2020 . 12 . 08
Clean Beauty Category Gains Momentum
By "clean beauty" we mean the safety, transparency and sustainability of the ingredients. This is the latest trend in the Korean market that has asserted itself strongly, as in the rest of the world, following the outbreak of the pandemic. In fact, there is an increasing attention to being healthy, using products that allow us to preserve our health and strengthen the defenses of our body. Inside the article, we discover the numbers and variations in terms of innovation and online sales.