Some marketing claims under the magnifier. Not everything means really what it pretend to say.

In a world dominated by social media and shaken in its foundations by the global pandemic that has changed our way of living and approaching life, being equipped with an effective digital marketing strategy, having a strong presence on social networks, being perpetually connected and close to its consumers, it has become an essential condition for brands, a matter of life or death….

Evonik has invented a new collagen platform that can reliably interact with cells and tissues and be readily absorbed or remodeled by the body. It can replace the use of collagen derived from animals and is produced under controlled conditions via a fermentation, which delivers an ultra-high level of purity that is safe and easily reproducible at any commercial scale.

Also in Asian countries the notoriety of social media platforms has profoundly influenced the development of beauty products. Many brands have opened channels on various social media by advertising products also thanks to the help of celebrities or influencers. Since a survey conducted by Euromonitor International in 2019 has shown that consumers are more influenced in concluding their purchases by recommendations from trusted people, friends and relatives rather than big celebrities, nano and micro influencers could hold greater sway over consumers than famous influencers or celebrities. However, it must be said that for Asian consumers it remains important and predominant to conclude purchases in person in the shop rather than through apps or state-of-the-art beauty devices.

In 2020, there has been an exponential growth in consumer interest in natural, green and sustainable products. This phenomenon then had a great increase during the covid-19 pandemic as people's attention was focused on healthy products, which could make them feel good, healthy, defend their body from external attacks and increase their immunitary defense. Research conducted by IRI and SPIN confirms this trend.

An interesting article on green chemistry that will lead to more eco-sustainable products and the discovery of new olfactory notes

An interesting article that, following the growing demand for odorless products, investigates how this will affect the grooming experience.

A detailed article that reports some statistical data and the results of a survey on the impact of Covid-19 on the Beauty sector and which ends with some fundamental takeaways.

In addition to being our loyal best friends, dogs can now be instrumental in the battle against Covid-19. In fact, they could be able, if properly trained, to sniff out patients affected by the virus.