Ever wonder what it takes to bring a Sleeping Beauty fragrance brand back to life? How to modernize and make relevant a brand with a past? This article delves into the path taken by several entrepreneurs who took up the challenge. Everything old is new again!

There’s a movement underfoot in the world of fragrance, a type of backlash against the age of excess: “slow fragrance”. Sustainability, craftsmanship, authenticity, small batch production and emotional connection are at the core. Is this new, or is it a return to the values that guided niche in the early days?

Recently we covered the proliferation of niche fragrance standalone boutiques in Paris. Now it seems Covent Garden in London is fast becoming the leading destination for artisan brands and boutiques. Four big players will join the neighborhood later this year, as detailed in this article.

As we see fragrance prices escalate we ask ourself, is it justified? In this opinion piece the author shares his theory on how we got here, citing the demand for tenacity and the demise of fashion as key causes. He also links how we purchase with what we want to say about ourselves. Interesting.

Whether you’re packing your bags to get out of town or making the most of a staycation, this guide to fragrance shopping includes sound advice for anyone looking for an olfactory souvenir of your latest vacation.

Men’s fragrances often take inspiration from barber shops and tailoring. In his latest launch, The Cut for Penhaligon’s, Paul Guerlain pays tribute to fougère, keeping the notes sharp like scissors cutting fabric. In this interview he muses about his career, his family, and the unisex scents of today.

Our sense of smell has long been undervalued, and yet, as the author writes “The nose gathers what the camera cannot….”. In this article from Bois de Jasmin, the writer argues the case for the value of fragrance in history. What smells do you remember that define your life? A poignant reflection.

It’s common industry knowledge that the body spray category is one of the fastest growing in the fragrance sector. Sometimes considered as a mass market product, niche and premium brands are getting in on the game finding the reference bridges a gap between scent and bodycare with wellness benefits to boot.