Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 05 . 12 written by Luca Falchetti

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 11

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Luca Falchetti, perfume expert and owner of the distribution company Essenses, tells us his views about the pandemic.

2020 . 05 . 12 written by Francois Henin

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 10

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Francois Henin, founder & artistic director of brands Jovoy and Jeroboam Perfume, Jovoy Paris and London stores’ owner , tells us his views about the pandemic.

2020 . 05 . 12 written by Ermano Picco

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 9

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Ermano Picco, perfume expert, contributor of different magazines, and founder of "La Gardenia nell'Occhiello" blog, tells us his views about the pandemic.

2020 . 05 . 08 written by Karen Marin

#COVIDCHRONICLES

Marketing

Trends

+2

In Safe (Clean) Hands

As hand sanitizer disappeared off the shelf at the beginning of the COVID-19 crisis, it has been no surprise to see sales of liquid and bar soaps grow exponentially. With the emphasis on frequent hand washing, the whole world has had to stock up. This unanticipated shift in global consumer demand has led to long-shot, unpredictable business opportunities...

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2020 . 05 . 08 written by Nathalie Pichard

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 8

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Nathalie Pichard, founder of toPNotes and fragrance evaluator, tells us her views about the pandemic.

2020 . 05 . 08 written by Nicolas Cloutier

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 7

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Nicolas Cloutier, CEO at NOSE SAS, tells us his views about the pandemic.
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2020 . 05 . 08 written by Mark Behnke

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 6

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Mark Behnke, research chemist and creator of the blog "Colognoisseur", tells us his views about the pandemic.

2020 . 05 . 08 written by Michael Edwards

#COVIDCHRONICLES

Essencional's original content

#COVIDCHRONICLES PART 5

Essencional is reporting more articles concerning the pandemic effects on the perfumery and cosmetic market. In order to share with our community insight into how individuals are faring during the COVID-19 crisis we interviewed our Advisors and other professionals. In #CovidChronicles we report their answers.

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Michael Edwards, founding editor of Fragrances of the World, tells us his views about the pandemic.

2020 . 05 . 08 selected by Editorial Board

R&D

Perfume

Artificial intelligence is quietly disrupting the fragrance development process

The last significant development in the world of perfumery dates back to the 19th century, when synthetic molecules were invented. Today a big step forward has been made thanks to the introduction of Artificial Intelligence in the production process of perfumes.
Reviewing several cases of companies that have created machines equipped with Artificial Intelligence capable of helping perfumers in the creation of new fragrances, the article highlights the main strengths and advantages of these new technologies: modernize how perfumers work by quickly suggesting alternative ingredients and formulas thus allowing them to explore new fragrance possibilities; ensure the use of new, more sustainable and safer molecules within the fragrances; make consequently the development process more efficient and push the bound of creativity.

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This interesting article talks about the innovations made in perfumery thanks to the use of Artificial Intelligence.

2020 . 05 . 08 selected by Editorial Board

People

Perfume

Givaudan Evaluator Interview part 1 - "Always Find Something Positive" Naila Hamayed

"The main role of the evaluator is to act as the go-between. On one side the nose and on the other side the client (ie the Brands)
He/her challenges the perfumer to meet the brief provided by the client, driving his work in order to ensure that fragrance will fit with the brand brief and consumers target."

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An article on the unknown work of the evaluator (1st part)