The collaboration between IFF and SleepScore Labs has led to a series of studies aimed at creating products that promote a good night's sleep. For example, a spray was created to be sprayed on the pillow to facilitate sleep and ensure its better quality: the results showed that the scent has actually brought great benefits to healthy sleepers. In fact, study participants spent an average of 26% less time awake at night after falling asleep.

The huge interest toward CBD products are not the same for Baby Boomers (age 56-74), Gen X (age 40-55) and Millennials. Learning about different consumers’ behaviour will be more and more important to support the inevitable growth of this business in pain management, mental and general health, food/beverage but also in wellness and beauty.

This in-depth and rich article on sandalwood reviews the properties of this popular ingredient by telling the origin of the name and the history, the botanical characteristics and the different species existing, indicating the countries of origin and production, the methods of extraction and its uses and ends with a list of the most famous perfumes that contain important concentrations of sandalwood and which are often considered men's fragrances

Laurent Mercier explains how his company has faced the health crisis that led to the collapse of business worldwide, analyses the sectors most affected by the lockdown and explains his point of view regarding the current trend of natural perfumes.

The success of a brand must be based on a digital marketing strategy that increases brand awareness and generates high engagement, traffic and conversions. This is the strategy that has made Perfect Diary, an indie beauty brand, become the top-ranked makeup brand through sales at last year's 618 shopping extravaganza and Alibaba Singles Day, not a European beauty company. The fact that a domestic brand has managed to achieve these results in just four years, bodes well for the success of other local players on the market.

As CBD products increasingly become the focus of many conversation within the beauty industry, they have also already started to make their way into the beauty market. The article investigates some of the CBD products innovations, it traces their growth within the global beauty panorama, it offers a look into what the scientific world thinks of these products and it presents an overall look over Europe’s cannabis laws.

This article reports the most interesting results of a survey conducted with the aim of giving advice on how to engage consumers now. The 2/5 of the skincare buyers have asserted that they will not visit stores for a long time after the lockdown. In fact, only 14% of users intend to plan a visit to the store immediately after their reopening. Online sales are constantly growing and it is a trend that is temporarily not destined to slow down, in fact 52% of the people interviewed said that they will buy online much more frequently after the pandemic, especially cosmetics or beauty products. More than half of the skincare buyers live in the APAC region, while 17% are based in Europe, 13% in Latam, 9% based in North America and 5% in MEA. Interestingly, 50% of all worldwide online transactions come from China. Social media are also very important, used above all to stay up to date with current news or events (43%) or for brand research (36%). Another very strong trend is that of natural, sustainable, organic and eco-friendly products, as evidenced by some data: 67% of skincare buyers said they will try to buy organic and natural products; 64% are willing to pay more for eco friendly sustainable products.

Following the new health and hygiene arrangements due to covid-19, the brands had to reinvent themselves in order to guarantee their customers the same products and services, making sure they wouldn’t damage their health in any way. This article lists some examples of brands that have been able to brilliantly deal with these problems and find comfortable and effective solutions for makeup and perfumes.