2020 . 05 . 22
Indie beauty brands leverage mental health content amid coronavirus pandemic
In a period dominated by a global pandemic that has thrown a heavy veil of insecurity and uncertainty for our future on all of us, it is inevitable that people will be subject to anxiety and stress. For this reason, some beauty brands have decided to change their online communication strategy by focusing on providing support, having fun or giving useful advice and indications to their users on how to deal with anxiety derived from such a difficult period, achieving considerable success.