Is it now trendy for Influencers to conceal the name of their go-to fragrances? According to this article it’s the latest trend on TikTok. Is fragrance now so personal that it’s time to keep it to ourselves? Is the age of over-sharing coming to an end?

With the acquisition of TruEssence from Orlandi, Arcade Beauty becomes to the go-to company when it comes to creating scented pieces used in magazine and direct mail scent strips. This important deal marks a strategic move for both companies.

Since the pandemic interest in – and sales of – fragrances has exploded, but what are consumers looking for? This trend report calls out the need for more information -how to layer, how to wear – as well as curiosity about fruity and gourmand notes, and the demand for new formats.

Interested in becoming a perfumer? This article provides a quick overview of the best places to go to for professional training and education. See more in our Follow You Nose series by clicking the Education tag.

What notes come to mind when you think about the ocean and sea breezes? Firmenich perfumer Nathalie Lorson speaks about her mission to create a universally appealing scent of the sea to accompany the reopening of this Parisian museum.

Does a surge in spirtuality usher in a new opportunity for fragrance? This seems to be the case in China were domestic brand Boitown collaborated with Jade Buddha Temple to create a custom fragrance, hot on the heels of the +300% increase in visits to Buddhist temples registerd by Millenials and Gen Z.

2024 marks the tenth anniversary of the prestigious Art & Olfaction Awards which are designed to shine a light on independent perfumers, artisan perfumers, and experimental practitioners with scent. The awards, known as the Golden Pears, recognize excellence in this growing segment of the fragrance universe. Submissions open on December 1, and will run through December 31, 2023. This year’s awards are open to perfumers and projects that came to market (or are coming to market) between January 1 and December 31, 2023. Here you will find all the details.

SUBMISSIONS (thegoldenpears.com)

Too often the first budget to be cut, training is the key to building a strong rapport between brands and consumers. Is your staff asking the right questions when interacting with customers? With 50% of luxury brands destined to fail, here is a quick summation of strategies to thrive.