The division of genres in fragrances is arbitrary in nature and is evident as soon as one examines olfactory habits around the world, but this pattern can be difficult to overcome. An interesting list of examples of the use of the rose in fragrances that can be experienced by the male world.

Vincent Myung, professor of engineering at the University of Notre Dame, has developed a prototype of an electronic nose that mimics the capabilities of a human nose: the electronic nose could have several applications, including the detection of atmospheric pollutants and greenhouse gases, the discovery of drugs and bombs, the detection of cancer and bacterial infections, the evaluation of food quality and the identification of gas leaks.

This article explores the topic of VIC, very important customers and digital strategies to involve this segment, based on the results of the Tencent / BCG study “A New Generation of Chinese Consumers Reshaping the Luxury Market.

"Bois de Jasmin" dedicates an in-depth article to the charm of the floral olfactory family in perfumery, highlighting how the perception of these notes is enriched thanks to the technological developments relating to raw materials

Dominique Ropion, IFF master perfumer, created the perfume for the French Pavilion at the Dubai World Expo which is on sale in the official shop of the pavilion.

Perfumer Thierry Wasser talks to us about his latest creations for the L’Art & La Matière collection by Guerlain and the art of olfactory composition

Vogue Business talks about how the role of influencers is changing: today they take on positions and positions within companies in order to increase the following of younger audiences. Some examples of this trend, risks and opportunities in this new role of business leader and advisor.

As part of the 2025 strategy and the goal of expanding the fragrance business, Givaudan announced that it has reached an agreement to acquire Custom Essence, a US-based natural fragrance company.