2025 . 03 . 03
Better Polarizing than Pleasing: BORNTOSTANDOUT’s Unapologetic Perfumes
BORNTOSTANDOUT has no shame when it comes to shocking names and slogans, but is there substance behind the brand? Founder Jun Lim talks about his transition from investment banker and fragrance collector to brand builder where creativity and originality are the driving forces, helped along with a little bit of luck.
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