Creating products that are vegan, cruelty-free or sustainable is a challenge: one must be clear in the choice of pursued ideals, working with certified and transparent bodies to satisfy consumer requirements in order to be on board with Regulation, Transparency, Traceability, Performance, Origins when it comes to certification and, at the same time, create attractive products which can be sponsored by large advertising images or on social networks.

Modern fragrances composition hardly follow a pyramidal structure. This article, after focusing on the pyramidal one, offers an overview on the possible structures of a fragrance and highlights how on one hand the choice and attribution belongs to the expertise of the industry professionals whilst on the other hand the real olfactory perception is indeed the most subjective and personal experience that exist.

Fragrance Creators Association (FCA) launched FragranceConservatory.​com to ensure that consumers can easily have access to science-based information regarding the formulation of products, to sources that tell the history of perfumery, fragrances and ingredients, to contents that make them aware of the benefits of fragrance and safety guidelines to encourage their education and promote the creation of a consumers' community.

The article, with the collaboration of some experts in the sector, depicts the current retail scenario, dominated by the giant Amazon. How can small and medium retailers survive? The answer is as simple as it is articulated and complex. We must focus on what Amazon cannot offer: an in-store journey that makes the customers feel pampered and assisted through the offer of specialized services, reccomendation of personalized products based on the costumer's individual charachteristics and the introduction of exclusive events and activities to create an emotional connection with consumers.

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Perfumer Alienor Massenet reveals which ingredients can be used to give mineral facets to a fragrance, highlights the difference between citrus and mineral notes, reveals if perfumes with mineral accords are more masculine or feminine and lists the names of some synthetic ingredients that, with their wet and salty facets, give a mineral effect to the entire olfactory composition.

Nathalie Pichard, founder of TopNotes, stated that even in tomorrow's highly connected retail, sales will depends on humans and that shop assistants remains significant drivers for the development and durability of a brand.

COMME des GARÇONS fragrance creative director explained that "introducing younger consumers to historic groundbreaking scents, helps the fragrance industry to move forward", because "if younger generations did have a wider culture, then perfume companies would be compelled to make much more imaginative, creative and better products than what they’re doing now".

Scentouch is a new patented format of perfume sample alternative of traditional mini spray, that can be used in retail with the aim to replace blotters, in press or in e-sampling by post.

Kao Corporation developed a detailed database of 314 perfumery raw materials (PRMs) regularly used in fragrance creation and a technological method where a prediction of odor intensity can be made based on the concentration of PRMs present in a gas sample.

Certified organic hemp is becoming more widely available: the label USDA Certified Organic provide a way for companies to stand out for competition.