The pandemic has triggered a radical change in the use of perfume, which has returned to being used, as thousands of years ago, for health and healing. The article reports that 80% of people interviewed said they wanted the emotional and physical benefits of perfume, to use it as a means capable of providing well-being.

The technology finds various applications in the world of perfumes: from fragrances created with the help of Artificial Intelligence to find the perfect balance of ingredients, to innovative packaging with incorporated NFC and much more ...

Like fashion, the beauty sector is also characterized by a multitude of brands that can be defined as fast beauty, characterized by fast production and consumption models. An interesting article provides a critical view of the phenomenon and its environmental impacts, especially in relation to the use of plastic packaging.

Interesting video intended for people who want to become a perfumer on the inclusiveness of the world of perfumery. Victoria from Bois de Jasmine brings her experience and suggestions and testifies that the fragrance industry is open to anyone who is passionate, curious and motivated

ScentAir, a solution of the company ScentAir Technologies, specialized in olfactory marketing, has collaborated with The view from the Shard, a London tourist attraction located in the tallest building in London, for an environmental olfactory experience. The olfactory marketing solution adopted has achieved an increase in the number of visitors and a 30% increase in the time spent in the building.

Respected blogger Victoria Frolova gives a short list of her favorite fragrance related books that are always within arms reach.

Givaudan has unveiled its new brand identity through the "Human by nature" concept with which the company wants to celebrate the beauty of the human experience and the connection with nature: "We are proud to be a very human company, committed to creating happier and healthier lives and deeply committed to showing our love for nature in everything we do "

Consumers of beauty products are turning more and more towards the purchase of products with active ingredients such as niacinamide and vitamin C while the focus on the direct purchase of a product or brand decreases. This trend, already highlighted in 2019, has also been confirmed recently: the search for ingredients by consumers has grown by 229% in the last year ...

Some beauty brands are entering into agreements with Amazon to curb the unauthorized resale of their products on its market. For Amazon, it's a way to better compete with retail giants like Ulta and Sephora.