IFRA, the International Fragrance Association, published on January 2020 the 49th Amendment to its standards.

Here you can find the official overview, library and guidance.

"How was Yves Saint Laurent’s Opium fragrance named? What inspired Chanel No. 5’s perfumer to use aldehydes?", the article reveals details about the story behind few iconic worlds fragrance and what characteristics can make a perfume a legend.

Smelly maps Project created visual maps of the good and bad smells of Barcelona and London and published two studies considering the evolution of smellscape over times and the colours and human feelings associated to the smell of that two cities.

Haiti is the world's leader producer of Vetiver and the success of this sector is due to 40 years of work from determined entrepreneurs. Political instability and the risk of riots have negative impacts on the supply chain of the roots and may drive to an unprecedent crisis.

The company Pujolasos patented the first natural and compostable cap made entirely of wood and cork.

Despite the growing consumer interest in niche and independent brands, businesses face unique challenges: digital disruption, experiential selling, leveraging brand esclusivity, sustainability, ...

Just as taste and smell are closely related, there is in the same way a strong link between scents and emotions. A perfume awakens dormant memories or emotions that we didn’t even know we remembered. Considering the fact that a perfume can play a very important role in generating a stronger impression on the customers, this inseparable bond should really be heightened and fully utilized by the various company.