2020 . 06 . 16
Private equity firms will get comfortable with small beauty brands in 2020
The article describes some variations in the acquisition strategies: how private equity firms will acquire smaller and smaller cosmetic brands (or related companies regarding technology and production) and also take on greater risk profiles, entering with minority interests in order to intercept their growth first, testifying how the growth of cosmetics brands can be faster and faster in the case of brands that have direct access to the audience or that have the ability to build a community of followers.