A very Essencional year
2022 . 12 . 30 |
After such a complex two-year period characterized by dramatic and decidedly unexpected events, we know how high expectations are for the New Year.
For our part, using our skills and directing our passions, we have worked intensely to create a space where we monitor the most creative and original aspects of the perfumery and beauty sectors.
We took on an intense editorial program with 42 original articles and 15 video interviews.
We have kept the community of artistic perfumery enthusiasts and professionals updated through our weekly newsletters which deliver original, exclusive content and by our free press review service on the essencional.com website which is dedicated to the world of perfumery. We have brought to your attention the most interesting news of the sector: research on the sense of smell, new retailers dedicated to niche perfumery, trends in foreign markets, investments and acquisitions of perfume houses, as well as content on brands, sustainability and innovation, providing more than 170 pieces of relaunched and disseminated news.
Every week on our site and on our social networks we have recounted exciting stories about the world of perfumery: we have interviewed founders of brands, noses, retailers and independent artistic perfumeries around the world; we have documented, with our reports, the main events in the sector - Esxence, Pitti Fragranze , Simppar, Rives De La Beauté - and we have dedicated space to exhibitions and books that promote olfactory culture.
Now we can face a 2023 full of projects and activities dedicated to the promotion and development of this world we all love, and, as part of our participation in Esxence next year, we will also present the results of our survey on how the world of artistic perfumery is evolving. If you haven’t participated yet, here is a link so you can share your opinions anonymously: https://www.essencional.com/en/survey/.
I take this opportunity to thank our team of editors and the staff who allow essencional to be a weekly source of news and ideas, I thank all those who have taken part in our journalistic activities, and I thank our readers who follow us constantly and who are our most important promoters.
Considering what we have shared with you in 2022, we can see how much this sector is characterized by vitality and dynamism, and we know there will be many new products and projects to present to you in the coming year.
On this joyful and confident note, I send you all the best perfumed wishes for a Happy New Year from all of us at essencional!.