2023 . 06 . 06
TikTok has been lauded for growing awareness and sales for independent fragrance brands but now there is a growing dark side to the platform’s marketplace where third party vendors are hawking dupes and counterfeit goods. May the buyer beware.
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2023 . 06 . 01
Leveraging on the experience of Equipe International and the success of Esxence – The Art of Perfumery Event, the Italian Perfumery Institute is born as a School of Higher Education to implement on the Italian territory a qualified course of study valuing sensoriality, as well as perfume history.
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2023 . 06 . 01
Independent perfumer Sarah Horowitz talks about her lifelong love for vanilla. From sourcing to processing to how she uses it, she shares her knowledge of this versatile ingredient.
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2023 . 06 . 01
The brief harvest period for the damask rose is a busy time in the Bekaa Valley where locals pick, distill and sell this staple of perfume creation. Whether destined for tonics, scents, cosmetics or sweets, the fragrant flower helps provide sustenance for families living through economic turmoil.
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2023 . 05 . 31
Luxury fragrance brand Clive Christian shares the house’s history dating back to Queen Victoria before presenting it’s latest release, Town & Country, at an event to celebrate the launch in Nigeria. The fragrance, a modernized version of a scent dating back to 1925, is said to have been a favorite of Winston Churchill.
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2023 . 05 . 30
Why can a fragrance not smell the same on everyone? What cultural influences can affect the way we perceive scents? What power can fragrance have on our lives? Find the answers to these questions and more in this entertaining essay.
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2023 . 05 . 25
How does one go about becoming a perfumer? What is the career path? In this interview Senior Perfumer Dominique Preyssas speaks about his craft and offers advice to aspiring noses. He even shares tips about hos wto wear fragrance!
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2023 . 05 . 25
Every year the Institute for Art and Olfaction celebrates independent, artisan and experimental practitioners with scent at their annual awards event. At last the wait is over! In a process that takes nine months from initial submission to evaluation by blind vial, the votes are in. Discover the 2023 winners here.
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2023 . 05 . 23
Does AI threaten or aide the perfumer? What is the future of perfume creation? Share your thoughts in an upcoming survey!
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2023 . 05 . 23
How does an ordinary product become extraordinary? What characteristics does it take make an everyday item aspirational? Several case studies ranging from hand soap to face cream reveal the secrets behind their success.
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