2024 . 01 . 11
As the new year dawns it’s a great time to look at what trends are emerging in fragrance. From the return of Y2K gourmands, to green notes, AI enhanced creations and intense scents, 2024 is going to be full of fragrant options.
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2024 . 01 . 11
As sustainability continues to be a hot topic, fragrance houses are exploring more ways to make the most of raw materials. Upcycling is paving the way to find new uses for what normally would go to waste. In this article, learn all about the process, the uses, the products and the trends surrounding this process.
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2024 . 01 . 11
China’s fragrance market is expected to increase rapidly in the near future. From the use of ingredients found in Traditional Chinese Medicine (TCM) to immersive events to home fragrance to the rise in gender-neutral scents, 2024 is sure to be a year of dynamic growth for this market.
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2024 . 01 . 11
Dr Vranjes Firenze is the latest brand to be snapped up by the French group who is looking to build an international portfolio in the premium category. The Italian home fragrance brand is best know for its home diffusers and candles.
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2024 . 01 . 04
One aspect that characterizes the artisan/niche perfumery world is the plethora of creative, visionary people who we find in the community. Essencional celebrates these individuals in a new feature entitled La Gente di Nicchia, or The People of Niche Perfumery. We kick off the series with an exclusive interview in which Saskia Wilson Brown, founder of the Institute For Art and Olfaction (IAO) in Los Angeles, talks about her organization’s mission as well as the subject of power and accessibility in the perfumery universe.
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2023 . 12 . 28
In these last days of the year we look back on what we achieved, what we contributed and how we made a difference in 2023. Call it a self-review of sorts. We put the spotlight on new brands and emerging talent (noses!) as well as institutes and museums where fragrance is at the core. We brought our readers direct coverage from major industry events like Esxence and SIMPAAR. We consulted with brands to help them grow and achieve their goals. So now we ask ourselves, what can we do better in 2024?
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2023 . 12 . 21
“Fragrance sits like a jewel in its crystal bottle until it is liberated. And this is why the flacon is so important and must be designed with care.” So said perfumer and founder of his eponymous brand Ramon Monegal when I interviewed him earlier this year. Ever since, the thought of fragrance bottle design has been a topic I have wanted to explore further. What are the origins? How has it evolved in the past hundred years? What is the process and how long does it take? Over the past few months as I met individuals deeply involved in the process, I was able to make inquiries into this part of the fragrance universe that had been elusive.
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2023 . 12 . 21
Every year a team of color experts at PANTONE looks for emerging trends coming from film, fashion, travel and even socio-economic conditions. Peach is the color of the new year, meant to enrich mind, body and soul. DSM-Firmenich perfumers have created a fragrance to complement shade 13-1023 Peach Fuzz.
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2023 . 12 . 21
Today’s fragrance consumer is more savvy than ever before and it’s important for brands to understand their expectations. In this article, survey findings reveal the why’s and how’s behind usage, discovery and purchase plus what it is that attracts and intrigues shoppers now.
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