Starting from the observation that Artistic Perfumery has a limited incidence, under turnover point of view, on the general Beauty Business, but a really interesting worldwide growth since almost ten years, Essencional’s Study Center wanted to comprehend and measure, by monitoring web conversations and search engine trends during a year, the needs and expectations related to Artistic Perfumery.

The interesting results have been presented in a workshop at Esxence 2019 together with the first online survey investigating the perception of Artistic Perfumery among Esxence B2B and B2C community.