Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2022 . 12 . 01 selected by Editorial Board

Perfume

Marketing

Trends

A Recession Is Looming, So Why Are Luxury Fragrance Sales Booming?

Fragrance sales remain resilient despite the current economic climate. Why? It could all be about the way a scent makes you feel.

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An interesting article explaining why perfume sales are not declining despite the recession.

2022 . 11 . 29 selected by Editorial Board

Perfume

Olfactology

Marketing

These Top Scents Will Promote a Better Night’s Sleep

Sleep expert Ray Soberano describes essential oils as a natural alternative to sleep medications, as they relax the mind and body, and help reduce sleep disruptions such as snoring, sleep apnea and night heat. The various oils with relaxing properties such as Vanilla, Cedar, Chamomile and Lavender, Bergamot, Jasmine, Ylang-Ylang and their effects on the nervous system are reviewed.

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An insight into the use of essential oils to promote sleep.

2022 . 11 . 29 selected by Editorial Board

Perfume

R&D

Olfactology

+3

Givaudan makes a new step forward in holistic fragrances with MoodScentz+

In a post-pandemic world, where mental health has become a top priority, recent research by Givaudan found that 85% of people think fragrance can have a positive impact on their mood and well-being.

MoodScentz, Givaudan's AI-powered fragrance design technology, introduces a new neurobiological measurement capability that helps better understand how fragrances can function as mood enhancers. “The updated platform is the result of four years of collaboration with world-renowned academic leaders and a legacy of more than 35 years in neuroscience research,” Givaudan said in a statement. MoodScentz+ covers a wide range of positive moods including: 'Relax and Unwind', 'Invigorate and Recharge', 'Happy and Blissful'. MoodScentz+ therefore fits perfectly with current consumer expectations.

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Givaudan presents an updated version of MoodScentz, the fragrance and aroma design program.

2022 . 12 . 01 selected by Editorial Board

Perfume

R&D

Olfactology

+1

A Perfume That Actually Makes You Happier? How Functional Fragrances Are Revolutionising The World Of Luxury Scent

Neuroscience and technology meet niche fragrance, bringing to market fragrances that make you smell good and feel good.

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The joy of little things.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 11 . 24 written by Laurence Arrigo Klove

Essencional's original content

People

Perfume

+4

Sens Unique opens a 'one-way' door into a perfumed wonderland

Renata's resolve is strong when adventuring into the world of unknown perfume brands. She demonstrates an impeccable expertise with a warm and personable welcome.

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2022 . 11 . 24 selected by Editorial Board

Perfume

R&D

Olfactology

+1

We won't smell of roses: Experts dwell on how climate change is affecting the perfume industry

What smells will we smell in a decade? Will we smell different? Perfumers and flora agriculture experts believe so, as the flowers and herbs used to create perfumes are losing their habitat or changing their genetic markers due to climate change. An interesting study dedicated to how climate change can affect the supply of raw materials in India and how producers are coping with this risk.

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A dramatic and interesting article on the consequences of climate change on our sense of smell.
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2022 . 11 . 24 selected by Editorial Board

Perfume

Marketing

Trends

+1

Beauty Influencer Trends: Fragrance Shopping Hauls

From an analysis of influencer data, fragrances are starting to appear more and more often in the “haul” videos of beauty influencers. Furthermore, on tik tok the number of influencers active in the fragrance sector grew by 82% in the period January/September 2022 compared to 2021.

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Fragrances conquering social networks!

2022 . 11 . 23 selected by Editorial Board

Beauty

Events

R&D

+2

L’ORÉAL HOSTS FIRST NORTH ASIA BEAUTY INNOVATION SUMMIT

L'Oréal hosted the first North Asian Beauty Industry Innovation Summit during the China International Import Expo, focusing on the future of beauty fueled by technology and innovation through co-creation in Japan, China and Korea .
Fabrice Megarbane, President of L'Oréal North Asia and CEO of L'Oréal China, said: “The North Asia region accounts for more than a third of the total global beauty market. It has a unique ecosystem of what we call the beauty triangle of C-beauty, J-beauty and K-beauty. There are cultural relevance and commonalities in the region's beauty needs, while each market brings unique strengths. This dynamic is what makes the North Asian region special, not only as an engine of growth, but also as an inspiration for technological advancement.”

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An interesting event held by L'Oréal.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2022 . 11 . 23 selected by Editorial Board

Perfume

R&D

Marketing

Symrise stretches the boundaries of naturalness in perfumery

Symrise presented at the Beautyworld Middle East fair in Dubai, Garden Lab, the new line of 100% natural fruit extracts. Obtaining 100% natural fruit extracts and extracting odorous compounds from fruits known for their high water content is a real challenge as water distillation is very complicated and traditional extraction methods do not work. Symrise has managed to obtain this line through the application of the SymTrap extraction technology which has allowed the creation of apple, strawberry, maracuja, cranberry and blackcurrant extracts.

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A new conquest in the technological field for perfumers from all over the world.

2022 . 11 . 17 written by Karen Marin

Essencional's original content

The People of Niche Perfumery

Perfume

+4

FUEGUIA 1833: An interview with the founder, Julian Bedel

Argentina is not the first country that comes to mind when one thinks of fragrance, and yet, why not? Species of mimosa and acacia are indigenous to the country, pine and eucalyptus trees are cultivated there, and when we head to Patagonia, peaches, plums, pears and almonds are among the major crops. Fueguia 1833, founded in Buenos Aires by Julian Bedel, arrived on the niche fragrance scene in 2010. Bedel came to fragrance through an unconventional path as he initially followed his family footsteps and trained as a musician and painter. Seeking another creative outlet, he turned to fragrance with the idea of creating fragrances for a scent installation inspired by landscapes. The range was never meant to be commercialized, but consumer demand led to the creation of the brand which was initially conceived as an homage to the local communities of South America, to their rich heritage and to the natural environment of aromatic and medicinal plants which they protect.

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