Good news for the global beauty sector. According to McKinsey & Company’s predictions the cosmetics market will live a return to growth this year. E-commerce sales, Do It Yourself (DIY) skin care market and much more!

What shall we expect from Latin America’s beauty sector? Science, well-being and ecology will drive beauty categories such as Skin & Personal Care, Hair Care and Fragrances.

Where are the colored perfumers? A simple question that has only one eloquent answer ... And, if perfume is a narrative art, the lack of the point of view of black people and their personal experience and cultural heritage is a gap that must be filled and found space.

The enormous biodiversity of Latin America is a source of numerous natural substances of centuries-old use that have beneficial properties for the skin and hair. An overview of the Latin American beauty brands that profit from these raw materials.

What about Pinterest’s Beauty and Wellness Fad? In fact of hair care, protective and low maintenance are the key-words in searches and Pins featuring braids styles. Concerning skin-care routine, in the era of video-call, the focus is on “skinimalism” and searches for “glowing skin how to get naturally” are at the top of the list.

Sparkling article that offers a journey through the iconic men's perfumes of the 80s and 90s. From the most classic fougere to calone-based ozonics, from Yves Saint Laurent to Chanel, from Fabergé to Calvin Klein….

The beauty blogger and published writer Julia Ferrari shares her beauty trend predictions as waterless products like powders, oils and butters for more sustainable alternatives. People want to know what’s in their skincare, creating their own tailored beauty routine. And what if your serum formula could adapt to your skin as it evolves?

An olfactory confession accompanied by memories of others that highlight how certain fragrances and smells are capable of awakening painful or not positive moments and emotions but which are part of our existence

Men too may want to be groomed and look after themselves! It is precisely for this reason that the Korean brand LAKA offers gender free make-up trying to "normalize" the fact that men can also have fun with make-up. No product is specifically defined for men or women: they have a neutral appearance and are very comfortable.