Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 12 . 08 selected by Editorial Board

Beauty

Sustainability

Marketing

+1

Clean Beauty Category Gains Momentum

By "clean beauty" we mean the safety, transparency and sustainability of the ingredients. This is the latest trend in the Korean market that has asserted itself strongly, as in the rest of the world, following the outbreak of the pandemic. In fact, there is an increasing attention to being healthy, using products that allow us to preserve our health and strengthen the defenses of our body. Inside the article, we discover the numbers and variations in terms of innovation and online sales.

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An insight into the Korean beauty market with particular attention to the current trend: clean beauty

2020 . 12 . 08 selected by Editorial Board

Marketing

Retail

Christmas during COVID: three tips for marketing in a year of change

This Christmas will be very different from the previous ones. COVID-19 has shocked the world by shuffling the cards and making what was previously taken for granted and on hand, extraordinary and unattainable. Consequently, consumers' buying habits have changed and it must be a priority for brands to change their marketing strategies to keep up with the times and be in line with the needs and requirements of their customers. The article offers three tips to be successful during the (mainly online) Christmas shopping period.

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Although this article speaks about the UK, the marketing strategies suggested can apply in any country to ensure the best holiday season possible.

2020 . 12 . 08 selected by Editorial Board

Regulatory

Ingredients

Beauty

+1

California passes Cosmetic Fragrance and Flavor Right to Know Act

Mark your calendar: As of January 2022, manufacturesrs of cosmetics sold in California will have to disclose fragrance and flavor ingredient information to the public health board

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A brief update on Cosmetic Fragrance and Flavor Right to Know Act

2020 . 12 . 04 written by Karen Marin

Essencional's original content

Perfume

Noses

+2

DIVERSITY IN THE FRAGRANCE LAB

According to a study by research group Brazen, the topic of diversity in the workplace started hitting the radar around 2008, soon followed by the concept of inclusivity. The need to recognize and value people’s differences is vital for businesses, for society and for the common good as we all stand to benefit from a diverse mix of thoughts, cultures, backgrounds, experiences and identities. Thinking about these subjects, and especially in light of the volatile events of 2020, led me to wonder about diversity in the fragrance lab. I reached out to three perfumers, each with a unique story and background.

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2020 . 12 . 01 selected by Editorial Board

Beauty

Marketing

Retail

+1

New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry

Some significant data that emerged from a survey highlight the extreme effectiveness of influencer marketing in the communication strategy of beauty brands. Influencers are in fact able to influence the purchasing behavior of consumers, guaranteeing an excellent ROI. For this reason, more and more brands are redistributing their budgets by focusing on this type of communication that has its natural habitat on Instagram.

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An article on the importance of influencer marketing as a winning strategy for your brand

2020 . 12 . 01 selected by Editorial Board

Trends

Marketing

Beauty

Asian countries and their obsession with white skin!

Unfortunately, black people tend to use whitening products that can make their skin clearer and brighter. This is due to a totally wrong concept that is instilled in them from a young age that having white and radiant skin is synonymous with beauty, acceptance, success. This hammering concept has led to drastic and catastrophic consequences not only on an ethical, ethnic and cultural level; it has also led many people to resort to harmful products and cosmetic interventions that have led to serious consequences and, in some cases, even death ...

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An article that makes us reflect on the incredible backwardness of a world still broken by useless and horrendous stereotypes.
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2020 . 12 . 01 selected by Editorial Board

Fragrance lovers

Noses

Perfume

ÇaFleureBon Notes from The Lab: Make it Happy on Top (unofficial perfumery descriptors and dialects) +Provision Scents Resonance Draw

Perfume is a universal language: perfumes, smells, are able to communicate with anyone and to anyone, arousing emotions, memories, sensations in each of us. This emotional bond is fundamental and must never be put aside to favor a more technical, cold and scientific language. It will then be up to the noses to translate the emotions and stories of the clients into chemical formulas and technical language to give life to a magnificent creation.

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An article on the importance of "olfactory language" in describing and conceiving a perfume.

2020 . 12 . 01 selected by Editorial Board

Fragrance lovers

Perfume

If Your Perfume Doesn’t Last — a few solutions

Some perfumes are less persistent than others, first of all the colognes and especially those with citrus notes on the head. In other cases we are surprised when people make comments about our scent that we no longer perceive because we are now addicted to it; or again, there may be cases in which we are unable, due to a permanent or temporary “defect” to perceive a particular odor. For each of these cases there is a solution ...

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An article that clarifies why some perfumes last or seem to last a short time.

2020 . 12 . 01 selected by Editorial Board

Regulatory

Perfume

Beauty

Fragrance Creators CEO Issues Statement on Cosmetic Fragrance and Flavor Ingredient Right to Know Act

A comment on a law aimed at total transparency in the declaration of ingredients and components of products to allow consumers a total and complete awareness of what they use

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An update on one of the hot topics in our industry.

2020 . 11 . 27 written by Karen Marin

Essencional's original content

People

Fragrance lovers

+1

WAKE UP YOUR NOSE AND COLOR YOUR WORLD WITH CRA-YON

Inspired by the abstract, and the idea of using scent as a tool to express yourself, husband and wife team Niclas and Christine Lydeen bring us CRA-YON, a collection of fragrances that are destined to color your world. By stripping away superfluous elements such as fancy packaging and celebrity spokespeople, the consumer is uninhibited to discover the scents and the feelings they evoke. The couple drew upon their rich experiences from meeting people around the world and interacting with different cultures to approach fragrance in a fresh way. Fragrance becomes an invisible wardrobe that empowers the individual to be the hero in his own life. I caught up with Niclas, who is based in Sweden, by Zoom to find out more.

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