The latest term to surface on TikTok is “perfume elitism” – that attitude that certain brands, scent profiles or fragrances are better than others. Are these “scent snobs” connoisseurs of fine fragrance or are the merely influenced by price point? Does our choice of scent say something about our finances as well as our taste? An interesting article and trend to be aware of.

An entrepreneurial trio is behind the British brand Vallense who deftly blends art and science to create artisanal fragrances. For founding partner William Borrell scent is more than something we wear….it has energy and a vibration that syncs with our own senses. Find out more about the brand in this article.

Genius or gimmick? Chess-inspired niche perfumery brand Mind Games launches their new collection, Perfumer Extraordinaire, by including vials of ingredients along with the finished fragrance. Play perfumer, layer over the scent or enjoy them on their own, it’s a fun way of connecting to the scents in a very personal way.

Heritage brand Parfums D’Orsay has had a renaissance thanks to new owners. Going back to the original concept for inspiration, the fresh direction includes new scents, new packaging and a very selective distribution model. The article also highlights the extrait launches, the latest strategic move aimed at continued growth.

It all starts with family history that dates back to the French Revolution! Clean lifestyle brand Maison Louis Marie is all about slow, controlled growth. Cautious and methodical, co-founder Matthew Berkson spells out the winning strategies that have made the brand a new cult favorite.

Global sales of niche perfumery are slated to generate over $7billion in the next few years – what’s driving the growth? Trendwatcher Nelly Rodi calls out a few shifts in consumer behavior that are behind the boom.

As the demand for tenacity continues new technology provides solutions that will not only prolong the wearing time of the scent but will also reactivate it. By mixing with a person’s unique skin microbiome fragrance is reamplified. An important development from DSM-Firmenich.

East meets West in Omani brand Ojar. In this article, meet the woman behind the brand as she reveals her history with fragrance and shares insight on the key ingredients that play starring roles in her scents. She even shares her tips on fragrance layering Middle Eastern style.