrance slowly, savoring the anticipation and the emotions that arise. Discover his brand and his story in this article.

It used to be that the perfumer was an unknown and unrecognized cog in the wheel of creation, but now they are acclaimed and acknowledged. Many have launched their own brands, sometimes while still working for other brands. What prompts a nose to launch their own line, and what challenges does it bring them? An interesting essay.

As we see fragrance prices escalate we ask ourself, is it justified? In this opinion piece the author shares his theory on how we got here, citing the demand for tenacity and the demise of fashion as key causes. He also links how we purchase with what we want to say about ourselves. Interesting.

Ever wonder what it takes to bring a Sleeping Beauty fragrance brand back to life? How to modernize and make relevant a brand with a past? This article delves into the path taken by several entrepreneurs who took up the challenge. Everything old is new again!

There’s a movement underfoot in the world of fragrance, a type of backlash against the age of excess: “slow fragrance”. Sustainability, craftsmanship, authenticity, small batch production and emotional connection are at the core. Is this new, or is it a return to the values that guided niche in the early days?

Recently we covered the proliferation of niche fragrance standalone boutiques in Paris. Now it seems Covent Garden in London is fast becoming the leading destination for artisan brands and boutiques. Four big players will join the neighborhood later this year, as detailed in this article.