Essencional in Cannes: The Joy of Meeting in Person Again

2021 . 10 . 20 | written by Silvio Levi

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Dear reader,

Over these long months, during which the pandemic has shocked the whole world, we have never interrupted our activities to monitor and analyze the markets that have had to embrace the digital world as best as they could in order to overcome the limits imposed on maintaining interpersonal relationships without face to face meetings.

The international fairs have timidly resumed as of a few weeks ago: Piti Fragranze in Florence, made its debut on September 16-19, followed by Luxe Pack Monaco on September 27-29 and then by Beautyworld Middle East Dubai October 05 - 07.
We have followed these first activities and we decided to be present in person, for the first time, with our editorial staff in Cannes during TFWA. You will find us at Boulevard Croisette 55 from 25 to 27 October and we sincerely hope we will be able to bring you excellent news and to see that the predicted awakening is really a beautiful reality.

In reference to the live exhibits that have taken place, Essencional is proud to share an uplifting video created by our advisor, Sarah Colton, that captures the feeling, the feedback and the excitement of the attendees at Pitti Fragranze, the first live fragrance tradeshow of the year held in September in Florence. We are encouraged by the enthusiasm which tells us that people are ready to gather again, to meet in person and to share their mutual passion for the world of fragrance and we look forward to seeing the same spirit in Cannes.”

Silvio Levi