Turning a personal love for fragrance into a thriving business is a dream. By bringing an existing Western model to Singapore, the co-founders at I’VRE are hoping to change the way people experience and use fragrance. Starting with a mainstream assortment, the goal is to add more unique and boutique brands to the mix.

Rich, creamy, and exotic, sandalwood has played a major role in perfumery since time immemorial. Did you know it can take 15 years or more for the oils in the trees to be ready for harvesting? This precious ingredient has been endangered due to unscrupulous overharvesting, but new options re available including synthetics. Learn more about this mythical raw material and discover a short list of fragrances in which it takes center stage.

Forget about adventure travel, the latest thing may be scent-based adventures!

On a journey to the ancient city of Luang Prabang, take a detour from the temples and palaces to discover benzoin, a locally harvested raw material. Used for centuries in pharmacology, beauty products and perfumery, the sweet smelling resin is a chameleon ingredient with many facets, hence its inclusion in fragrances from many olfactive families.

In China, there is a recognizable dichotomy in beauty. On the one hand, there are more and more inexpensive products on the market while at the same time, the consumer has become more sophisticated and better informed than ever before. How to make them loyal? Discover a few best practices in this article.

As pandemic restrictions ease in Asia, opportunities abound for niche fragrances in key markets. Several brands talk about their experiences in China and Korea while giving great insight on best practices to follow.

As the beauty sector embraces sustainable practices, more and more brands from mass to premium to luxury are growing their refillable SKU assortment. NPD France reports increases across all categories with phenomenal growth in refillable fragrances. Heritage brands have historically followed this practice which builds loyalty and encourages repeat purchases while doing something good for the planet.

Beauty is not immune to economic, environmental and political upheavals, yet it is nimble and able to change with the times. What trends and movements will effect the sector in 2023? Gazing into the crystal ball we see a continued focus on personalization, inclusivity, self-expression and self-care along with a consumer who is more demanding than ever before.