Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2020 . 05 . 01 selected by Editorial Board

Retail

Perfume

Library 2019

Selfridges gives consumers control of fragrance creation at new pop-up

An innovative and eco-sustainable way to allow customers to create their own bespoke perfume choosing from more than 50,000 scent combinations.

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A new initiative to allow consumers to create customizable products.

2020 . 05 . 01 selected by Editorial Board

Marketing

Trends

Perfume

Four Must-dos for Perfume Brand design & marketing

To make sure that they are successful and to win over customers, brands should: pay close attention to packaging, focus on the personalization of products and services, allow and encourage the discovery of new fragrances with discovery kits and similar initiatives and make history of the brand stand out through events and initiatives that involve and attract the consumers.

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Four ideas for your brand to consider in order to guarantee a constant momentum or a return to riding the wave.

2020 . 04 . 28 selected by Editorial Board

Trends

Beauty

Library 2019

The Hows & Whys: GlobalData explains four 2020 Beauty Trends

This article presents four beauty trends of this year: the demand for products that protect against air polluton or that have CBD/Cannabidiol as an ingredient, the tendency of consumers to identify essential products and eliminate the use of excess ones and the willingness to use products that promote beneficial functions both physically and mentally.

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This article presents four beauty trends of 2020.

2020 . 04 . 28 selected by Editorial Board

Marketing

Trends

Perfume

+1

Is your brand ready? Marketing through OTT Messaging

OTT, or “over-the-top,” are media services that allow people to send instant messages back and forth through the Internet. They include Facebook Messenger, WhatsApp, Viber, Telegram and the direct message (“DM”) capabilities on Instagram and Twitter.

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Exploring Companies’ approach toward OTT and DM as strategic tools for their marketing strategy

2020 . 04 . 28 selected by Editorial Board

People

Trends

Perfume

+1

The trend predictor: Wendy Liebmann

The trend predictor Wendy Liebmann explain the near future changes in the business: the shift... from acquiring things to buying happiness. Customers are more committed to give a value to their time and what will be not easy to buy doesn’t deserve their attention. Fragrances will be more and more selected according to the emotional value….

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A clear vision on possible main changes in fragrances retail

2020 . 04 . 24 selected by Editorial Board

Regulatory

Beauty

Cosmetics Reform Bill Approved but Prognosis is Low

A law that provides that cosmetics ingredients are approved and registered by the U.​S. Food and Drug Administ­ration (FDA) before entering the market was previously non-existent. Progress has been made with the approval of the Cosmetics Reform Bill but its prognosis is thought to be low.

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An insight on the American Cosmetics Reform Bill.
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2020 . 04 . 24 written by Karen Marin

Essencional's original content

#COVIDCHRONICLES

BEST PRACTICES TO SURVIVE A CRISIS

As the world grapples with the catastrophe that is COVID-19, business as usual has come to a screeching halt. Entire populations are confined, in shelter, under quarantine, for an undetermined length of time. Daily life resembles a science fiction movie as a new normal comes into being.

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2020 . 04 . 24 selected by Editorial Board

Olfactology

Fragrance lovers

Perfume

People missing the scent region of their brain can still smell

After briefly explaining what olfactory bulbs are, the article recounts the research conducted on the samples of different subjects that led to the conclusion that people without olfactory bulbs are perfectly able to perceive smells. In fact the results have shown how in some cases they are actually able to perceive smells even better than those with intact olfactory bulbs.
Naturally there’s a few questions arising: do people without olfactory bulbs really perceive any smell normally? Could it be that in these subjects the neurons that usually make up the olfactory bulbs have migrated? Or do these people use a totally different area of the nervous system to perceive smells?
All these questions surrounding the anosmia problem currently remain without a definite answer, however this new study has certainly paved the way for future research on the neuroscience of olfaction.

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For a long time it was believed that a person without olfactory bulbs could not be able to smell. A research conducted in Israel shows that this belief is not entirely true.

2020 . 04 . 24 selected by Editorial Board

Noses

People

Fragrance lovers

+1

Thierry Wasser: an interview with Guerlain’s master perfumer

With an excursus on the history and genealogy of the Guerlain family and its olfactory creations, the article reviews the career of Thierry Wasser: from the young age in which he dreamed of becoming chef to the consecration to official perfumer of Guerlain.

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An interesting interview with Guerlain’s perfumer, Thierry Wasser.

2020 . 04 . 24 selected by Editorial Board

Olfactology

Fragrance lovers

Perfume

The people trying to save scents from extinction

Just as society evolves and habits and lifestyles change, the typical smells of a specific physical environment or socio-cultural context change in the same way. In an increasingly globalized world there is a tendency to lose uniqueness and peculiar characteristics in favour of a general and substantial basic uniformity. This is also happens to the world of smells. Regardless of their geographical location, modern metropolises now have the same smells (restaurants, pizzerias, ground coffee beans)… So how can we avoid losing these precious and characteristic perfumes and cataloguing and collecting them in a sort of archive? Some interesting initiatives are told in this article.

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How to preserve or recreate some characteristic smells of objects, environments and cities that have now disappeared or are becoming extinct?