Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2021 . 02 . 23 selected by Editorial Board

Trends

Marketing

Beauty

+1

KOHL’S REPLACES JCP IN SEPHORA RETAIL STRATEGY

Article on the Khol's-Sephora agreement in the USA instead of the one between Sephora and JCP as opposed to the Target / ULTA agreement. The Sephora offer moves towards a more mass-market type of consumer.

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The collapse of Department Stores and the decline of shopping centers leads to new alliances and more widespread distributions Photo by Deva Darshan on Unsplash

2021 . 02 . 19 written by Karen Marin

Essencional's original content

Perfume

Noses

+2

CHRISTOPHE LAUDAMIEL: THE CONSUMMATE VISIONARY FOR FRAGRANCE

I never know what to expect when I catch up with Christophe Laudamiel. The multi-talented master perfumer, author, performer, chemist and fragrance visionary is always at the helm of cutting-edge, avant-garde projects that mere mortals can barely imagine. Spanning topics as diverse as ambient scent, scent and art, communication transparency as well as education, the conversation was more than lively.

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2021 . 02 . 16 written by Laurence Arrigo Klove

Essencional's original content

Noses

Perfume

+1

Ormonde Jayne, a girl happy dream with British elegance in mind. How do you do

Behind the brand, there is Linda. She is a sharp entrepreneur who created a luxury perfume brand out of her own hands. She travelled the high seas, at times not still, in mandarin orange. Her brand is celebrating 20 years and is alive and kicking with new ideas, fresh energy, and dashing enthusiasm. British etiquettes being mastered to perfection, I am afraid she does not need to apologize for it. Her story is delightfully entertaining. And it is not over!

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2021 . 02 . 16 selected by Editorial Board

Ingredients

Perfume

Marketing

+2

Supporting Communities Through Perfume

In Somaliland, incense is increasingly one of the main sources of income. For this reason, the Boswellia Craterii trees have been exploited to the extreme, often leading to the death or exhaustion of these plants. We have to find a way to stop this mess!

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An article that sheds light on the exploitation of raw materials and possible solutions

2021 . 02 . 16 selected by Editorial Board

Perfume

Olfactology

Marketing

+1

The value of fragrance

More and more often ad hoc fragrances are used in environments such as restaurants, retirement homes, gyms and changing rooms, hotels, shops. Certainly the perfume itself can be used to cover or mask certain smells and in general give an idea of cleanliness and freshness but the power of olfactory marketing goes much further: scientific studies show that a certain smell not only stimulates our memories and our memory but it can lead us to perform certain actions such as entering a restaurant or pushing us to buy….

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An interesting article on the power of olfactory marketing.

2021 . 02 . 16 selected by Editorial Board

Books

Education

Perfume

+1

The Handbook of Great Italian Perfumery ~ book review

Marika Vecchiattini's Handbook of the Great Italian Perfumery is a mix between an encyclopedia and a compendium of reviews on the most famous Italian fragrances from the 1970s to today. It is both compelling read and a handy reference manual. The book is roughly divided into three parts: background and history of Italian perfumery; reviews of one hundred iconic Italian perfumes, per decade; and a complete index of Italian perfumes launched between 1970 and 2020.

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Interesting article on Marika Vecchiattini's latest book, the Handbook of the Great Italian Perfumery.
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2021 . 02 . 16 selected by Editorial Board

R&D

Ingredients

Trends

+1

Zero-waste beauty start up Everist launches waterless haircare concentrates

The new Everist brand has introduced its first concentrated shampoo and conditioner without water. These products are packaged in a 100ml aluminum travel tube (the equivalent of about 300ml since the products are concentrated three times) that can be recycled indefinitely. The corks are also collected through a special program and recycled. The plant-based formulas are free of parabens, sulfates, silicones, dyes, synthetic fragrances, as well as being vegan and cruelty-free.

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An example of eco-sustainable, natural, fully recyclable beauty products.

2021 . 02 . 16 selected by Editorial Board

Ingredients

Perfume

Education

+1

Synthetics in Perfumery : Hedione Part 2

This article, accompanied by a video, tells the story of the hedione, from its discovery to its use in perfumery. Finally, the radiant effect that this ingredient brings to perfumes is explored and the most famous fragrances that contain it are mentioned.

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An in-depth article on one of the most used synthetic ingredients in perfumery: hedione.

2021 . 02 . 12 written by Karen Marin

Essencional's original content

Perfume

Noses

+2

PERFUME ESCAPISM WITH GALLIVANT’S NICK STEWARD

I had the distinct pleasure of meeting Nick Steward by chance at Fortnum & Mason in London about 3 years ago when he was in the store for a founder’s event, and I was in town to smell new fragrances and see trends in retail. After talking for five minutes, we were thick as thieves, sharing our passions for fragrance and travel while he presented his brand, Gallivant, to me. The collection currently features nine scents, each inspired by places that are known or are yet to be explored. Now, when so many of us are limited to armchair travel, seemed to be the perfect time to catch up with Nick, to dive into the brand story, to hear more about the creative process and to talk about future destinations.

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2021 . 02 . 09 selected by Editorial Board

Ingredients

Perfume

Marketing

+1

Santanol celebrates record Indian sandalwood harvest, but fragrance industry cops COVID-19 hit

The world's second largest producer of sandalwood has made its largest harvest in a remote Australian region. Read the article to learn more, understand how covid 19 has impacted the reality of this precious ingredient and what are the expectations for the future.

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An interesting article on one of the most used raw materials in the world of perfumery: sandalwood