Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 05 . 22 selected by Editorial Board

Marketing

Perfume

6 Steps for building an Experiential Marketing Campaign

What can you do to be a skilled marketer and ensure success for your brand? Let’s find out in this article that offers a sneak peek of the points theorized in PSFK’s Advertising Playbook 2018.

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Six steps to follow to make your brand work better and build an experiential marketing campaign.

2020 . 05 . 19 written by Karen Marin

People

Education

Perfume

+3

A CANDID CONVERSATION WITH MICHAEL EDWARDS

Following the release of his 2019 annual fragrance report, I had the pleasure of speaking with industry icon Michael Edwards in April by way of a Zoom chat, he in Sydney and me in Paris. Michael shared personal recollections, fragrant memories, observations on the fragrance industry and a few predictions for the future.

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2020 . 05 . 19 written by Chris Hawksley

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 18

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Chris Hawksley, Managing Director at The Orange Square Company Ltd, tells us his views about the pandemic.

2020 . 05 . 19 written by Alla Sazanova

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 17

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Alla Sazanova, Brand manager of EXILITY Group, tells us her views about the pandemic.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 05 . 15 written by Karen Marin

Essencional's original content

Sustainability

Retail

+4

Sustainability & the Consumer

Sustainability is a multi-industry, global topic that has been heating up over the past few years. For the fragrance and cosmetic world, it is a complex equation that includes ingredient cultivation, sourcing, production, packaging, transparent communication and concern over carbon footprint. We hear about conscious consumers who will only shop from brands whose values and ethics mirror their own, but what are the key issues to consider? What are the consumer expectations? How widespread is this tendency and does it really apply to all sectors? Are consumers voting with their wallet against brands that lag behind?

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2020 . 05 . 15 written by Christina Balan

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 16

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Christina Balan, Romanian retailer and owner of Elisée Concept, tells us her views about the pandemic.
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2020 . 05 . 15 written by Kathryn Malley

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 15

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Kathryn Malley, owner of German distribution company Lafferty’s, tells us her views about the pandemic.

2020 . 05 . 15 written by Andrea Casotti

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 14

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Andrea Casotti, CEO of Italian Fragrance house CFF SpA & owner of The House of Oud brand, tells us his views about the pandemic.
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2020 . 05 . 15 written by Eduardo Garcia de Alba

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 13

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

read more

Eduardo Garcia de Alba, Mexican Perfume Blogger and founder of Myscentjourney project, tells us his views about the pandemic.

2020 . 05 . 15 selected by Editorial Board

Marketing

Beauty

Library 2019

10 Things I wish I had known before building a Beauty Brand

A make-up brand owner suggests, according to her experience, a “road map” to launch a brand, avoiding big mistakes.

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Sharing experiences is a very productive manner to better plan our work properly