Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 05 . 25 selected by Editorial Board

Beauty

People

Marketing

+1

The Biggest Mistake I Made When Starting My Beauty Brand

The initial mistakes of beauty entrepreneurs who then became successful.

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As they say…. You learn by making mistakes!

2021 . 05 . 20 written by Karen Marin

Essencional's original content

Perfume

Ingredients

+1

RAMON MONEGAL: THE ARCHITECT OF SCENT

Family. Tradition. Heritage. These are words that describe very few businesses today, and even fewer fragrance houses. I recently had the pleasure of interviewing Ramon Monegal, scion to one of Spain’s most renowned fragrance dynasties. While he recounted with great passion the history of the family, the origins of the business, and the creation of his own eponymous brand, his deep-rooted love for fragrance, ingredients, and craft was ever present, leaving their own sillage as we spoke.

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2021 . 05 . 18 written by Laurence Arrigo Klove

Essencional's original content

Perfume

People

+2

Welton London Parfums. A gentleman’s secret scented guide for travelling in style.

A Swiss ambassador in London or a British diplomat in Geneva. Possibly both. Thanks to John-Paul Welton, diplomacy only consists of pleasant, scented encounters. Our gentleman secret is his passion for New York City. Damn it! He is an American agent. One with the cover of creating beautiful scents.

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2021 . 05 . 18 selected by Editorial Board

Beauty

Ingredients

Sustainability

Is It Better to Formulate Cosmetics with Natural Ingredients?

Are cosmetic formulations with natural ingredients really healthier and more ecological than synthetic ones? Let's find out together in this interesting debate

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Pros and cons of the formulation of cosmetics with natural products
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 05 . 18 selected by Editorial Board

R&D

Marketing

Trends

Cosmetify Launches US Beauty Price Comparison Tool

Cosmetify is a platform with more than 2,000 beauty brands and more than 400,000 products that allows consumers to instantly find and compare the prices of their favorite products.

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A price comparison tool born in England and now offered in the USA

2021 . 05 . 18 selected by Editorial Board

Perfume

Trends

Retail

Luxury perfumes: How the pandemic is revolutionizing the shopping experience

Digital discovery and eCommerce are thriving since the pandemic but we still can't smell a fragance through the computer. What options work best now to promote fragrance sales?

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How the pandemic has revolutionized the habits and shopping experience of consumers
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2021 . 05 . 18 selected by Editorial Board

Sustainability

Trends

Ingredients

+1

How To Define “Clean” And “Natural” Beauty In 2021

Sustainability is one of the hottest trends in recent years but… what do we really mean by “clean beauty”, natural, vegan, “cruelty-free”, “organic” products and so on? Let's find out together in this article.

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An attempt to clarify the terms of sustainable cosmetics.

2021 . 05 . 18 selected by Editorial Board

Beauty

Trends

Marketing

6 Wellness Trends for 2021

With the pandemic, interest in physical and mental well-being has increased significantly. This article collects the most salient aspects of this new trend and how they will develop over the course of this year

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The six trends of this year related to well-being
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2021 . 05 . 14 written by Karen Marin

Essencional's original content

Fragrance museums

Events

+1

FRAGRANT MOMENTS IN TIME: Smelling the past in The Hague

What does it take to create a multi-sensory event? How is it conceived and what considerations need to be taken into account? Later this year the Mauritshuis museum in the Hague will be hosting a unique exhibit entitled Fleeting – Scents in Colour in which fragrance will enhance the visitors experience. Intrigued by this meeting of art and scent, I contacted the curators and their fragrance partner at IFF to get the full story.

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2021 . 05 . 11 written by Silvio Levi

Essencional's original content

Perfume

People

+3

Happy birthday essencional.com

Almost 4 years ago I started working with a team of passionate experts on a portal project dedicated to Artistic Perfumery. After many meetings, exchanges of ideas, evaluations on the complexity of the project and the resources that needed to be put in place, we came to the conclusion that it was time to take an extra step: add to our web listening and survey activities to monitor the sector in support of the educational and analytical activities that we managed for Esxence (and which in 2018 gave birth to the "whispers about artistic perfumery" survey), the website www.essencional.com which was born a year ago when the pandemic exploded.

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