How will we test products in stores in safe, hygienic ways? How can samples be distributed to ensure consumer comfort? What innovative, creative solutions can be found? These very questions were at the heart of the fourth edition of the competition "Think Tank: how will we perfume ourselves tomorrow?” sponsored by COTY and organized by Easyfairs Oriex, the group behind the PCD trade fair in Paris dedicated to the worldwide perfume and cosmetics packaging community. On the occasion of this competition, students from L’École Supérieure Européenne de Packaging (ESEPAC) and l’École Supérieure du Parfum (ESP) worked together to find real solutions to the current dilemma facing the cosmetics and fragrance industry now: how to test fragrance and other products in-store while respecting hygienic and environmental restrictions.

This unique storage cellar keeps alive and even resurrect extinct perfumes from the past. World forgotten treasures come back to life thanks to the vital mission undertaken by its experts. The past paves the way for the future. A spectacular trip down Memory Lane and up to Paradise. Are you ready to go?

Have you ever wondered what the court of Louis XIV smelled like? How about the canals In Amsterdam? Even the gritty underbelly of city streets in 19th century London could be revealing. ODEUROPA is tackling this massive undertaking by creating an olfactory archive which will document smells from the 1600’s to the early 20th Century in Europe. But how? And why?