2023 . 04 . 13
In this article, brand founder Zielinski & Rozen talks about his experience and his brand's expansion plan: with already three stores in Israel and five in Europe, stores have been opened in Ibiza, Paris, Courcheval, Vienna and... Barcelona, which is about to be added to the list.
read more
2023 . 04 . 11
Some updated data on the beauty industry: luxury skincare growth of 17% over 2022. In terms of sales, luxury brands grew 2 percent in the first two months of the year, dragging the overall category growth by 14 percent.
read more
2023 . 04 . 11
The innovations behind the world of fragrances: upcycling, aromatherapy effects, and naturalness of raw materials are the most significant issues affecting the world of fragrances, along with the use of artificial intelligence.
read more
2023 . 03 . 23
We are counting down the days to Esxence, the art perfumery event, which will take place again at the Allianz MiCo Milano Convention Centre from March 30 – April 2. At this annual rendezvous for the fragrance world, professionals and aficionados congregate to visit brand booths, to attend informative workshops and lectures, and to catch up and network with the people in niche/artistic perfumery. Founded in 2009 by Maurizio Cavezzali and Silvio Levi, this year marks the 13th edition of Esxence, and it will be bigger and better than ever. With over 280 participating brands coming from over 30 countries including new exhibitors from Singapore, the Ukraine and Croatia, attendees will need to be ready to walk the 8000 m2 event space to see it all. So what’s in store this year?
read more
2023 . 03 . 23
Beauty Incubators help set brands on the path to achieving their vision. Some brands need a lot of hand holding while others need an investor and a bit of guidance. In this interview Judah Abraham, founder and CEO of Slate Brands talks about forging partnerships, being authentic and adding value to the market.
read more
2023 . 03 . 23
The trend in home fragrance continues to grow even if the pandemic isn’t keeping people isolated in their houses. Along with the typical scents found in this category, new, unexpected savory scents are cropping up on the market. Move over citrus and fig, and make way for pasta water – the latest trend to simulate the smell of home cooking.
read more
2023 . 03 . 21
Beauty has gone through it’s own metamorphosis as consumers look for alternative brands that are shaking up the sector. This handful of brands has challenged the status quo, bringing innovation, transparent and honest marketing while pushing the need for diversity and inclusivity across the board. Who are these brands? Read on to find out.
read more
2023 . 03 . 21
Back in the early aughts it was common for every Millenial to wear a sugary-sweet scent and now post-pandemic fragrances in this family are providing comfort along with a whiff of nostalgia. But new scent technology is paving the way for scents that aren’t so sweet yet still delicious by exploring boozy, fruity and even coffee notes.
read more
2023 . 03 . 16
Listening to Eyal Maor, CEO of Moodify, is no short pleasure. He is happily developing highly advanced technology and brilliantly simplifying complexity for us.
read more
2023 . 03 . 16
As brands pivot to be more sustainable, the move towards refillable packaging is increasingly important. New technology is driving new options for beauty brands in the segments of liners, lipsticks and compacts, a trend echoed by consumer online searches for refillable skincare and refillable lipsticks. See the latest developments in this article.
read more