The meeting of a creative mind and a finance strategist paved the way for the founding of Maison Francis Kurkdjian, one of the most highly esteemed fragrance brands. In this interview, Co-Founder and CEO Marc Chaya talks about giving proper credit to perfumers and about the brands quest for the extraordinary while growing exponentially.

In 2023 the global fragrance market experienced double digit growth in the premium and mass sectors – but will it continue? With luxurious elixirs on one end and affordable body mists on the other, with the desire to smell delicious or to smell rich, there’s something for every pocketbook and every individual taste.

Why do we consider fragrances to belong to one gender or another? Shouldn’t the real question be do you like the way it smells and how it smells on you? In this article, experts weigh in on the characteristics behind a great unisex fragrance.

Saddle leather, fresh-mown hay, and the scent of the stable are having their heyday in the niche perfumery world. Whether you want to be a cowboy or you have a fondness for dressage, what can perhaps be called “horse culture” is the latest inspiration for artisan perfumers.

The awards season is upon us and in the world of niche perfumery we salute the Institute for Art & Olfaction who has just announced the 2024 Golden Pear finalists. The awards, which recognize excellence amongst independent, artisan and experimental practitioners with scent, will be announced in June is Lisbon. See the full list of finalists here. Good luck to all!

Who isn’t lured by a great smelling space? Scenting commercial space goes way beyond making the air in a shop or a hotel smell good. It turns out olfactory marketing can be part of a brand’s strategy to encourage longer visits, improve the experience and increase loyalty. In this article, find out more about the power of scent marketing.

The power of fragrance is still untapped, and now it turns out that it can help us mourn. Fragrances that remind us of loved ones who have passed can bring back old memories which help us reconnect while some fragrances are developed to calm us and to accompany us as a ritual.

Perfumers, like artists, are always looking for olfactory inspiration. In this article, three master perfumers talk about their experience collaborating with jewellery brands and about finding parallels between precious stones and precious ingredients.