2020 . 10 . 02
What happens when an eclectic group of fragrance industry professionals come together to create an alternative for the modern fragrance enthusiast? Scent Trunk arose with the goal of offering a unique olfactory experience in a direct-to-consumer approach. With a launch calendar inspired by pop culture, art, trends and travel, Scent Trunk’s Fragrance Council searches for under the radar, indie perfumers to commission a new fragrance every month and season. In this article, Creative Director Yosh Han, tells us more about the concept from its inception to what’s coming soon.
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2020 . 09 . 29
The pyramidal structure of a fragrance is a simple, clear and intuitive method to explain the composition of a perfume and the arrangement of its raw materials. However, it should not be understood as something strictly binding and limiting: a perfume is much more than the mathematical sum of its components.
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2020 . 09 . 29
By olfactory marketing we mean the practice of associating a brand and its representative place or physical stores or a particular environment with a new perfume that is its unequivocal olfactory signature. It is a sometimes onerous choice but fundamental for the positive results it can cause in terms of engagement, conversions, customer loyalty ...
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2020 . 09 . 29
Finding your own olfactory signature is difficult and takes time. It must satisfy us fully, represent our personality, be unique and create an harmonious whole with our person. Let's read the point of view of Emma J Leah, Master Perfumer at independent Gold Coast perfume house Fleurage
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2020 . 09 . 29
Photography is able to arouse thoughts, emotions, memories, desires; in the same way, a perfume can make us travel to exotic lands, bring to mind loved places and people or make us come into close contact with our interiority. What's better than combining a fragrance with photographs? Society of Scent has selected five fragrances from its SO SCENT collection to combine them with photo books by Damiani editore.
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2020 . 09 . 29
Due to the recent racist events that have sparked a strong wave of protests and indignation, some important brands have decided to take concrete action to avoid causing further dissension: Johnson & Johnson, for example, has decided to remove from the market those products that were going to change the complexion of the skin by whitening it.
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2020 . 09 . 25
As most countries emerge from lockdown, and stores reopen, salespeople are thrust into an environment that is vaguely familiar yet possibly changed forever. What they need now to perform at their best has changed from what it was pre-pandemic. Trainers are also called upon to provide more than product knowledge and coaching on selling skills. This new reality is a worldwide phenomenon that has led to a growing need for emotional connections and psychological support, both from trainer to salesperson and from salesperson to customer. For this article, I have interviewed three individuals from different continents in order to present a semi-global perspective onto the subject of training and how it is being managed today.
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2020 . 09 . 22
Perfumes have the great power to arouse emotions by evoking memories and fragments of life and allowing us to relive them by smelling a specific fragrance. There are scents that remind us of a precise moment in our life, others that remind us of a specific place and still others that we eagerly search for in order to make imaginary journeys. These are, for example, those perfumes which, thanks to a specific note or ingredient, remind us of a particular country ...
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2020 . 09 . 22
According to an international marketing survey, signs bode well for Christmas shopping of beauty and personal care products.
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2020 . 09 . 22
Calling all creatives, the French Society of Perfumers has opened submissions for their 2021 award with a theme devoted to Ylang Ylang.
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