With the Fragrance sector leading beauty growth, it’s time to shed light on some of the individuals who are innovating and thinking outside the box. In this article the online magazine has selected 9 individuals who are shaping the future of scent. Be inspired by their creative vision!

Ever wonder what it takes to bring a Sleeping Beauty fragrance brand back to life? How to modernize and make relevant a brand with a past? This article delves into the path taken by several entrepreneurs who took up the challenge. Everything old is new again!

There’s a movement underfoot in the world of fragrance, a type of backlash against the age of excess: “slow fragrance”. Sustainability, craftsmanship, authenticity, small batch production and emotional connection are at the core. Is this new, or is it a return to the values that guided niche in the early days?

Recently we covered the proliferation of niche fragrance standalone boutiques in Paris. Now it seems Covent Garden in London is fast becoming the leading destination for artisan brands and boutiques. Four big players will join the neighborhood later this year, as detailed in this article.

As we see fragrance prices escalate we ask ourself, is it justified? In this opinion piece the author shares his theory on how we got here, citing the demand for tenacity and the demise of fashion as key causes. He also links how we purchase with what we want to say about ourselves. Interesting.

Men’s fragrances often take inspiration from barber shops and tailoring. In his latest launch, The Cut for Penhaligon’s, Paul Guerlain pays tribute to fougère, keeping the notes sharp like scissors cutting fabric. In this interview he muses about his career, his family, and the unisex scents of today.

Whether you’re packing your bags to get out of town or making the most of a staycation, this guide to fragrance shopping includes sound advice for anyone looking for an olfactory souvenir of your latest vacation.