2020 . 05 . 22
An overview on how the fragrance and beauty industry relates and contributes to the cause of global sustainability.
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2020 . 05 . 22
What can you do to be a skilled marketer and ensure success for your brand? Let’s find out in this article that offers a sneak peek of the points theorized in PSFK’s Advertising Playbook 2018.
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2020 . 05 . 19
Following the release of his 2019 annual fragrance report, I had the pleasure of speaking with industry icon Michael Edwards in April by way of a Zoom chat, he in Sydney and me in Paris. Michael shared personal recollections, fragrant memories, observations on the fragrance industry and a few predictions for the future.
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2020 . 05 . 19
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
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2020 . 05 . 19
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 15
Sustainability is a multi-industry, global topic that has been heating up over the past few years. For the fragrance and cosmetic world, it is a complex equation that includes ingredient cultivation, sourcing, production, packaging, transparent communication and concern over carbon footprint. We hear about conscious consumers who will only shop from brands whose values and ethics mirror their own, but what are the key issues to consider? What are the consumer expectations? How widespread is this tendency and does it really apply to all sectors? Are consumers voting with their wallet against brands that lag behind?
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2020 . 05 . 15
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 15
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 15
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more
2020 . 05 . 15
Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.
read more