Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 06 . 25 written by Karen Marin

Essencional's original content

Events

Perfume

+2

Esxence on Air : The virtual event

If we can’t meet in Milan, we can meet online! Ever supportive of the artistic perfumery community, Esxence was not about to let a pandemic stand in the way of keeping our annual rendez-vous! Calling on industry insiders, observers, and experts, Esxence created a rich calendar of online live talks, webinars and lectures to continue the discussion with the purpose of keeping business leaders and fragrance lovers updated on the sector. The event held 21 – 30 June, can be watched on replay on the Esxence YouTube channel as well as on Essencional’s Vimeo channel. Here is a brief overview of what awaits you.

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2021 . 06 . 22 selected by Editorial Board

Perfume

Olfactology

Marketing

+3

Why Are We Still Describing Perfumes as Oriental?

With the aim of achieving greater inclusiveness aimed at eliminating any type of differentiation or discrimination, this article deals with a very hot topic in the last period: to continue to use the term "oriental" or not to indicate a specific olfactory family?

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Is it time to find a new word to describe this fragrance family? The debate continues...

2021 . 06 . 22 selected by Editorial Board

Beauty

Marketing

Trends

Size Doesn’t Matter: The Allure of Beauty Samples in China

In China there is a growing interest in sampling, especially among young people! This article explores the Chinese landscape with a focus on the most successful technological trends and solutions and on the distinctive characteristics of the Chinese proposal.

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Extremely interesting article about sampling in China.

2021 . 06 . 22 selected by Editorial Board

Marketing

Trends

People

BEYOND THEATER: THE DEMAND FOR CLEANLINESS POST-COVID-19

Following the global pandemic and the restrictions imposed by various governments to minimize contacts and related infections, our daily habits related to hygiene and cleaning have changed.
This article reports an analysis of the issue and its possible developments.

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An interesting article on how our hygiene habits have changed due to Covid.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 06 . 22 selected by Editorial Board

Beauty

Ingredients

Sustainability

+1

Are Clean Beauty Two Dirty Words?

This article provides an overview of Clean Beauty, its contradictions and its possible future aspects

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Interesting article on the concept of "Clean Beauty".

2021 . 06 . 22 selected by Editorial Board

Beauty

Marketing

Trends

Korean Beauty Is Still Growing

This article provides relevant data regarding the boom in k-beauty exhibitions over the past year (especially in the US and other Asian countries).

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Article on the sales trend of k-beauty
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2021 . 06 . 18 written by Karen Marin

Essencional's original content

Retail

Perfume

+1

INNOVATION UK: ODORE, THE SWEET SMELL OF SUCCESSFUL SAMPLING CAMPAIGNS

Innovation in sampling and selling fragrance online is coming out of the UK. During two recent Zoom calls I spoke with passionate founders who, each with their own unique concept and means of reaching the end consumer, offer viable business opportunities and solutions that artistic perfumery brands should be aware of and should consider.

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2021 . 06 . 15 written by Laurence Arrigo Klove

Essencional's original content

People

Ingredients

+1

Maison Lesquendieu Perfumes, a loving dialogue between a grand-father and his grand-son

Jérôme embarked on an arduous search for a book written by his grand-father Joseph Lesquendieu. He not only found the book but his own mission. To start afresh the glorious family perfume brand. The men-duo shares the same initial, the same passion for creating luxury perfumes and so much more. Let us listen to their conversation.

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Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 06 . 15 selected by Editorial Board

Beauty

Marketing

Trends

Study: Tik Tok's Influence on Skin Care

Skincare is a very popular topic on Tik Tok, and the hashtag #DIYfacemask has 104.1 million views. The article proposes the 5 most sought after topics under this hashtag and the 5 most sought after active cosmetic ingredients and highlights a fact to reflect on: influencers without qualifications and real skills in the field of skin care have on average 39% more followers and 217% more likes.

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An overview on the subject of skincare on Tik Tok.

2021 . 06 . 15 selected by Editorial Board

Packaging

Sustainability

Marketing

+2

Join Beauty’s Sustainable Packaging Conversation

Want to find out what brand owners, suppliers, designers and retailers think about sustainable packaging? Read the article and find out their opinions!

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This article collects opinions and testimonies of industry experts on the topic of sustainable packaging