In a post-pandemic world, where mental health has become a top priority, recent research by Givaudan found that 85% of people think fragrance can have a positive impact on their mood and well-being.

MoodScentz, Givaudan's AI-powered fragrance design technology, introduces a new neurobiological measurement capability that helps better understand how fragrances can function as mood enhancers. “The updated platform is the result of four years of collaboration with world-renowned academic leaders and a legacy of more than 35 years in neuroscience research,” Givaudan said in a statement. MoodScentz+ covers a wide range of positive moods including: 'Relax and Unwind', 'Invigorate and Recharge', 'Happy and Blissful'. MoodScentz+ therefore fits perfectly with current consumer expectations.

Neuroscience and technology meet niche fragrance, bringing to market fragrances that make you smell good and feel good.

What smells will we smell in a decade? Will we smell different? Perfumers and flora agriculture experts believe so, as the flowers and herbs used to create perfumes are losing their habitat or changing their genetic markers due to climate change. An interesting study dedicated to how climate change can affect the supply of raw materials in India and how producers are coping with this risk.

From an analysis of influencer data, fragrances are starting to appear more and more often in the “haul” videos of beauty influencers. Furthermore, on tik tok the number of influencers active in the fragrance sector grew by 82% in the period January/September 2022 compared to 2021.

L'Oréal hosted the first North Asian Beauty Industry Innovation Summit during the China International Import Expo, focusing on the future of beauty fueled by technology and innovation through co-creation in Japan, China and Korea .
Fabrice Megarbane, President of L'Oréal North Asia and CEO of L'Oréal China, said: “The North Asia region accounts for more than a third of the total global beauty market. It has a unique ecosystem of what we call the beauty triangle of C-beauty, J-beauty and K-beauty. There are cultural relevance and commonalities in the region's beauty needs, while each market brings unique strengths. This dynamic is what makes the North Asian region special, not only as an engine of growth, but also as an inspiration for technological advancement.”

Symrise presented at the Beautyworld Middle East fair in Dubai, Garden Lab, the new line of 100% natural fruit extracts. Obtaining 100% natural fruit extracts and extracting odorous compounds from fruits known for their high water content is a real challenge as water distillation is very complicated and traditional extraction methods do not work. Symrise has managed to obtain this line through the application of the SymTrap extraction technology which has allowed the creation of apple, strawberry, maracuja, cranberry and blackcurrant extracts.

It's time to make way for clear and transparent communication in the universe of perfumery.

Singapore's Raffles City Shopping Center is home to new perfume and luxury brands: Anglo-French luxury fragrance house Creed opened in October and French brands Guerlain and Givenchy Beauty will open their first flagship boutiques next November. According to Steve Ng, general manager of Raffles City, more than 50 new brands are being added across the first three levels, in a reconfiguration involving approximately 11,000 square feet of retail space. The renovation began late last year and is expected to be completed in the first quarter of 2023.