An engaging Cafleurebon report on Esxence 2022 that lets us discover the news during the days of the fair, the favorite perfumes and brands, off-site events and meetings of this edition.

The Eau qui Enlace fragrance created by Francis Kurkdijan for the TIL brand, is an active perfume whose aromatherapy effects have been objectified and scientifically validated. The TIL brand, founded by Sylvie Polette and her sister di lei Odile, is inspired by their childhood memories immersed in the smell of the lime tree on their family estate in the Dordogne and pays homage to this centuries-old tree. The nose has also worked on every cosmetic galenic form of the line, with different facets for each product. The founders wanted to scientifically evaluate the emotional impact of their perfume, through a measurement protocol developed and performed by neuroscientists Francis Vial and Arnaud Aubert, of the Emospin company specializing in the study of emotions.

Cafleurbon continues its series on young perfumers with an in-depth study on Jerome Di Marino of Takasago, a young perfumer who at 35 was already the author or co-author of 75 fragrances and was awarded by the Academy of Perfume in 2021. An interesting story from his childhood to the challenges he won to work successfully as a nose.

Sensegen, a division of Blue California Ingredients, presented a survey on consumer beliefs about “new naturals” fragrances and natural raw materials, at the World Perfumery Congress (WPC). From the survey results, 66% of consumers said that natural fragrances are completely naturally derived fragrances, about 14% thought they were not added fragrances and 5% said they were unscented fragrances

Nicolas Hieronimus, managing director of L'Oreal, took part in the presentation "Strategic Outlook: Responsible Consumption", of the World Economic Forum, on responsible innovation. Hieronimous said that innovation and sustainability are at the heart of L'Oréal's activities: "We work hard to improve the environmental footprint of our products and 96% of all products we launched last year had a Improved environmental profile. In addition, we are working on our packaging: we are committed to having 100% recycled plastic by 2030, we are currently at 20%. Production and procurement are also very important: we want all of our sites are zero emissions. Today, 70% of our factories are "

The International Fragrance Association (IFRA) has welcomed the Bulgarian National Association of Essential Oils, Perfumery and Cosmetics (BNAEOPC) as its 23rd member of the national association. Founded in 1999, BNAEOPC brings together 125 companies in the industry, including essential oil manufacturers and traders, manufacturers and distributors of perfumes, cosmetics, toiletries, and manufacturers and suppliers of raw materials, packaging and equipment. The association becomes the 10th IFRA member in the Europe, Middle East and Africa region and the first in Central and Eastern Europe.

Christophe Laudamiel collaborated with Beauty Matter for an in-depth analysis in three articles dedicated to the existing panorama of the fragrance industry, to possible infrastructural developments and to proposals for a future that supports the art of perfumery. Let's find out the first article of this series together.

Byredo has signed a 1 billion deal with Puig. Beauty Independent asks 15 beauty industry insiders including investors, executives, entrepreneurs, marketers and consultants, the following questions: What do you think Puig's acquisition of Byredo means in the beauty market? Is it a weakness or evidence of larger dynamics? What should emerging beauty brands draw from Byredo's strategy?