2022 . 10 . 20
On rare occasions we come across someone who amazes us with their out of the box thinking, their creativity and their courage to do something far from the mainstream. The artisan perfumery world is gifted to have many such individuals, and it was with great delight that I recently interviewed Alessandro Brun. His path to fragrance brand founder is unique. Alessandro granted me an exclusive interview in which he shared his philosophy and his vision with me, as well as a sneak peek at one of his future projects.
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2022 . 10 . 20
Feeling like a change is needed? Here are questions to ask yourself to determine whether you need to refresh or completely rebrand.
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2022 . 10 . 20
Perfumery companies are working towards greater sustainability, to make eco-friendly fragrances a reality through biodegradable packaging, a focus on social responsibility or the increasing use of synthetic raw materials.
Says fragrance expert Karen Gilber: “There is a tendency to believe that natural is safer than synthetic, and as much as I'd like it to be true, it just isn't, for example because natural materials are highly concentrated and rich in allergens".
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2022 . 10 . 18
Leading European glass maker Bormioli Luigi forges ahead with technological developments, expanded capacity and eco-responsible solutions for the future
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2022 . 10 . 18
Students at France's top fragrance schools will now be part of the evaluation team thanks to a new partnership between app The Perfumist and the ESP, ISIPCA and GIP.
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2022 . 10 . 13
Pitti Fragranze is the event traditionally marking the end of summer and the turning of a new year for perfumery professionals. Although Covid-19 messed up the 2022 schedule by postponing Esxence just before summer, on September 16-18 the Leopolda Station in Florence gathered almost 1.250 business operators from 50 countries, 13% more than the year before, and more than 200 among journalists, influencers, and media partners.
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2022 . 10 . 13
Going behind the scenes on the sourcing and harvesting of this precious raw material.
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2022 . 10 . 13
Multi-purpose product Florida Water, a type of eau de cologne with a regional cult following, is having a moment in the limelight again.
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2022 . 10 . 11
Sales of prestige fragrances recorded a 20% increase in the selective channel (perfumes, department stores and specialist e-shops of prestige) in France during the first eight months of the year, according to a report by The NPD Group. A rate well above that of the whole of 2021 when sales had increased by 11%, restricted by subsequent lockdowns during the first half of the year. Consumers show a preference for more concentrated perfumes. In fact, eau de parfum sales increased by 23% compared to the same period last year and increased by 12% compared to 2019.
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2022 . 10 . 11
Shiseido Europe is acquiring Gallinée Ltd., the London-based beauty brand focused on the microbiome, as part of its "WIN 2023 and Beyond" strategy to become the number 1 in the world in the category by 2030. Gallinée, founded in 2014 by Marie Drago, offers a range of science-backed beauty products featuring a proprietary complex of prebiotics, probiotics and postbiotics that nourish and strengthen the skin's microbiome.
Unilever Ventures was one of the first investors in Gallinée.
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