Thanks to its artificial intelligence platform, Revuze has analyzed more than 630,000 online reviews of the sector to define the trends of the first half of 2020 but above all to have a basis to be able to predict future developments. In general, there has been an increase in interest in sweet, fruity, green and woody scents that are reminiscent of open spaces and which have therefore allowed minds and emotions to travel despite the confinement imposed by the lockdown. On the other hand, there was a decrease in aromas with citrus and herbaceous notes.

The world of perfumers, as we know, is still something mysterious, little known to most, full of false myths and beliefs and little valued. How manage to show it without filters to enthusiasts, simple curious and professionals in the trade? Christophe Laudamiel, Professor Claus Noppeney and the Bern University of Applied Sciences have an answer: to create a portal that collects seemingly light but actually richly informative videos that closely show how the work of a perfumer is carried out on a daily basis.

California Assembly passed the Toxic-Free Cosmetics Act, A.B. 2762. The law will ban 12 chemical components from cosmetics, including some that could compromise the immune system and therefore negatively impact Covid-19. Environmental Working Group, CALPIRG, Breast Cancer Prevention Partners and Black Women for Wellness are co-sponsors of the proposed law.

Annette Green, 95 years old, speaks about her life, her role in Fragrance Foundation rebirth and her book. An incredible capability to project her vision on perfumery future.

More and more consumers decide to spend their money on products from companies that take seriously their impact on the environment, on the plant, animal and human world. For this reason, in the world of beauty there has been, in recent years, a trend that shows no sign of diminishing: that of cruelty-free products. This article explains what is meant by this term, the potential or existing alternatives and what terminological problems lie behind it.

An interesting interview with Émilie Coppermann, a perfumer at Symrise with a passion for flowers who explains how, following the high demand for raw materials produced respecting the planet, lighter fragrances and floral bouquets have returned to the fore.

With Covid-19, as we know, many things have changed… The same has happened to the purchasing habits of consumers. This has meant that, in addition to the huge increase in online sales compared to in-store ones, the approach of consumers to what they decide to buy has also changed. In this sense, online reviews have had a boom, so much so that many businesses have decided to include them in their e-commerce, social networks and email marketing. In fact, before buying a product, people want to know the opinions of those who have already purchased and tried that particular product on their skin. There is only one problem: too often the reviews are still fake, made as a result of sponsorships or contracts and therefore not sincere and truthful ....

Some countries, municipalities, organizations and associations have launched small business assistance initiatives to help companies suffering from the economic impacts of COVID-19.
In this article, 15 brand founders and executives explain which of these state or private programs they have applied or are interested in applying to their business.