Essencional - Niche Perfumery and Beauty Hub

2020 . 05 . 26 selected by Editorial Board

Regulatory

Sustainability

EU Circular Economy Action Plan for Sustainability

The European Commission has recently adopted a new Circular Economy Action Plan in order to secure a clear and strongly competitive market for Europe whilst maintaining high the focus on taking care of the environment and allowing new rights to the consumers.

Various actions are being implemented such as: making sure the production of sustainable products becomes a standard for the European market, creating products that are built to last longer, that are easy to be reused, recycled or repaired, and, whenever possible, made with recycled materials as opposed to raw materials; to guarantee more information and details about the product in order for the consumer to make a more informed and sustainable choice.

The article presents the new plan of action implemented by the European Commission to guarantee a more sustainable future.

www.gcimagazine.com

2020 . 05 . 22 written by Karen Marin

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Retail

Perfume

Making scent at the Alchemist Atelier

For the past few years, there has been a growing demand from consumers who want to find a way to customize or personalize their fragrance. Not wanting to wear the same scent as their friends or peers, people are seeking a way of turning scent into something that is truly their own. Several new brand boutiques offer programs that accompany the consumer through the scent creation process. I recently booked a workshop at the Alchemist Atelier on Rue Etienne-Marcel in the heart of Paris. Here’s a brand that is disrupting the fragrance landscape not only with their educational workshops but also with the Scent Creator device which allows the user to create bespoke fragrance in the luxury of his own home. Read on for an account of my experience and my interview with the brand.

2020 . 05 . 22 written by Raffaella Gregoris

#COVIDCHRONICLES

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#COVIDCHRONICLES PART 19

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

Raffaella Gregoris, founder of BAKEL, tells us her views about the pandemic.

2020 . 05 . 22 selected by Editorial Board

Marketing

Trends

Beauty

Indie beauty brands leverage mental health content amid coronavirus pandemic

In a period dominated by a global pandemic that has thrown a heavy veil of insecurity and uncertainty for our future on all of us, it is inevitable that people will be subject to anxiety and stress. For this reason, some beauty brands have decided to change their online communication strategy by focusing on providing support, having fun or giving useful advice and indications to their users on how to deal with anxiety derived from such a difficult period, achieving considerable success.

An interesting article that explains how and why some beauty brands have decided to include anxiety and mental health among their main communication topics.

www.glossy.co

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 22 selected by Editorial Board

Sustainability

Perfume

Library 2019

Fragrances and Sustainability

An overview on how the fragrance and beauty industry relates and contributes to the cause of global sustainability.

The article investigates the role and impact of the fragrance industry in and around the global sustainability subject.

perfumerflavorist.com

2020 . 05 . 22 selected by Editorial Board

Marketing

Perfume

6 Steps for building an Experiential Marketing Campaign

What can you do to be a skilled marketer and ensure success for your brand? Let’s find out in this article that offers a sneak peek of the points theorized in PSFK’s Advertising Playbook 2018.

Six steps to follow to make your brand work better and build an experiential marketing campaign.

beautymatter.com

2020 . 05 . 19 written by Karen Marin

People

Education

Perfume

A CANDID CONVERSATION WITH MICHAEL EDWARDS

Following the release of his 2019 annual fragrance report, I had the pleasure of speaking with industry icon Michael Edwards in April by way of a Zoom chat, he in Sydney and me in Paris. Michael shared personal recollections, fragrant memories, observations on the fragrance industry and a few predictions for the future.

2020 . 05 . 19 written by Chris Hawksley

#COVIDCHRONICLES

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#COVIDCHRONICLES PART 18

Chris Hawksley, Managing Director at The Orange Square Company Ltd, tells us his views about the pandemic.

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 19 written by Alla Sazanova

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 17

Alla Sazanova, Brand manager of EXILITY Group, tells us her views about the pandemic.

2020 . 05 . 15 written by Karen Marin

Essencional's original content

Sustainability

Retail

Sustainability & the Consumer

Sustainability is a multi-industry, global topic that has been heating up over the past few years. For the fragrance and cosmetic world, it is a complex equation that includes ingredient cultivation, sourcing, production, packaging, transparent communication and concern over carbon footprint. We hear about conscious consumers who will only shop from brands whose values and ethics mirror their own, but what are the key issues to consider? What are the consumer expectations? How widespread is this tendency and does it really apply to all sectors? Are consumers voting with their wallet against brands that lag behind?