The concepts of innovation and creativity will play the starring roles at the World Perfumery Congress to be held in Geneva in June 2024. In this article you will find an overview of the agenda and what you can expect at this important industry event.

Fragrantica reporter, Sandra Raičević Petrović, takes us inside the major fragrance and beauty industry event to get a glimpse of the people, brands and companies who were present last week. From ingredients to packaging to end product, there’s something for everyone at this fair where quality, sustainability and getting back to basics were some of the key themes observed.

As Summer gives way to Fall, we pull out the sweaters and we reach for warm and comforting fragrances. Trendalytics has identified a handful of notes that are accelerating at this time of year, and we see surprising entries in the gourmand and woody fragrance families.

Move over China, the focus is shifting to a new geographic region. As middle and upper classes are enticed by luxury beauty, now is the time for brands to explore the viability of opening these markets. The big players are going in now, paving the way for niche.

Niche fragrance pioneer Mandy Aftel has just launched her latest book, the Museum of Scent, which allows the reader to experience the delights of the actual museum through visuals and print. During years of research and writing, Aftel gathered a plethora of artifacts related to scent, which led to the creation of the museum. Now readers who can’t travel to California can get a taste for it in this tome.

Numbers don’t lie, and the numbers are more and more convincing on the damage Brexit has caused to the UK economy. This article focuses on the beauty sector which has been particularly hard hit, especially small businesses, which includes niche fragrance brands.

The conscious consumer is more demanding than ever as brands are obliged to react and revise their practices. The days of greenwashing are over and now brands are going beyond being and doing good to also instructing the consumer to do their part. But a question remains, can sustainability and luxury coexist?

At long last, Mexico is getting it’s due as a viable fine fragrance hub. Not only does the country have a wealth of natural ingredients but there is a fragrance heritage that is coming to life from a handful of brands founded by native Mexicans and Mexican-Americans.