Essencional - Artistic Perfumery and Beauty Hub

2020 . 05 . 22 selected by Editorial Board

Marketing

Trends

Beauty

Indie beauty brands leverage mental health content amid coronavirus pandemic

In a period dominated by a global pandemic that has thrown a heavy veil of insecurity and uncertainty for our future on all of us, it is inevitable that people will be subject to anxiety and stress. For this reason, some beauty brands have decided to change their online communication strategy by focusing on providing support, having fun or giving useful advice and indications to their users on how to deal with anxiety derived from such a difficult period, achieving considerable success.

An interesting article that explains how and why some beauty brands have decided to include anxiety and mental health among their main communication topics.

www.glossy.co

2020 . 05 . 22 selected by Editorial Board

Sustainability

Perfume

Library 2019

Fragrances and Sustainability

An overview on how the fragrance and beauty industry relates and contributes to the cause of global sustainability.

The article investigates the role and impact of the fragrance industry in and around the global sustainability subject.

perfumerflavorist.com

2020 . 05 . 22 selected by Editorial Board

Marketing

Perfume

6 Steps for building an Experiential Marketing Campaign

What can you do to be a skilled marketer and ensure success for your brand? Let’s find out in this article that offers a sneak peek of the points theorized in PSFK’s Advertising Playbook 2018.

Six steps to follow to make your brand work better and build an experiential marketing campaign.

beautymatter.com

2020 . 05 . 19 written by Karen Marin

People

Education

Perfume

A CANDID CONVERSATION WITH MICHAEL EDWARDS

Following the release of his 2019 annual fragrance report, I had the pleasure of speaking with industry icon Michael Edwards in April by way of a Zoom chat, he in Sydney and me in Paris. Michael shared personal recollections, fragrant memories, observations on the fragrance industry and a few predictions for the future.

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 19 written by Chris Hawksley

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 18

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

Chris Hawksley, Managing Director at The Orange Square Company Ltd, tells us his views about the pandemic.

2020 . 05 . 19 written by Alla Sazanova

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 17

Alla Sazanova, Brand manager of EXILITY Group, tells us her views about the pandemic.

2020 . 05 . 15 written by Karen Marin

Essencional's original content

Sustainability

Retail

Sustainability & the Consumer

Sustainability is a multi-industry, global topic that has been heating up over the past few years. For the fragrance and cosmetic world, it is a complex equation that includes ingredient cultivation, sourcing, production, packaging, transparent communication and concern over carbon footprint. We hear about conscious consumers who will only shop from brands whose values and ethics mirror their own, but what are the key issues to consider? What are the consumer expectations? How widespread is this tendency and does it really apply to all sectors? Are consumers voting with their wallet against brands that lag behind?

2020 . 05 . 15 written by Christina Balan

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 16

Christina Balan, Romanian retailer and owner of Elisée Concept, tells us her views about the pandemic.

Essencional - The Paper

Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

DISCOVER

2020 . 05 . 15 written by Kathryn Malley

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 15

Kathryn Malley, owner of German distribution company Lafferty’s, tells us her views about the pandemic.

2020 . 05 . 15 written by Andrea Casotti

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 14

Andrea Casotti, CEO of Italian Fragrance house CFF SpA & owner of The House of Oud brand, tells us his views about the pandemic.